Acoustic Campaign Reviews in May 2025: User Ratings, Pros & Cons

"very good product, frequent feature improvment"

What do you like best about Acoustic Campaign? attentive support and training staff, easy to create automated / event driven programs. scoring modul is very cool What do you dislike about Acoustic Campaign? email template previews aren't 100% accurate some dynamic features don't work well Recommendations to others considering Acoustic Campaign: I would only recommend Silverpop to companies of an email send volume of over 100K-200K a month as the bare minimum. not worth your trouble and ...

"Good email marketing tool, bad automation tool."

What do you like best about Acoustic Campaign? The email functionality of Silverpop is very robust: email to friend, dynamic content, personalization, etc. Also, A/B testing with Silverpop is easier than it is with Marketo. What do you dislike about Acoustic Campaign? The integration with Salesforce is not good. It is manual and hard to maintain. For example, choosing which fields to map over and setting up rules for every field is quite tedious. Additionally, the interface is not as ...

"Good email marketing tool, bad automation tool."

What do you like best about Acoustic Campaign? The email functionality of Silverpop is very robust: email to friend, dynamic content, personalization, etc. Also, A/B testing with Silverpop is easier than it is with Marketo. What do you dislike about Acoustic Campaign? The integration with Salesforce is not good. It is manual and hard to maintain. For example, choosing which fields to map over and setting up rules for every field is quite tedious. Additionally, the interface is not as ...

"Special weapon for marketing automation - Silverpop"

What do you like best about Acoustic Campaign? The Silverpop Engage provides an easy way to setup a behavior-based lead nurturing program. The most amazing thing is that it provides many different ways to work with internal database and html creatives. What do you dislike about Acoustic Campaign? Silverpop may need a China ISP-relationship manager to iron out the deliverability in China, i.e. establish relationship with major key email clients are very important. Recommendations to others ...

"Great marketing automation for a real marketer"

What do you like best about Acoustic Campaign? The Silverpop Engage programs interface is intuitive and easy to use. We were able to setup a fairly complex branching nurture program in short order. The html import capability has enabled us to work directly with our graphic designer to achieve the exact look desired for communications. Send Time Optimization and Forward to a Friend are terrific value adds to our communications. Deliverability can't be beat. We are currently employing a basic ...

"Great Marketing Automation Value"

What do you like best about Acoustic Campaign? I liked the flexibility. Silverpop has a strong product that allows many options. What do you dislike about Acoustic Campaign? I would like to see more effort by company to work with partners. Recommendations to others considering Acoustic Campaign: Document the specific scenarios of how you expect to use the product, and then ask the Silverpop sales rep to walk you through how their product will accomplish those tasks.

"Powerful solution for B2B and B2C brands"

What do you like best about Acoustic Campaign? Email deliverability is outstanding. Send Time Optimizer (STO) takes the guess work as to when to send an email to a user (uses past behavior to estimate best hour/day to send email). Relational Table functionality makes system extremely scalable -- especially for loyalty programs. What do you dislike about Acoustic Campaign? User interface is a dated - Some items are not intuitive. Takes a bit of time to get full trained. Recommendations to ...

"Power user and Agency for over 50 Silverpop Clients"

What do you like best about Acoustic Campaign? The depth of the product and the management vision of where the industry is going. It is very flexible in allowing you to get business objectives accomplished in more than one way. The API is very good. What do you dislike about Acoustic Campaign? User interface of the GUI needs work. It is recognized and being addressed. Salesforce integration with objects other than leads, contacts and accounts is needed and being addressed. Recommendations ...