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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 331-340 out of 1014

AU

Anonymous User

02/05/19

1.5 out of 5

"Very clunky design and hard to use. "

What do you like best about Act-On? Easy build out of surveys and easy to maneuver. Works well for the size of our company and decent pricing.

AU

Anonymous User

01/31/19

0 out of 5

"Needs refinement"

What do you like best about Act-On? Can have a list of email domains to always exclude from all emails What do you dislike about Act-On?

NM

Neha M

01/26/19

3.5 out of 5

"Review of Act On"

What do you like best about Act-On? It offers marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

TN

Tami N

01/24/19

5 out of 5

"It Just Works!"

What do you like best about Act-On? Act-On is so simple, it just does what we need it to do. Every time. What do you dislike about Act-On?

JT

Joe T

01/21/19

5 out of 5

"Effective and Great Marketing Automation System"

What do you like best about Act-On? The best piece of the Act-on programming is the simplicity at which you can see snaps, opens, and sent numbers with each email sent. Having the capacity to effortlessly download exceed expectations sheets with all relevant data and information for every individual email is likewise incredibly accommodating. Furthermore, the capacity to stifle certain arrangements of individuals in each email is exceptionally useful, on the grounds that frequently messages ...

Read more

SC

Stefanie C

01/18/19

4.5 out of 5

"WYSIWYG with bells and whistles"

What do you like best about Act-On? Lots of options and easy navigation. The email functionality gives you a lot of freedom to make masterful emails that garner engagement. Great customer service!

JK

Jenn K

01/17/19

5 out of 5

"Act-On Review"

What do you like best about Act-On? The daily insights you can view are helpful. What do you dislike about Act-On?

DD

Denise D

01/14/19

5 out of 5

"One-person Marketing Department's Dream Come True"

What do you like best about Act-On? Ease of use, functionality, and CRM integration What do you dislike about Act-On?

AU

Anonymous User

01/11/19

3.5 out of 5

"A great software for managing landing pages and mass emails."

What do you like best about Act-On? I love the ability to check all the analytics on email campaigns. Seeing everything from who is opening and clicking on their emails to having a record of all the emails sent out, it's all useful.

TS

Thomas S

01/05/19

0 out of 5

"A masterclass in how not to run a business"

What do you like best about Act-On? Act-On allows you to create nicely designed emails. Deliverability is generally good. What do you dislike about Act-On?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].