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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 221-230 out of 1014

AU

Anonymous User

02/10/20

4.5 out of 5

"Friendly"

What do you like best about Act-On? Intuitive interface. Improvements in the reports What do you dislike about Act-On?

EK

Eric K

02/06/20

4.5 out of 5

"Act-On : One of the Best MarTech Platforms on the Market"

What do you like best about Act-On? It is an excellent and comprehensive resource. From email to landing page creation, it is the perfect tool for creating and measuring the assets that I need.

JS

Jeremy S

01/21/20

4.5 out of 5

"I have been very impressed"

What do you like best about Act-On? Act-On's balance of simplicity with its ability to be as complex as you want it to be, really separates it from other Marketing Automation tools i have used in the past.

CH

Conor H

01/15/20

4.5 out of 5

"Great experience with Act-On from a B2B tech company"

What do you like best about Act-On? Such a robust product compared to our previous solution, we never have any major issues or outages. Very powerful product in terms of insights and automation programs. Act-On is a super product and I would definitely recommend it for use by businesses in a similar space as TitanHQ.

JM

Jeff M

01/06/20

5 out of 5

"Act-On is a wonderful tool"

What do you like best about Act-On? Act-on helps track the customer experience. It's a great means of establishing the needs of the customers, to further provide a solution which meets their needs. Also, it helps to better get in tune with customers and potential customers' trending interest within the realms of our industry. Lead score tracking also helps to further determine vested interest in our products.

JM

Jeff M

01/06/20

5 out of 5

"Act-On is a wonderful tool"

What do you like best about Act-On? Act-on helps track the customer experience. It's a great means of establishing the needs of the customers, to further provide a solution which meets their needs. Also, it helps to better get in tune with customers and potential customers' trending interest within the realms of our industry. Lead score tracking also helps to further determine vested interest in our products.

JR

Jeremy R

12/23/19

4 out of 5

"Extremely useful act-on for market strategy via email."

What do you like best about Act-On? I like Act-On too much, it is too tidy to select fields. It is very flexible in terms of integration to CRM and destination pages. In addition to this, I can edit the links, images or any file very easily after sending some email, I just go to Act-On change what I want to do and then redirect, it is totally easy. At the same time, its interface is great, with easy communication with the support and easy configuration.

PL

Pedro L

12/15/19

5 out of 5

"Versatile Marketing Solution for All Needs"

What do you like best about Act-On? The solutions provided by Act-On are very versatile when it is about reaching the customers in many different ways as well as making the marketing tasks more intelligent through their tools, from form and newsletter creation, to automation features, benefiting all levels of needs from the simplest to the most complex.

PL

Pedro L

12/15/19

5 out of 5

"Versatile Marketing Solution for All Needs"

What do you like best about Act-On? The solutions provided by Act-On are very versatile when it is about reaching the customers in many different ways as well as making the marketing tasks more intelligent through their tools, from form and newsletter creation, to automation features, benefiting all levels of needs from the simplest to the most complex.

EC

Eugenio C

11/28/19

4 out of 5

"Don't look for another tool to increase customers, look for Act-On. "

What do you like best about Act-On? Basically Act-On has been important for my progress as a marketing management tool, it helps me to create integrated website forms. Besides that I can have automated emails. In turn I want to convey that in general terms it has a better drip than many other programs that are more expensive. In a nutshell this software helps me to increment potential clients thanks to its excellent features and outstanding tools.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].