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8.9

Spot Score

Act-On - Marketing Automation Software

Act-On Reviews in May 2025: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.1

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Starts from $900/Month

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Act-On Reviews & Ratings

4.1

Very Good

Based on 1205 ratings & 1014 reviews

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terible

(37)

Expert's Review

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • Intuitive user interface that simplifies navigation and does not demand advanced technical expertise.

  • Drag-and-drop email builder and customizable templates streamline email campaign creation.

  • Comprehensive reporting and analytics for tracking leads, digital activity, and ROI.

  • The platform's extensive features can be overwhelming for newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 241-250 out of 1014

AU

Anonymous User

11/06/19

4.5 out of 5

"Easy to use and GREAT support"

What do you like best about Act-On? I love how intuitive the program is, I was new to my organization in January and I was able to pick up on how to use its functionalities within a month. If i ever put in a ticket someone has been able to solve my problems efficiently.

AU

Anonymous User

11/05/19

5 out of 5

"Great for Small Marketing Teams"

What do you like best about Act-On? It's easy to organize marketing emails and schedule different messages at different times. Like the segmenting options based of behavior, profile, etc. I like the reports as well to show email successes/failures.

AU

Anonymous User

11/05/19

5 out of 5

"Great for Small Marketing Teams"

What do you like best about Act-On? It's easy to organize marketing emails and schedule different messages at different times. Like the segmenting options based of behavior, profile, etc. I like the reports as well to show email successes/failures.

KH

Katheline H

11/01/19

2 out of 5

"Not the greatest email marketing software."

What do you like best about Act-On? There's not really anything that excites me about using the platform. I use it for its purpose and move on. What do you dislike about Act-On?

KH

Katheline H

11/01/19

2 out of 5

"Not the greatest email marketing software."

What do you like best about Act-On? There's not really anything that excites me about using the platform. I use it for its purpose and move on. What do you dislike about Act-On?

MM

Marisa M

10/29/19

4 out of 5

"Act-On: ease of creating email marketing."

What do you like best about Act-On? This has been a great tool for me and others within the company, its ability to send, track and be able to document emails from one location has increased our efficiency and productivity, its automation platform is very intuitive, it is very organized and simple, Act-On facilitates the coordination of campaigns by email. I love the fact that there are email templates that can be dragged and dropped. And what I really love is the fact that data is shared ...

Read more

AU

Anonymous User

10/22/19

2 out of 5

"Mediocre enterprise solution for email marketing "

What do you like best about Act-On? Acton gave us the ability to send mass emails in a simple to use framework with little need to onboard or study up on using the software. In fact, we were able to hit the ground running within 24 hours.

AU

Anonymous User

10/22/19

2 out of 5

"Mediocre enterprise solution for email marketing "

What do you like best about Act-On? Acton gave us the ability to send mass emails in a simple to use framework with little need to onboard or study up on using the software. In fact, we were able to hit the ground running within 24 hours.

AU

Anonymous User

10/18/19

3.5 out of 5

"Act On is great!"

What do you like best about Act-On? The ability to manage lists, send emails, create forms, etc. What do you dislike about Act-On?

AU

Anonymous User

10/16/19

0.5 out of 5

"Cheaper and more reliable options out there"

What do you like best about Act-On? It's fairly easy to use. It's old-school but that makes it predictable for the most part. What do you dislike about Act-On?

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].