NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

Add to compare

Starts from $900 / Month

See Plans & Pricing

Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

Filter results

Sort by :

Relevance
Relevance
Highest-Rated
Lowest-Rated
Least-Recent
Most-Recent

Share this page

Showing 251-260 out of 1014

AU

Anonymous User

10/11/19

4 out of 5

"Transformed our customer comms"

What do you like best about Act-On? Love the easy to use interface - it has made it much easier and faster to create and report on our email campaigns! I really like the flexibility that Act-On provides too, enabling us to fully customise all our emails and save templates.

JD

Jonathan D

10/11/19

4.5 out of 5

"Act-On works well"

What do you like best about Act-On? I love the ease of templating and the ease of organizing lists/scrubbing lists. The support is also second-to-none. What do you dislike about Act-On?

BB

Bethany B

10/10/19

4 out of 5

"A user friendly email marketing experience"

What do you like best about Act-On? Act-On allows me to create marketing emails quickly and efficiently, with the added bonus of fantastic reporting tools. What do you dislike about Act-On?

BB

Bethany B

10/10/19

4 out of 5

"A user friendly email marketing experience"

What do you like best about Act-On? Act-On allows me to create marketing emails quickly and efficiently, with the added bonus of fantastic reporting tools. What do you dislike about Act-On?

AU

Anonymous User

10/09/19

4 out of 5

"Feature-rich and powerful tool"

What do you like best about Act-On? Once you get the hang of it, a very feature-rich tool. They're also happy to work with you on integrations. What do you dislike about Act-On?

AU

Anonymous User

10/09/19

4 out of 5

"Feature-rich and powerful tool"

What do you like best about Act-On? Once you get the hang of it, a very feature-rich tool. They're also happy to work with you on integrations. What do you dislike about Act-On?

RF

Rebecca F

10/08/19

4.5 out of 5

"Intuitive & innovative marketing automation platform"

What do you like best about Act-On? I like the way Act-On makes it quick and simple to create content with drag-and-drop interfaces, and the easy management of automated email programmes. Act-On has helped us to create a functional and effective marketing funnel that nurtures contacts effectively and allows us to feed engaged leads through to the sales department.

NM

Nichola M

10/08/19

5 out of 5

"Act-on: The tool for automated nurture programs!"

What do you like best about Act-On? Act-on is easy to use, easy to implement and has been easy to embed in the day-to-day of our marketing department. What do you dislike about Act-On?

NM

Nichola M

10/08/19

5 out of 5

"Act-on: The tool for automated nurture programs!"

What do you like best about Act-On? Act-on is easy to use, easy to implement and has been easy to embed in the day-to-day of our marketing department. What do you dislike about Act-On?

AU

Anonymous User

10/05/19

4 out of 5

"Very user friendly and useful data "

What do you like best about Act-On? The data that can be collected to effect sales behavior. The ability to use that data to improve our marketing efforts and to get better return on investment on which areas we advertise in.

Free vendor scorecard

Evaluate Act-On objectively with the marketing automation software scorecard

A weighted marketing automation software vendor scorecard to score Act-On against your real requirements — not the marketing.

  • Weighted criteria you can edit
  • Score multiple vendors side-by-side
  • Shareable with your buying committee

No file downloads on screen — we email it to you. One-click unsubscribe anytime.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].