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8.9

Spot Score

Act-On - Marketing Automation Software

Act-On Reviews in May 2025: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.1

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Starts from $900/Month

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Act-On Reviews & Ratings

4.1

Very Good

Based on 1205 ratings & 1014 reviews

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terible

(37)

Expert's Review

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • Intuitive user interface that simplifies navigation and does not demand advanced technical expertise.

  • Drag-and-drop email builder and customizable templates streamline email campaign creation.

  • Comprehensive reporting and analytics for tracking leads, digital activity, and ROI.

  • The platform's extensive features can be overwhelming for newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 301-310 out of 1014

AU

Anonymous User

05/16/19

5 out of 5

"Great product, intuitive interface"

What do you like best about Act-On? Ease of use, integrations with many, many services What do you dislike about Act-On?

PS

Paul S

05/16/19

4.5 out of 5

"Excellent Marketing Automation Platform"

What do you like best about Act-On? Act-On is simple to learn and produce quality content. What do you dislike about Act-On?

AU

Anonymous User

05/16/19

0.5 out of 5

"act-on"

What do you like best about Act-On? certain reports were easy to pull. but then if you wanted to drill down, it becomes very manual What do you dislike about Act-On?

MF

Max F

05/12/19

5 out of 5

"Makes a big difference"

What do you like best about Act-On? The best thing about having a tool that really does the job for you is having the stats to prove it. Act-On has way better stats than the other guys. I now know when an email is opened and if anything was clicked. This helps out in so many different ways

AU

Anonymous User

05/09/19

3.5 out of 5

"Act On Review"

What do you like best about Act-On? Working in sales, it was a very good and helpful tool to have all the information that act-on provided on a daily base. The prospect information and names, addresses and more were very useful in many ways, for sales and marketing in our company.

AU

Anonymous User

04/30/19

4.5 out of 5

"Recently switched from MailChimp to ActOn for email automation."

What do you like best about Act-On? I like that ActOn has a very basic interface. I spend most of my time in the Outbound tab and the Contacts tab, and I like that I can find everything I need in either folder. Also, once I create a campaign I am able to easily copy the campaign to use in the future, rather than starting over for every new campaign. You are also able to test for deliverability and spam scoring which is a huge lifesaver.

MT

Mark T

04/23/19

0.5 out of 5

"Hero to Zero"

What do you like best about Act-On? The newer functionality (landing page) is easy to use, however the rest of the system is old and needs bringing in line, other solutions are much more refined, significant Product Updates are via Powerpoint pipe dreams only.

JS

Jenna S

04/23/19

3.5 out of 5

"Great platform, but difficult to figure out "

What do you like best about Act-On? All features included - email, landing page, social tracking. What do you dislike about Act-On?

AU

Anonymous User

04/17/19

3 out of 5

"Great platform, user friendliness needs work."

What do you like best about Act-On? I like the option to either customize an email or landing page or use a template. Act On also offers a ton of educational webinars that I frequently join and relay information back to my team. Helpful for all!

PR

Paul R

04/05/19

5 out of 5

""A vital apparatus to manufacture effective promoting efforts.""

What do you like best about Act-On? Follow up on's mechanization stage is instinctive, I like the manner in which the menu is assembled, it's been made in a legitimate request with the goal that when you move starting with one area then onto the next, you go down the intelligent way to fabricate computerization.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].