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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

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Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 1001-1010 out of 1014

NT

Nikki T

04/15/13

5 out of 5

"Act-On is a straight forward marketing automation tool offering tons of features for a good price."

What do you like best about Act-On? The customer support is one of the best features of Act-On, I have a personal customer care manager, who I can call at any time for help with campaigns. This individual has worked with me for the last year and understands the campaigns I have been working on and always offers suggestions to make them better.

MB

Michelle B

04/15/13

5 out of 5

"Act-on is the back-bone of our entire marketing program"

What do you like best about Act-On? This is a very feature-rich tool priced to be available to any sized business. It is the key to being able to tie all of our marketing efforts together and see trends and results.

JG

Jeremy G

04/12/13

4 out of 5

"Act On experience"

What do you like best about Act-On? My favorite aspects of Act On is the ability to segment my list of contacts based on what the customers behavior on my company website. Also email and form creation is very easy to do.

IS

Irish S

04/12/13

4 out of 5

"Act-On is really a friend to a SMB company"

What do you like best about Act-On? Act-On's market position makes it a solid options for small firms who are creating a Marketing Automation platform. The interface with CRM (Sugar) is very seamless and easy to use. Their pricing position with no long-term commitment makes getting started ideal and easy. Staff is very friendly and tries to resolve the kinks as fast as possible.

LW

Lou W

04/12/13

5 out of 5

"Effective Marketing Automation done easily"

What do you like best about Act-On? ActOn's simplicity in tackling tasks is key. We are able to rank, route and prioritize leads extemely efffectively letting our sales team deal with the best individuals in a timely manner. The flexibiliity to adjust the system is key for our evolving MA strategy.

GM

Glenn M

04/12/13

5 out of 5

"Great product along with great people"

What do you like best about Act-On? Listening to my ideas and not putting it away in their circular file. They have real people who listen to your ideas. What do you dislike about Act-On?

GF

Guedo F

11/21/12

5 out of 5

"Act-On makes Marketing Automation Simple"

What do you like best about Act-On? Act-On has great customer service, an easy to use product and constant updates and improvements to their system. What more could you want?

AU

Anonymous User

11/21/12

4.5 out of 5

"Customizable, Effective Marketing Platform"

What do you like best about Act-On? The ability to effectively reach potential clients and track our marketing initiatives through one system. We found the software easy to use and liked the ability to run multiple campaigns for different services at the same time.

AU

Anonymous User

11/16/12

5 out of 5

"The best of marketing automation - Easy to Use & Full-featured"

What do you like best about Act-On? It's very easy to set-up and use. The screens and processes are intuitive and if you do get stuck, their support is great. What do you dislike about Act-On?

JH

Jeff H

11/16/12

5 out of 5

"Act-On is worth a try!"

What do you like best about Act-On? What I really love best about Act-On software is how user friendly it is. Anyone just starting out can easily set up an email campaign, landing page, web form, etc. The customer support it amazing too. They are very quick to get back to you should you have any questions.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].