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8.9

Spot Score

Act-On - Marketing Automation Software

Act-On Reviews in May 2025: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.1

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Starts from $900/Month

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Act-On Reviews & Ratings

4.1

Very Good

Based on 1205 ratings & 1014 reviews

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terible

(37)

Expert's Review

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • Intuitive user interface that simplifies navigation and does not demand advanced technical expertise.

  • Drag-and-drop email builder and customizable templates streamline email campaign creation.

  • Comprehensive reporting and analytics for tracking leads, digital activity, and ROI.

  • The platform's extensive features can be overwhelming for newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 341-350 out of 1014

AU

Anonymous User

12/26/18

4.5 out of 5

"We instantly found this software user friendly"

What do you like best about Act-On? The easy use fAct-On continues to draw praise for its growth, product and leadership.or all staff to help build our marketing list and campaigns! We find the software user friendly.

AU

Anonymous User

12/21/18

1 out of 5

"Frustrating for robust automation"

What do you like best about Act-On? Although not an intuitive software, it is not difficult to figure out how to use. Creating emails is overall very easy, and some features of the automated programs are good like having early exit rules.

AU

Anonymous User

12/19/18

5 out of 5

"A fully-immersive email marketing platform"

What do you like best about Act-On? I like how easy it is to format and send mass messages What do you dislike about Act-On?

AU

Anonymous User

12/11/18

3 out of 5

"Clunky but gets the job done"

What do you like best about Act-On? I really like the Spam filter feature that allows you to check the likelihood your message will be blocked. What do you dislike about Act-On?

AU

Anonymous User

11/14/18

1 out of 5

"Overpriced, Under Powered, Under Serviced"

What do you like best about Act-On? List imports and overall set up was easy enough to get going. What do you dislike about Act-On?

YA

Yosa A

11/08/18

5 out of 5

"Best MA tool for small businesses"

What do you like best about Act-On? Act-On is the best solution for small businesses that do not have a connected CRM and who might be investing in one soon. The Outlook plug in that allows sales users to track their email and use Act-on resources right within Outlook is a must have for our busy team.

FA

France A

11/08/18

4.5 out of 5

"A strategic tool to build successful marketing campaigns."

What do you like best about Act-On? Act-On’s automation platform is intuitive, I like the way the menu is built, it’s been made in a logical order so that when you move from one section to another, you go down the logical path to build automation.

AU

Anonymous User

11/06/18

4.5 out of 5

"Perfect for a small company"

What do you like best about Act-On? I like the ease of use that this system provides, it doesn't take too much wherewithal to figure out how to use it. It also makes uploading simple and tracking progress with my CRM is seamless. We aren't a huge company so this suits us perfectly.

AU

Anonymous User

11/03/18

5 out of 5

"Beneficial for promoting your campaign!"

What do you like best about Act-On? Act-On allowed me to promote my business and products in a way that reached many people in a short span of time. What do you dislike about Act-On?

KM

Kyle M

11/02/18

3 out of 5

"Cost-Effective Marketing Automation for High Volume Marketing"

What do you like best about Act-On? The pricing format favors those who are sending lots of emails and want to store lots of contacts without paying for each contact it the database. Automation and contact management/organization has been updated this year and is easier to use than previously.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].