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Top 12 Free Searchmetrics Alternatives, Compared (2026)

Explore 12 alternatives to Searchmetrics — vetted by our editors with real user reviews, pricing, and feature comparisons.

Compare 12 top free Searchmetrics alternatives at a glance

Quick answer

Our top free seo software alternatives to Searchmetrics are Cognitive SEO, Moz Pro and Linkdex. Cognitive SEO ranks first with a SpotScore of 8.9 and 4.3★ from real users. The table below compares all 12 on score, rating, and pricing.

Price, missing features, or a steep learning curve will make any team rethink Searchmetrics. These 12 seo software free alternatives are the options we'd put on your shortlist. We rank by SpotScore (real-user satisfaction and market presence), then ratings and pricing. Editors review every entry. Glance at the table, then read on.

ProductSpotScoreRatingPricingBest for
Cognitive SEOEmpower your SEO strategy with CognitiveSEO.8.9★★★★ 4.3(67)Freefrom $89/mosmall & mid-size businesses
Moz ProUnleash your online potential and dominate search results.8.6★★★★ 4.39(399)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
LinkdexMaximize your online success with Linkdex. 8.6★★☆☆☆ 2.2(1)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
GlasshatUnleash the power of SEO for your business.8.1Not yet ratedFreeFree Trial · Quotation Basedsmall & mid-size businesses
SEMrushBoost your marketing strategy with SEMrush.9.8★★★★★ 5(50)FreeSubscription · Quotation Based · Free Trialteams of all sizes
SE RankingBoost your ranking, increase leads, dominate search engines.9.4★★★★★ 4.76(912)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
PlerdyTrack, Analyze, Optimize your mobile app's performance.9.3★★★★★ 4.6(164)FreeFree Trial · Freemium · Subscription · Quotation Basedsmall & mid-size businesses
SeobilityBoost your website's SEO with precision and ease.9★★★★ 4.3(41)FreeFree Trial · Freemium · Subscriptionteams of all sizes
WebCEOOptimize your website with ease.9★★★★★ 4.7FreeFree Trial · Subscriptionteams of all sizes
RankWatchBoost your rankings and dominate the web.9★★★☆☆ 3.1(25)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
Google Search ConsoleOptimize your site's search presence with ease.8.9★★★★★ 4.5(35)FreeFreemiumteams of all sizes
Advanced Web RankingBoost your website's SEO with Advanced Web Ranking.8.9★★★★ 4.4(19)FreeFree Trial · Subscription · Quotation Basedteams of all sizes

8.9

SpotScore

Cognitive SEO

Cognitive SEO

Empower your SEO strategy with CognitiveSEO.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Cognitive SEO?

CognitiveSEO is an SEO platform for experienced digital marketers and agency teams managing large-scale content optimization and backlink analysis. It connects data from Google Search Console and Analytics to help teams identify ranking opportunities and content gaps across large sites. The ...

Read more about Cognitive SEO
Free TrialTry Free →·

Cognitive SEO offers custom pricing plan

8.6

SpotScore

Moz Pro

Moz Pro

Unleash your online potential and dominate search results.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Moz Pro?

Moz Pro is an SEO software suite used by in-house marketing teams and agencies managing keyword rankings, site audits, and link analysis. It centralizes rank tracking, on-page optimization recommendations, and link research to replace fragmented spreadsheet-based SEO workflows. Known for its ...

Read more about Moz Pro
Free TrialTry Free →·

Moz Pro offers custom pricing plan

Spotsaas Ads

Want your product up here? Put it in front of buyers the moment they're comparing your category.

Reach in-market buyersRank above rivals2M+ buyers a year

8.6

SpotScore

Linkdex

Linkdex

Maximize your online success with Linkdex.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Linkdex?

Linkdex is the SEO software company dedicated to helping customers succeed online. Whether you're an SEO agency, business, or individual we have products for you. Linkdex, a powerful SEO traffic and revenue tracking software that allows professional SEO firms to track keywords, projects, ads & ...

Read more about Linkdex
Free TrialTry Free →·

Linkdex offers custom pricing plan

8.1

SpotScore

Glasshat

Glasshat

Unleash the power of SEO for your business.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Glasshat?

Glasshat is an online SEO software that specializes in increasing traffic and visibility of the website for small- and medium-sized businesses. Glasshat analyses your website and suggests you powerful keywords. Moreover, it also helps you to supercharge your keyword research by providing ...

Read more about Glasshat
Free TrialTry Free →·

Glasshat offers custom pricing plan

9.8

SpotScore

SEMrush

SEMrush

Boost your marketing strategy with SEMrush.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is SEMrush?

SEMrush is an all-in-one digital marketing platform used by SEO managers, content teams, and paid search specialists to research keywords, track rankings, and analyze competitors. It consolidates keyword research, backlink auditing, site health checks, and ad campaign analysis in one dashboard, ...

Read more about SEMrush
Free TrialTry Free →·

SEMrush offers custom pricing plan

9.4

SpotScore

SE Ranking

SE Ranking

Boost your ranking, increase leads, dominate search engines.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is SE Ranking?

SE Ranking is an SEO platform built for agencies and freelancers managing 10-50 client sites, with white-label reporting for resellers. It automates rank tracking, site audits, and client report generation so agencies can deliver branded SEO deliverables without manual compilation. Rank ...

Read more about SE Ranking
Free TrialTry Free →·

SE Ranking offers custom pricing plan

9.3

SpotScore

Plerdy - Heat Map Software

Plerdy

Track, Analyze, Optimize your mobile app's performance.

Best for: SMB teams · Mid-market

GDPR
Start Free Trial

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What is Plerdy?

Plerdy has a universal mobile SDK that syncs with its Heat Map—a social media navigation and tracking platform for mobile apps. The Heat Map records where people click, which parts of the app they use, and how long they stay at each page. Users can see all of this data in the interface, along ...

Read more about Plerdy
Free TrialTry Free →·

Starts from $23/Month when Billed Yearly, also offers free forever plan

9.0

SpotScore

Seobility

Seobility

Boost your website's SEO with precision and ease.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Seobility?

Seobility is a software package that helps you create a and maintain an optimized Website. Seobility allows you to customize your Web pages and create SEO-friendly content such as META descriptions, H1 titles, ALT attributes, etc. You will also be able to obtain information about your website ...

Read more about Seobility
Free TrialTry Free →

9.0

SpotScore

WebCEO

WebCEO

Optimize your website with ease.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.7

Add to compare

What is WebCEO?

WebCEO combines the popular features of SEO Spider and Website Auditor, combined with an analytics suite, blogging platform, and site promotion tools in one easy to use application. WebCEO allows users to moderate their sites from any computer or internet-enabled device, with an easy-to-use ...

Read more about WebCEO
Free TrialTry Free →

9.0

SpotScore

RankWatch

RankWatch

Boost your rankings and dominate the web.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is RankWatch?

RankWatch is a powerful SEO software platform, designed for professionals in the field of internet marketing. It lets you keep track of several tasks simultaneously. You can manage projects, monitor your website rankings, receive email alerts and more. The software allows you to do this with ...

Read more about RankWatch
Free TrialTry Free →·

RankWatch offers custom pricing plan

8.9

SpotScore

Google Search Console

Google Search Console

Optimize your site's search presence with ease.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Google Search Console?

Google Search Console is a free, very easy to use web-based interface for managing and monitoring your website's presence in Google search results. This means you can easily see how your site performs in various search results, customize the rankings of your own pages, and better understand how ...

Read more about Google Search Console

8.9

SpotScore

Advanced Web Ranking

Advanced Web Ranking

Boost your website's SEO with Advanced Web Ranking.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Advanced Web Ranking?

Advanced Web ranking is a software as a service (SaaS) web analytics solution designed to provide website owners and marketers with a better user experience for SEO ranking, keyword research and SEO reporting. Advanced Web Ranking provides advanced SEO tools to run more effective and efficient ...

Read more about Advanced Web Ranking
Free TrialTry Free →·

Advanced Web Ranking offers custom pricing plan

What each Searchmetrics alternative is best known for

Cognitive SEO8.9Best for small & mid-size businesses

Provides a full set of SEO tools for various tasks such as keyword tracking, website audit, backlink analysis, and content optimization.

Watch for: The user interface can be slightly complex and not very intuitive, requiring time to get used to the tool.

Moz Pro8.6Best for teams of all sizes

SEO toolkit

Watch for: Can be expensive for small businesses

Linkdex8.6Best for teams of all sizes

Powerful tracking capabilities

Watch for: Can be pricey for small businesses

Glasshat8.1Best for small & mid-size businesses

User-friendly interface

Watch for: Limited advanced features

SEMrush9.8Best for teams of all sizes

Comprehensive keyword research

Watch for: Can be overwhelming for beginners

SE Ranking9.4Best for teams of all sizes

Offers a wide array of SEO tools in one platform, simplifying workflow for users.

Watch for: Some users reported issues with backlink accuracy, suggesting improvements are needed in this area.

Plerdy9.3Best for small & mid-size businesses

Features for website optimization and conversion growth, including heatmaps and SEO tools.

Watch for: Initially complicated due to extensive features, might require time to learn and understand fully.

Seobility9Best for teams of all sizes

Detailed SEO analysis with valuable suggestions for optimization.

Watch for: Some users found the platform's features lacking in comparison to more advanced tools like SEMrush.

WebCEO9Best for teams of all sizes

All-in-one SEO solution

Watch for: Can be overwhelming for beginners

RankWatch9Best for teams of all sizes

Dashboard provides well-organized and easy-to-read reports for SEO campaigns, and the rank watching tool with email notifications is highly useful.

Watch for: Competitor analytics and keyword suggestions may be insufficient.

Google Search Console8.9Best for teams of all sizes

Shows detailed search performance data including impressions, clicks, and average position, aiding in SEO strategies.

Watch for: Some users find the new version complex and less intuitive compared to the previous version.

Advanced Web Ranking8.9Best for teams of all sizes

Provides clear and concise reporting for keyword tracking, making it easy to track rankings and visibility.

Watch for: Limited customization options for branding keyword reports, hindering white-label presentation to clients.

Why teams look for a Searchmetrics alternative

Several familiar frustrations tend to drive teams away from Searchmetrics:

  • Navigation is complex and customization options are limited.
  • Pricing is high, especially for additional queries or data exports.
  • Breadth of features creates a steep learning curve.
  • Data and dashboard updates occasionally fail.

How to find the right Searchmetrics replacement

The numbers behind these 12 free alternatives: 12 offer a free tier; paid plans run $89, with Cognitive SEO the cheapest entry point; and SEMrush is the highest rated at 5 across 50 reviews.

How each tool earns its spot.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to Searchmetrics are SEMrush (5.0★), SE Ranking (4.8★), WebCEO (4.7★). Compare all 12 alternatives side-by-side above.

When evaluating alternatives to Searchmetrics, prioritize: Dashboard, Auditing, Competitor Analysis, Content Management, Google Analytics Integration, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Migration difficulty depends on how deeply Searchmetrics is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend shortlisting 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

How to choose the right Searchmetrics alternative for you

  • On a budget / just exploring: start with a free tier — Cognitive SEO, Moz Pro and Linkdex let you evaluate without paying upfront.
  • If real-user ratings matter most: SEMrush has the strongest star rating (5★) among the options with verified reviews.
  • Want the safest pick: Cognitive SEO has the highest Spotsaas Score (8.9) in this list — a strong default if you're unsure.

Moving off Searchmetrics

Before retiring Searchmetrics, take the cautious route. Export your data, make sure the new tool accepts it, and confirm the workflows you rely on transfer. Pilot on a free tier or trial, then go all in, leaving Searchmetrics active until migration finishes.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].