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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 321-330 out of 1014

AU

Anonymous User

03/07/19

2.5 out of 5

"Easy to use"

What do you like best about Act-On? The platform was easy to use and keep track of all of your different lists/promotions. What do you dislike about Act-On?

AU

Anonymous User

03/05/19

5 out of 5

"Easy and Automated"

What do you like best about Act-On? Simple setup and autonomous. Very easy to use interface and starts up quickly. What do you dislike about Act-On?

AU

Anonymous User

03/02/19

3 out of 5

"Useful tool"

What do you like best about Act-On? Like the interface and admin resources provided What do you dislike about Act-On?

AU

Anonymous User

02/27/19

4.5 out of 5

"ads"

What do you like best about Act-On? this website is great for marketing and helps make everything easy. What do you dislike about Act-On?

GC

George C

02/25/19

0 out of 5

"Avoid like the plague - other much better solutions available."

What do you like best about Act-On? There is little to like. Old, outdated, terrible customer service from a company that appears to be struggling. We moved on to another solution that had 4 times the capabilities and ease of use for not much more cost.

AU

Anonymous User

02/24/19

5 out of 5

"Extremely helpful and user friendly "

What do you like best about Act-On? Was so easy to use! This was my first job doing marketing and Act On has mad my life so much easier! What do you dislike about Act-On?

AU

Anonymous User

02/21/19

3 out of 5

"Act-on for marketing campaign is good to an extent"

What do you like best about Act-On? You can reach out to bulk of people at one go which helps and enhances the marketing campaign What do you dislike about Act-On?

AU

Anonymous User

02/15/19

3.5 out of 5

"Good for Automated email campaigns"

What do you like best about Act-On? The UI makes it relatively easy to pick up as a first time user. The email campaign function makes it easy put in the effort at the beginning for a drip campaign.

AU

Anonymous User

02/12/19

5 out of 5

"Great Results with Act-on"

What do you like best about Act-On? The email automation has taken our overall email strategy to the next level. We are able to use the reporting to make key decision and see direct revenue due to our campaigns.

AU

Anonymous User

02/07/19

5 out of 5

"Easier to use and learn, excellent customer service "

What do you like best about Act-On? Easy to navigate and organize campaigns. UI is pretty intuitive What do you dislike about Act-On?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].