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12 Best Shortlist Metrics Alternatives in 2026 — Free Options Included

Explore 12 alternatives to Shortlist Metrics — vetted by our editors with real user reviews, pricing, and feature comparisons.

The 12 leading free Shortlist Metrics alternatives, compared

Quick answer

The best free replacements for Shortlist Metrics are Moz Pro, TrueRanker and WordLift. Moz Pro ranks first with a SpotScore of 8.6 and a 4.39★ rating. Compare all 12 on score, rating, and pricing below.

Switching away from Shortlist Metrics is easier when you know which tools actually deliver. These 12 seo software free alternatives earned their spots on SpotScore (verified user satisfaction plus market presence), star ratings, and pricing. Our editors vet each one. The table gives you the quick comparison; the sections below give you the why.

ProductSpotScoreRatingPricingBest for
Moz ProUnleash your online potential and dominate search results.8.6★★★★ 4.39(399)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
TrueRankerStay ahead of the competition with TrueRanker's precision insights.8.4★★★★★ 4.81(8)Freefrom $9.99 per monthteams of all sizes
WordLiftBoost your online presence with AI-driven SEO.8.4★★★★★ 4.97(40)FreeFree Trial · Subscriptionsmall & mid-size businesses
WriterZenSimplify your content workflow with WriterZen.8.3★★★★★ 4.71(199)Freefrom $27/moteams of all sizes
ReportGardenTransform data chaos into professional reports.★★★★ 4.45(43)FreeFree Trial · Subscriptionteams of all sizes
SEMrushBoost your marketing strategy with SEMrush.9.8Not yet ratedFreeSubscription · Quotation Based · Free Trialteams of all sizes
SE RankingBoost your ranking, increase leads, dominate search engines.9.4★★★★★ 4.76(912)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
PlerdyTrack, Analyze, Optimize your mobile app's performance.9.3★★★★★ 4.95(164)FreeFree Trial · Freemium · Subscription · Quotation Basedsmall & mid-size businesses
SeobilityBoost your website's SEO with precision and ease.9★★★★ 4.41(41)FreeFree Trial · Freemium · Subscriptionteams of all sizes
WebCEOOptimize your website with ease.9★★★★★ 4.7FreeFree Trial · Subscriptionteams of all sizes
RankWatchBoost your rankings and dominate the web.9★★★★ 4.14(25)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
Google Search ConsoleOptimize your site's search presence with ease.8.9★★★★★ 4.51(35)FreeFreemiumteams of all sizes

8.6

SpotScore

Moz Pro

Moz Pro

Unleash your online potential and dominate search results.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Moz Pro?

Moz Pro is an SEO software suite used by in-house marketing teams and agencies managing keyword rankings, site audits, and link analysis. It centralizes rank tracking, on-page optimization recommendations, and link research to replace fragmented spreadsheet-based SEO workflows. Known for its ...

Read more about Moz Pro
Free TrialTry Free →·

Moz Pro offers custom pricing plan

8.4

SpotScore

TrueRanker

TrueRanker

Stay ahead of the competition with TrueRanker's precision insights.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is TrueRanker?

Introducing TrueRanker, the ultimate solution for professionals seeking an affordable SEO rank tracking tool. TrueRanker is a must-have for those serious about optimizing their online presence, offering in-depth insights into website rankings across various geographical locations on the Google ...

Read more about TrueRanker
Free TrialTry Free →·

TrueRanker offers custom pricing plan

Spotsaas Ads

Want your product up here? Put it in front of buyers the moment they're comparing your category.

Reach in-market buyersRank above rivals2M+ buyers a year

8.4

SpotScore

WordLift

WordLift

Boost your online presence with AI-driven SEO.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is WordLift?

Empower your online presence with WordLift, a cutting-edge AI-driven SEO tool that revolutionizes the way businesses enhance their websites. Designed to streamline the integration of structured data, WordLift is a game-changer for businesses seeking to boost their visibility on search engines ...

Read more about WordLift
Free TrialTry Free →

8.3

SpotScore

WriterZen - SEO Software

WriterZen

Simplify your content workflow with WriterZen.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is WriterZen?

WriterZen is a cloud-based SEO content platform covering keyword research, content outlining, and AI-assisted writing using GPT-3. It includes plagiarism detection, income estimation based on SEO goals, a mind map view for content strategy, and team collaboration tools for sharing content briefs.

Read more about WriterZen
Free TrialTry Free →·

WriterZen offers custom pricing plan

ReportGarden

ReportGarden

Transform data chaos into professional reports.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is ReportGarden?

ReportGarden is a client reporting tool for digital agencies and SEO teams that need to create organized, structured performance reports for client delivery. It aggregates data into formatted reports, replacing manual slide-deck compilation for account managers. The tool is focused on reporting ...

Read more about ReportGarden
Free TrialTry Free →

9.8

SpotScore

SEMrush

SEMrush

Boost your marketing strategy with SEMrush.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is SEMrush?

SEMrush is an all-in-one digital marketing platform used by SEO managers, content teams, and paid search specialists to research keywords, track rankings, and analyze competitors. It consolidates keyword research, backlink auditing, site health checks, and ad campaign analysis in one dashboard, ...

Read more about SEMrush
Free TrialTry Free →·

SEMrush offers custom pricing plan

9.4

SpotScore

SE Ranking

SE Ranking

Boost your ranking, increase leads, dominate search engines.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is SE Ranking?

SE Ranking is an SEO platform built for agencies and freelancers managing 10-50 client sites, with white-label reporting for resellers. It automates rank tracking, site audits, and client report generation so agencies can deliver branded SEO deliverables without manual compilation. Rank ...

Read more about SE Ranking
Free TrialTry Free →·

SE Ranking offers custom pricing plan

9.3

SpotScore

Plerdy - Heat Map Software

Plerdy

Track, Analyze, Optimize your mobile app's performance.

Best for: SMB teams · Mid-market

GDPR
Start Free Trial

Add to compare

What is Plerdy?

Plerdy has a universal mobile SDK that syncs with its Heat Map—a social media navigation and tracking platform for mobile apps. The Heat Map records where people click, which parts of the app they use, and how long they stay at each page. Users can see all of this data in the interface, along ...

Read more about Plerdy
Free TrialTry Free →·

Starts from $23/Month when Billed Yearly, also offers free forever plan

9.0

SpotScore

Seobility

Seobility

Boost your website's SEO with precision and ease.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Seobility?

Seobility is a software package that helps you create a and maintain an optimized Website. Seobility allows you to customize your Web pages and create SEO-friendly content such as META descriptions, H1 titles, ALT attributes, etc. You will also be able to obtain information about your website ...

Read more about Seobility
Free TrialTry Free →

9.0

SpotScore

WebCEO

WebCEO

Optimize your website with ease.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.7

Add to compare

What is WebCEO?

WebCEO combines the popular features of SEO Spider and Website Auditor, combined with an analytics suite, blogging platform, and site promotion tools in one easy to use application. WebCEO allows users to moderate their sites from any computer or internet-enabled device, with an easy-to-use ...

Read more about WebCEO
Free TrialTry Free →

9.0

SpotScore

RankWatch

RankWatch

Boost your rankings and dominate the web.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is RankWatch?

RankWatch is a powerful SEO software platform, designed for professionals in the field of internet marketing. It lets you keep track of several tasks simultaneously. You can manage projects, monitor your website rankings, receive email alerts and more. The software allows you to do this with ...

Read more about RankWatch
Free TrialTry Free →·

RankWatch offers custom pricing plan

8.9

SpotScore

Google Search Console

Google Search Console

Optimize your site's search presence with ease.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Google Search Console?

Google Search Console is a free, very easy to use web-based interface for managing and monitoring your website's presence in Google search results. This means you can easily see how your site performs in various search results, customize the rankings of your own pages, and better understand how ...

Read more about Google Search Console

How Shortlist Metrics competitors stack up

Shortlist Metrics competes with 12 other seo software tools tracked on Spotsaas. The closest by feature overlap are Moz Pro, TrueRanker and WordLift. Each is compared against Shortlist Metrics on rating, pricing and feature coverage below.

What else works like Shortlist Metrics?

Searches for "sites like Shortlist Metrics" and "apps like Shortlist Metrics" land on the same shortlist as "Shortlist Metrics alternatives" — the 12 options below cover both, whether you want a like-for-like replacement or something lighter.

Why each one belongs on this list

Moz Pro8.6Best for teams of all sizes

SEO toolkit

Watch for: Can be expensive for small businesses

TrueRanker8.4Best for teams of all sizes

Reviewers highlight an easy-to-use, user-friendly interface ideal for SEO consultants and beginners.

WordLift8.4Best for small & mid-size businesses

Reviewers praise it for automating structured data, schema markup, and entity recognition at scale.

Watch for: Several users note it is pricey, especially for newer or smaller users.

WriterZen8.3Best for teams of all sizes

Streamlined content creation

Watch for: Limited to content creation

ReportGardenBest for teams of all sizes

Organized reporting

Watch for: Limited SEO features

SEMrush9.8Best for teams of all sizes

Comprehensive keyword research

Watch for: Can be overwhelming for beginners

SE Ranking9.4Best for teams of all sizes

Offers a wide array of SEO tools in one platform, simplifying workflow for users.

Watch for: Some users reported issues with backlink accuracy, suggesting improvements are needed in this area.

Plerdy9.3Best for small & mid-size businesses

Features for website optimization and conversion growth, including heatmaps and SEO tools.

Watch for: Initially complicated due to extensive features, might require time to learn and understand fully.

Seobility9Best for teams of all sizes

Detailed SEO analysis with valuable suggestions for optimization.

Watch for: Some users found the platform's features lacking in comparison to more advanced tools like SEMrush.

WebCEO9Best for teams of all sizes

All-in-one SEO solution

Watch for: Can be overwhelming for beginners

RankWatch9Best for teams of all sizes

Dashboard provides well-organized and easy-to-read reports for SEO campaigns, and the rank watching tool with email notifications is highly useful.

Watch for: Competitor analytics and keyword suggestions may be insufficient.

Google Search Console8.9Best for teams of all sizes

Shows detailed search performance data including impressions, clicks, and average position, aiding in SEO strategies.

Watch for: Some users find the new version complex and less intuitive compared to the previous version.

Why teams look for a Shortlist Metrics alternative

The motivation to leave Shortlist Metrics usually centers on a few specifics:

  • Complex feature set
  • Potentially overwhelming for new users
  • Higher learning curve
  • Pricing may be steep for small businesses

What to consider when replacing Shortlist Metrics

How these 12 seo software free alternatives measure up: 12 offer a free tier; paid plans run $9.99–$27, with TrueRanker the cheapest entry point; and WordLift is the highest rated at 4.97 across 40 reviews.

Our ranking, explained simply.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to Shortlist Metrics are WordLift (5.0★), Plerdy (5.0★), TrueRanker (4.8★). Compare all 12 alternatives side-by-side above.

When evaluating alternatives to Shortlist Metrics, prioritize: Dashboard, Auditing, Competitor Analysis, Content Management, Google Analytics Integration, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Migration difficulty depends on how deeply Shortlist Metrics is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend narrowing to 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

Which Shortlist Metrics alternative wins for your team?

  • On a budget / just exploring: start with a free tier — Moz Pro, TrueRanker and WordLift let you evaluate without paying upfront.
  • If real-user ratings matter most: WordLift has the strongest star rating (4.97★) among the options with verified reviews.
  • Want the safest pick: Moz Pro has the highest Spotsaas Score (8.6) in this list — a strong default if you're unsure.

Switching from Shortlist Metrics the smart way

Plan your Shortlist Metrics migration around your data. Export it, confirm the new tool imports it without loss, and check that the workflows you depend on still work. Run a pilot on a free plan first, and keep Shortlist Metrics open until the switch is complete.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].