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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 361-370 out of 1014

AU

Anonymous User

10/17/18

1.5 out of 5

"A lot of buried features & poor support"

What do you like best about Act-On? They do offer a lot of tools to do most marketing functions. What do you dislike about Act-On?

NC

Nathan C

10/15/18

0.5 out of 5

"BI users, stay away"

What do you like best about Act-On? It has all the essential capabilities and is fairly user friendly. What do you dislike about Act-On?

AU

Anonymous User

10/15/18

4.5 out of 5

"Right for the price"

What do you like best about Act-On? So user-friendly! Perfect solution for companies implement marketing automation for the first time! What do you dislike about Act-On?

MS

Melissa S

10/10/18

4.5 out of 5

"Flexibility Coupled With Power"

What do you like best about Act-On? Act-On allows me to schedule and automate email campaigns with ease. I can see what's working and what's not with just a few clicks. With its easy form builder and Salesforce integration, I never miss a new lead.

RR

Rachel R

10/10/18

3.5 out of 5

"Act On Experience"

What do you like best about Act-On? One of the best things about Act-On is its organizational ability and power behind segmentation. When you have a lot of different product offerings or avenues, Act-On provides seamless data mapping and Automated Program tracking. The fluency with connecting with SugarCRM is also seamless, where it accesses Leads, Contacts, Accounts, Targets, Users, Teams, and Campaigns. Data is shared back and forth between these two systems and you have complete control ...

Read more

AU

Anonymous User

10/10/18

3 out of 5

"Does the job, kinda"

What do you like best about Act-On? It does what it needs to do. You can send emails to specific lists and although I don’t use it for drip campaigns, there are quite a few automation options.

LN

Lauren N

10/10/18

3.5 out of 5

"Worth its value, but prepare to become BFFs with Tech Support"

What do you like best about Act-On? Lots of functionality with email campaigns, design aspects look nice, some good automated program options, the new beta form builder is mostly a good upgrade

JP

Joshua P

10/08/18

5 out of 5

"Great Intuitive platform"

What do you like best about Act-On? Email marketing is made simple, all the commands you'd expect are available. What do you dislike about Act-On?

SS

Steve S

09/27/18

2.5 out of 5

"We use Act-On daily with an integration with SugarCRM"

What do you like best about Act-On? One of the best things about Act-On is its organizational ability and power behind segmentation. When you have a lot of different product offerings or avenues, Act-On provides seamless data mapping and Automated Program tracking. The fluency with connecting with SugarCRM is also seamless, where it accesses Leads, Contacts, Accounts, Targets, Users, Teams, and Campaigns. Data is shared back and forth between these two systems and you have complete control ...

Read more

AU

Anonymous User

09/23/18

3.5 out of 5

"Act On I found to be very user friendly and rather easy to get the hang of when first learning it."

What do you like best about Act-On? I like that it is easily accessible, able to capture valuable data in a timely manner, and that it’s rather easy to manage and use amongst our team.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].