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8.9

Spot Score

Act-On - Marketing Automation Software

Act-On Reviews in May 2025: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.1

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Starts from $900/Month

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Act-On Reviews & Ratings

4.1

Very Good

Based on 1205 ratings & 1014 reviews

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terible

(37)

Expert's Review

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • Intuitive user interface that simplifies navigation and does not demand advanced technical expertise.

  • Drag-and-drop email builder and customizable templates streamline email campaign creation.

  • Comprehensive reporting and analytics for tracking leads, digital activity, and ROI.

  • The platform's extensive features can be overwhelming for newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 291-300 out of 1014

AU

Anonymous User

07/05/19

4 out of 5

"Easy once you have it set up"

What do you like best about Act-On? I like the metrics available after I've sent an email out--who opened it, who unsubscribed, who clicked where and how many times, etc. It helps us narrow down our email lists into active and inactive subscribers. It's also easy to set up your own email templates, or just to customize one of their available templates.

NS

Niwrutti S

06/14/19

4.5 out of 5

"The Best of Marketing Tool"

What do you like best about Act-On? I like the campaign development the most out of the various services provided by Act-On. The other design tools are also very helpful while making deal with your clients. It help you to boost your efforts by 200% and get solid results at the end. Campaign development is so easy to work with and finish your work in no time.

AU

Anonymous User

06/05/19

4 out of 5

"Good price compared to competitors"

What do you like best about Act-On? It's priced well and has near identical functionality to all it's competition. The lead scoring and tracking are all we're after though.

AU

Anonymous User

06/05/19

4 out of 5

"Good price compared to competitors"

What do you like best about Act-On? It's priced well and has near identical functionality to all it's competition. The lead scoring and tracking are all we're after though.

MG

Milind G

06/02/19

2.5 out of 5

"Ok Ok product, but not great "

What do you like best about Act-On? Ability for marketing automation, marketing campaigns , Ok Ok lead scoring What do you dislike about Act-On?

YP

Yevgeniya P

05/23/19

3.5 out of 5

"Outreach automation tool for Star"

What do you like best about Act-On? Easily manageable structure of functions. What do you dislike about Act-On?

TS

Therese S

05/22/19

5 out of 5

"Great tool for email promotions & automation!"

What do you like best about Act-On? If you have no experience with building email campaigns, Act-On makes it easy with their WYSIWYG editor and their phenomenal tech support. They are always there to answer any questions you may have.

KJ

Kristin J

05/22/19

4.5 out of 5

"Great system for Email Marketing and Marketing Automation"

What do you like best about Act-On? I love the ease of use and the ability to schedule and reuse old emails. They are constantly updating the system so it works well and I have seen many improvements over the years.

AU

Anonymous User

05/17/19

4.5 out of 5

"Great Marketing Automation program"

What do you like best about Act-On? I like how you can easily put together programs that help you better your services. I also like how easy it is to segment your audience into different groups, so every content is aligned.

AU

Anonymous User

05/16/19

5 out of 5

"Great product, intuitive interface"

What do you like best about Act-On? Ease of use, integrations with many, many services What do you dislike about Act-On?

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].