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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 371-380 out of 1014

SM

sophie m

09/18/18

5 out of 5

"very good"

What do you like best about Act-On? it is efficient and easy to use; my team and I never struggle with what we need to get done. What do you dislike about Act-On?

AC

Anna C

09/06/18

4 out of 5

"Good tool for small size business "

What do you like best about Act-On? Acton allows many functions we were looking for in segmenting our database contacts, creating beautiful emails and a/b tests for emails.

AU

Anonymous User

08/30/18

5 out of 5

"We don't regret the switch!"

What do you like best about Act-On? Easy to navigate, prompt and helpful customer service, great CRM integration, meets our business needs. Love the way to easily find and share curated content from media sources. Calendar has color coding per campaign.

AU

Anonymous User

08/03/18

4 out of 5

"Great app!"

What do you like best about Act-On? We use this for our email notification and provides us with pretty much all the info we need to do sales and marketing programs.

AU

Anonymous User

08/01/18

3 out of 5

"Does the job but not too user-friendly"

What do you like best about Act-On? Act-on has extensive functionalities, covers most of your email marketing needs. What do you dislike about Act-On?

DC

Darrell C

07/31/18

5 out of 5

"Act-On makes it easy for me to create automated email campaigns"

What do you like best about Act-On? The best thing I like about Act-On is the Rest APi interface. It has allowed me to create an automated email system that I can use with my other web applications. Such as our seminar registration system.

MM

Marc M

07/31/18

1.5 out of 5

"Only Helpful If You Never Need Support"

What do you like best about Act-On? Solid features for a small investment. Analytic tools included are pretty good too. Automated daily reporting is very helpful for Marketing and lead generation.

AU

Anonymous User

07/30/18

5 out of 5

"Amazing"

What do you like best about Act-On? Love the functionality of the system and the analytics portion. What do you dislike about Act-On?

AU

Anonymous User

07/30/18

5 out of 5

"Great tool for newsletters and email generation"

What do you like best about Act-On? I like that I can do everything in one place. It contains help, tutorials, and templates that are great too. It also has automated statistics.

AU

Anonymous User

07/30/18

5 out of 5

"Great MA Platform for SMB & Enterprise"

What do you like best about Act-On? Act-On is very intuitive to a marketing user and the integration with SugarCRM is seamless. It puts all activity of leads/contacts right at the finger tips of the sales rep.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].