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8.9

Spot Score

Act-On - Marketing Automation Software

Act-On Reviews in May 2025: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.1

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Starts from $900/Month

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Act-On Reviews & Ratings

4.1

Very Good

Based on 1205 ratings & 1014 reviews

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terible

(37)

Expert's Review

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • Intuitive user interface that simplifies navigation and does not demand advanced technical expertise.

  • Drag-and-drop email builder and customizable templates streamline email campaign creation.

  • Comprehensive reporting and analytics for tracking leads, digital activity, and ROI.

  • The platform's extensive features can be overwhelming for newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 271-280 out of 1014

AU

Anonymous User

09/20/19

4 out of 5

"First Time Using Act-On"

What do you like best about Act-On? The ability to be able to track what emails are sent to prospective customers and if they have opened or if they have clicked through the email. Also visibility of what customers you sending emails too. The Outlook anywhere act on integration is also very good as you can implement templates etc. All round brilliant product. Would certainly recommended the product to anyone.

AU

Anonymous User

09/20/19

4 out of 5

"First Time Using Act-On"

What do you like best about Act-On? The ability to be able to track what emails are sent to prospective customers and if they have opened or if they have clicked through the email. Also visibility of what customers you sending emails too. The Outlook anywhere act on integration is also very good as you can implement templates etc. All round brilliant product. Would certainly recommended the product to anyone.

TP

Truptesh P

09/09/19

4 out of 5

"A Marketing tool to bank on!"

What do you like best about Act-On? Act-on is a tool that an individual can rely on. This tool in framed in a very expressive manner, understanding the needs of the user and availing effective maneuverability. Menu is nicely built and efficient.

TP

Truptesh P

09/09/19

4 out of 5

"A Marketing tool to bank on!"

What do you like best about Act-On? Act-on is a tool that an individual can rely on. This tool in framed in a very expressive manner, understanding the needs of the user and availing effective maneuverability. Menu is nicely built and efficient.

ST

Shaun T

09/08/19

5 out of 5

"Great usability and simple to learn platform!"

What do you like best about Act-On? Act-On helps me kick-start my campaigns with ease. Simple and reliable platform, perfect for any B2B or B2C businesses. What do you dislike about Act-On?

ST

Shaun T

09/08/19

5 out of 5

"Great usability and simple to learn platform!"

What do you like best about Act-On? Act-On helps me kick-start my campaigns with ease. Simple and reliable platform, perfect for any B2B or B2C businesses. What do you dislike about Act-On?

JP

Juan P

09/04/19

4.5 out of 5

"Great Marketing Automation Platform"

What do you like best about Act-On? Great funcionality, easy to use, good return over investment What do you dislike about Act-On?

DY

Darral Y

08/29/19

3.5 out of 5

"Powerful and IMPROVING "

What do you like best about Act-On? statistics and data analysis tools are unmatched. I also am a big fan of adaptive sending What do you dislike about Act-On?

AU

Anonymous User

08/29/19

2.5 out of 5

"Act On - Could be more"

What do you like best about Act-On? I like the fact that Act-On automatically integrates with our CRM system (SugarCRM) and that it generates a daily web traffic report that is automatically sent to my inbox.

AU

Anonymous User

08/27/19

4.5 out of 5

"great software layout and easy to use "

What do you like best about Act-On? being able to completely text our emails though all mobile devices as well as emails. It was easy to share with my our team so they could give feedback and I could retest if it and resend to everyone. I also liked how you could use the template from before and add new graphics change the content so you don't have to start from the beginning every time.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].