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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

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Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 1011-1014 out of 1014

KM

Kristine M

11/16/12

5 out of 5

"ROI seen in one month..."

What do you like best about Act-On? No long term commitment and clear price transparency. (Some of their competitors nickel/dime you to death with fine print and add-on items, plus lock you into a long-term commitment without even allowing you to test to see if the solution is right for you!)

JC

Jacob C

11/15/12

4 out of 5

"Act-On, Get-on it!"

What do you like best about Act-On? Aside from the obvious benefits of MA software. One thing I really like best is my Customer Success Rep Andy. He has been very helpful in our adoption of the platform and is readily available. Even though the platform is very user friendly, it's always nice to have the expert support.

JG

Joe G

11/13/12

4.5 out of 5

"Intuitive product that makes marketing automation a breeze"

What do you like best about Act-On? The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.

AU

Anonymous User

10/03/12

4 out of 5

"Intuitive Marketing Automation Solution"

What do you like best about Act-On? Everything out of the box is extremely simple to use, and fully functional. Creating dashboards, reports and e-mail are a piece of cake.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].