Act-On Reviews in September 2026: User Ratings, Pros & Cons

"Very good top funnel marketing automation software"

What do you like best about Act-On? The platform itself is really intuitive to use and it doesn't take long to get familiar with the platform and get going. What do you dislike about Act-On?

"Easy to use item"

What do you like best about Act-On? Enjoyed using and and is easy to work. Functions proficiently the the task . What do you dislike about Act-On?

"Good Tool with a Few Bumps"

What do you like best about Act-On? Compatibility with Microsoft Dynamics CRM syncing data automatically between the two platforms makes for a seamless user experience.

"Act-On: An easy approach to marketing automation"

What do you like best about Act-On? It is a very user-friendly software but it locates somewhere in the middle where it is neither too simple like constant contact nor too advanced like Hubspot. It is a good system for medium-sized organizations. I liked the customer service especially their technical support and dashboard design is also very modern and user-oriented.

"Easy to understand process and usability"

What do you like best about Act-On? I like that act-on simply takes you through the most simple process of sending your emails, and providing you with a comprehensive analytics overview afterwards to understand what is working and what isn't for your client's lists.

"Good Functionality for Agency Pricing"

What do you like best about Act-On? The dashboard is easy to navigate and customizable. What do you dislike about Act-On?

"Good MAP for Mid-Level Businesses"

What do you like best about Act-On? I've had experience with other competitors to Act-On. Having used the tool myself for about 6 years, I've come to like Act-On's interface. For someone just getting started with marketing automation, this is a great system. We currently use it in conjunction with our CRM system. We also use the Advanced Social Media module as an add-on. I can't say this part of the tool is a dealbreaker for us but it's useful so that we can publish our social content all ...

"You get what you pay for"

What do you like best about Act-On? Act-On provides an entry-level marketing automation platform for small-to-medium sized businesses that are interested in beginning their marketing automation journey

"Powerful, scalable marketing automation"

What do you like best about Act-On? Act-On simplifies the most frustrating parts of other Marketing Automation vendors. Someone with zero experience could be building campaigns and

"It helps, but its no game changer..."

What do you like best about Act-On? The clear tracking of a customer profile, and predictive results. Tracking how often someone would open our emails, as well as the value of these results was always great. We could quickly segment users based on the number of emails they were opening, and prioritize based on the areas the users clicked. The reports and click-maps were easy to use, and provided clear data.