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8.9

Spot Score

Act-On - Marketing Automation Software

Act-On Reviews in May 2025: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.1

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Starts from $900/Month

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Act-On Reviews & Ratings

4.1

Very Good

Based on 1205 ratings & 1014 reviews

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terible

(37)

Expert's Review

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • Intuitive user interface that simplifies navigation and does not demand advanced technical expertise.

  • Drag-and-drop email builder and customizable templates streamline email campaign creation.

  • Comprehensive reporting and analytics for tracking leads, digital activity, and ROI.

  • The platform's extensive features can be overwhelming for newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 281-290 out of 1014

AU

Anonymous User

08/20/19

3.5 out of 5

"Digital Marketing Manager"

What do you like best about Act-On? Integration with Salesforce and enablement of our Sales team to utilize the tool to better prospect their target. What do you dislike about Act-On?

PN

Purity N

08/17/19

4.5 out of 5

"Increase your sales and Marketing with Act-on"

What do you like best about Act-On? With this software it is easy to automate marketing processes and increase efficiency. Integrating it with social media platforms is not only amazing but also helpful.

HH

Hope H

08/16/19

4 out of 5

"Agency Model Friendly!"

What do you like best about Act-On? Act-On allows our organization to send emails between different child accounts segmented by region, firm, etc. to create a hub of content.

HH

Hope H

08/16/19

4 out of 5

"Agency Model Friendly!"

What do you like best about Act-On? Act-On allows our organization to send emails between different child accounts segmented by region, firm, etc. to create a hub of content.

AU

Anonymous User

08/07/19

4 out of 5

"Good amount of features but frustrating support"

What do you like best about Act-On? Act-On is one of the most robust MAPs on the market today with many features and advanced functions that can fulfill pretty much any marketing automation need.

AU

Anonymous User

08/07/19

4 out of 5

"Good amount of features but frustrating support"

What do you like best about Act-On? Act-On is one of the most robust MAPs on the market today with many features and advanced functions that can fulfill pretty much any marketing automation need.

GK

Gunjan K

08/06/19

4.5 out of 5

"Supercharged our outreach efforts"

What do you like best about Act-On? Love the ability to have all the tools like email marketing, content repository, website forms and reporting on a single platform.

AU

Anonymous User

08/02/19

3 out of 5

"Intuitive Platform!"

What do you like best about Act-On? Act On has a very easy interface to use. Also, the technical support at Act on are always there if I need them. What do you dislike about Act-On?

TM

Terri M

07/19/19

4.5 out of 5

"Act-On is right-on!"

What do you like best about Act-On? The templates we set up in Act-On make it fast & easy to get a message to our clients. We can also readily track who has opened the email & what they have clicked on, giving us the key information we need for follow-up.

AU

Anonymous User

07/05/19

4 out of 5

"Easy once you have it set up"

What do you like best about Act-On? I like the metrics available after I've sent an email out--who opened it, who unsubscribed, who clicked where and how many times, etc. It helps us narrow down our email lists into active and inactive subscribers. It's also easy to set up your own email templates, or just to customize one of their available templates.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].