8.9
SpotScore
Act-On Reviews in September 2026: User Ratings, Pros & Cons
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Act-On Reviews & Ratings
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Spotsaas Editor’s POV
Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more
Act-On pros and cons
Outstanding customer support with timely assistance and deep product knowledge.
User interface lets non-technical users navigate without advanced expertise.
Drag-and-drop email builder with customizable templates speeds up campaign creation.
Reporting tracks leads, digital activity, and ROI.
Extensive features can overwhelm newcomers without proper guidance.
Some user feedback suggests the email and landing page builders could be more user-friendly.
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Showing 241-250 out of 1014
SR
Sanjay R
11/06/19
"Good for simple marketing automation"
What do you like best about Act-On? Compared to other products we reviewed, Act-On is much simpler. Our Business Analysts and a few of our power users can now create target audiences and multiple-step nurture campaigns without IT help.
AU
Anonymous User
11/05/19
"Great for Small Marketing Teams"
What do you like best about Act-On? It's easy to organize marketing emails and schedule different messages at different times. Like the segmenting options based of behavior, profile, etc. I like the reports as well to show email successes/failures.
AU
Anonymous User
11/05/19
"Great for Small Marketing Teams"
What do you like best about Act-On? It's easy to organize marketing emails and schedule different messages at different times. Like the segmenting options based of behavior, profile, etc. I like the reports as well to show email successes/failures.
KH
Katheline H
11/01/19
"Not the greatest email marketing software."
What do you like best about Act-On? There's not really anything that excites me about using the platform. I use it for its purpose and move on. What do you dislike about Act-On?
KH
Katheline H
11/01/19
"Not the greatest email marketing software."
What do you like best about Act-On? There's not really anything that excites me about using the platform. I use it for its purpose and move on. What do you dislike about Act-On?
MM
Marisa M
10/29/19
"Act-On: ease of creating email marketing."
What do you like best about Act-On? This has been a great tool for me and others within the company, its ability to send, track and be able to document emails from one location has increased our efficiency and productivity, its automation platform is very intuitive, it is very organized and simple, Act-On facilitates the coordination of campaigns by email. I love the fact that there are email templates that can be dragged and dropped. And what I really love is the fact that data is shared ...
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AU
Anonymous User
10/22/19
"Mediocre enterprise solution for email marketing "
What do you like best about Act-On? Acton gave us the ability to send mass emails in a simple to use framework with little need to onboard or study up on using the software. In fact, we were able to hit the ground running within 24 hours.
AU
Anonymous User
10/22/19
"Mediocre enterprise solution for email marketing "
What do you like best about Act-On? Acton gave us the ability to send mass emails in a simple to use framework with little need to onboard or study up on using the software. In fact, we were able to hit the ground running within 24 hours.
AU
Anonymous User
10/18/19
"Act On is great!"
What do you like best about Act-On? The ability to manage lists, send emails, create forms, etc. What do you dislike about Act-On?
AU
Anonymous User
10/16/19
"Cheaper and more reliable options out there"
What do you like best about Act-On? It's fairly easy to use. It's old-school but that makes it predictable for the most part. What do you dislike about Act-On?
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].