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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 261-270 out of 1014

AU

Anonymous User

10/05/19

4 out of 5

"Very user friendly and useful data "

What do you like best about Act-On? The data that can be collected to effect sales behavior. The ability to use that data to improve our marketing efforts and to get better return on investment on which areas we advertise in.

JA

Jose A

10/04/19

5 out of 5

"Stronger Microsoft Dynamics Integration "

What do you like best about Act-On? Syncing dynamic lists from Microsoft dynamics and sales leads are part of a very strong integration with Microsoft D. 365

JA

Jose A

10/04/19

5 out of 5

"Stronger Microsoft Dynamics Integration "

What do you like best about Act-On? Syncing dynamic lists from Microsoft dynamics and sales leads are part of a very strong integration with Microsoft D. 365

DB

Dora B

10/02/19

4.5 out of 5

"Great value for money!"

What do you like best about Act-On? I've tried a few automation programs and Act-On has been the best bang for our buck. Our database is very large and act-on proved to be the best because we did not have to pay per contact.

RC

Rajat C

09/30/19

5 out of 5

"Act-On - highly effective "

What do you like best about Act-On? Act On has proved to be very useful in setting up my meetings/calls with my prospects. Record and Notification features helps gauge your audience interests and helps put your energy in the right direction.

AU

Anonymous User

09/30/19

4 out of 5

"Good marketing automation for business"

What do you like best about Act-On? Act-on did a good job with customer support and syncing with Salesforce. They worked well with us serving multiple companies at once.

AU

Anonymous User

09/30/19

4 out of 5

"Good marketing automation for business"

What do you like best about Act-On? Act-on did a good job with customer support and syncing with Salesforce. They worked well with us serving multiple companies at once.

RC

Rajat C

09/30/19

5 out of 5

"Act-On - highly effective "

What do you like best about Act-On? Act On has proved to be very useful in setting up my meetings/calls with my prospects. Record and Notification features helps gauge your audience interests and helps put your energy in the right direction.

AD

Alan D

09/24/19

5 out of 5

"My marketing partner"

What do you like best about Act-On? Act-on has been an amazing choice in order to work on multiple applications at a specific time period. Moreover, this useful platform enables me to automate the marketing campaign workflow with a proper tool based engine. Another thing that I found unique in it is ability to create and test online forms and landing pages as well. Also, I really like the way in which it helps in email marketing and events and webinars in order to increase my productivity ...

Read more

AD

Alan D

09/24/19

5 out of 5

"My marketing partner"

What do you like best about Act-On? Act-on has been an amazing choice in order to work on multiple applications at a specific time period. Moreover, this useful platform enables me to automate the marketing campaign workflow with a proper tool based engine. Another thing that I found unique in it is ability to create and test online forms and landing pages as well. Also, I really like the way in which it helps in email marketing and events and webinars in order to increase my productivity ...

Read more

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].