8.9
SpotScore
Act-On Reviews in September 2026: User Ratings, Pros & Cons
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Act-On Reviews & Ratings
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Spotsaas Editor’s POV
Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more
Act-On pros and cons
Outstanding customer support with timely assistance and deep product knowledge.
User interface lets non-technical users navigate without advanced expertise.
Drag-and-drop email builder with customizable templates speeds up campaign creation.
Reporting tracks leads, digital activity, and ROI.
Extensive features can overwhelm newcomers without proper guidance.
Some user feedback suggests the email and landing page builders could be more user-friendly.
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Showing 231-240 out of 1014
EJ
Eric J
11/25/19
"Great Automation Features and Excellent Support"
What do you like best about Act-On? I had a great experience growing our use of marketing automation with Act-On. The integration to our CRM worked seamlessly and the features were easy to use. I also enjoyed working with their team and got the feeling that they were always looking to bring new functionality to the program (like adaptive sending and other AI/machine learning features).
EJ
Eric J
11/25/19
"Great Automation Features and Excellent Support"
What do you like best about Act-On? I had a great experience growing our use of marketing automation with Act-On. The integration to our CRM worked seamlessly and the features were easy to use. I also enjoyed working with their team and got the feeling that they were always looking to bring new functionality to the program (like adaptive sending and other AI/machine learning features).
AU
Anonymous User
11/24/19
"A time saving support tool "
What do you like best about Act-On? Saves a lot of time when sending out mass emails and collecting data such as open rates, clicks and opt-puts. What do you dislike about Act-On?
AU
Anonymous User
11/21/19
"Becoming Responsive "
What do you like best about Act-On? As a designer, I find the Act-On's responsiveness useful. Our last platform was static, we knew that our customers were receiving our communications on a variety of screen sizes. I also like that I can preview the end product and get a pretty close estimation of that things will look like even before testing.
CS
Cristian S
11/14/19
"Best marketing automation platform"
What do you like best about Act-On? I’ve been using Act-On for about five years now, and I believe it is a great marketing automation platform. Besides all technical features, the tool has excellent reporting, segmentation and lead scoring capabilities. The form development interface is easy to use, and the automation module works like magic. The software has a completely redesigned user interface, and the server response time has significantly improved. Last but not least, the outstanding ...
Read more
CS
Cristian S
11/14/19
"Best marketing automation platform"
What do you like best about Act-On? I’ve been using Act-On for about five years now, and I believe it is a great marketing automation platform. Besides all technical features, the tool has excellent reporting, segmentation and lead scoring capabilities. The form development interface is easy to use, and the automation module works like magic. The software has a completely redesigned user interface, and the server response time has significantly improved. Last but not least, the outstanding ...
Read more
AU
Anonymous User
11/08/19
"Easy to Use, Lacking Support"
What do you like best about Act-On? The platform is fairly intuitive, even for an entry level email marketer. It's easy to set up triggers and workflows, A/B Tests, etc.
AU
Anonymous User
11/08/19
"This should be a free software "
What do you like best about Act-On? As far as a basic CRM and marketing automation software - it's fine. As in, if it was free it would be fine. For what they charge and for the capabilities and the (inferior) support, it's absolutely not worth it.
AU
Anonymous User
11/08/19
"This should be a free software "
What do you like best about Act-On? As far as a basic CRM and marketing automation software - it's fine. As in, if it was free it would be fine. For what they charge and for the capabilities and the (inferior) support, it's absolutely not worth it.
AU
Anonymous User
11/06/19
"Easy to use and GREAT support"
What do you like best about Act-On? I love how intuitive the program is, I was new to my organization in January and I was able to pick up on how to use its functionalities within a month. If i ever put in a ticket someone has been able to solve my problems efficiently.
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].