NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

Last updated:

12 Best Free ASOTools Alternatives in 2026

Explore 12 alternatives to ASOTools — vetted by our editors with real user reviews, pricing, and feature comparisons.

12 free ASOTools alternatives worth comparing

Quick answer

Among free seo software alternatives to ASOTools, the leaders are SE Ranking, TheTool and ASOdesk. SE Ranking ranks number one with a SpotScore of 9.4 and 4.76★ from real users. All 12 are compared on score, rating, and price below.

Ready to move on from ASOTools? These 12 seo software free alternatives are the picks worth testing first. Our ranking leans on SpotScore, which weighs verified satisfaction against market presence, then star ratings and pricing model. Editors check each tool. Start with the table for a fast read, then go section by section below.

ProductSpotScoreRatingPricingBest for
SE RankingBoost your ranking, increase leads, dominate search engines.9.4★★★★★ 4.76(912)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
TheToolDominate your local market with TheTool's SEO solution.8.7Not yet ratedFreeFree Trial · Subscriptionenterprises
ASOdeskRevolutionizing SEO for efficient results.8.1★★★★★ 4.75(22)FreeFree Trial · Freemium · Subscription · Quotation Basedteams of all sizes
SEO Audit SoftwareBoost your SEO rankings with ease.7.9Not yet ratedFreeFree Trial · Freemium · Subscriptionteams of all sizes
ApptweakBoost your app's success with AppTweak.★★★★★ 4.62(118)Freefrom $58/mofreelancers & individuals
SEMrushBoost your marketing strategy with SEMrush.9.8Not yet ratedFreeSubscription · Quotation Based · Free Trialteams of all sizes
PlerdyTrack, Analyze, Optimize your mobile app's performance.9.3★★★★★ 4.95(164)FreeFree Trial · Freemium · Subscription · Quotation Basedsmall & mid-size businesses
SeobilityBoost your website's SEO with precision and ease.9★★★★ 4.41(41)FreeFree Trial · Freemium · Subscriptionteams of all sizes
WebCEOOptimize your website with ease.9★★★★★ 4.7FreeFree Trial · Subscriptionteams of all sizes
RankWatchBoost your rankings and dominate the web.9★★★★ 4.14(25)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
Google Search ConsoleOptimize your site's search presence with ease.8.9★★★★★ 4.51(35)FreeFreemiumteams of all sizes
Advanced Web RankingBoost your website's SEO with Advanced Web Ranking.8.9★★★★ 4.21(19)FreeFree Trial · Subscription · Quotation Basedteams of all sizes

9.4

SpotScore

SE Ranking

SE Ranking

Boost your ranking, increase leads, dominate search engines.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is SE Ranking?

SE Ranking is an SEO platform built for agencies and freelancers managing 10-50 client sites, with white-label reporting for resellers. It automates rank tracking, site audits, and client report generation so agencies can deliver branded SEO deliverables without manual compilation. Rank ...

Read more about SE Ranking
Free TrialTry Free →·

SE Ranking offers custom pricing plan

8.7

SpotScore

TheTool

TheTool

Dominate your local market with TheTool's SEO solution.

Best for: Enterprise

Start Free Trial

Add to compare

What is TheTool?

The Tool is an all-in-one web application and plugin for local businesses who need to win more customers. It is designed specifically for local business owners and SEO professionals, offering SEO Software that includes a keyword research tool, webmaster, backlinks creator, analytics & ...

Read more about TheTool
Free TrialTry Free →

Spotsaas Ads

Want your product up here? Put it in front of buyers the moment they're comparing your category.

Reach in-market buyersRank above rivals2M+ buyers a year

8.1

SpotScore

ASOdesk

ASOdesk

Revolutionizing SEO for efficient results.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is ASOdesk?

ASOdesk is the next generation of SEO software, designed to help agencies allocate their resources more efficiently and set up automated processes that save time and money. As a modern alternative to traditional SEO tools, it integrates directly into existing workflows and lets business users ...

Read more about ASOdesk
Free TrialTry Free →·

ASOdesk offers custom pricing plan

7.9

SpotScore

SEO Audit Software - SEO Software

SEO Audit Software

Boost your SEO rankings with ease.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is SEO Audit Software?

SEO Audit Software is a free technical audit tool built for marketing agencies. It generates comprehensive reports for any website and keyword set, identifying errors that affect search rankings and providing actionable fixes for each issue. SEO professionals can use it to quickly review client ...

Read more about SEO Audit Software
Free Trial
Apptweak - New SaaS Software

Apptweak

Boost your app's success with AppTweak.

Best for: SMB teams

Start Free Trial

Add to compare

What is Apptweak?

AppTweak is the logical choice in ASO tools, with data science fueling mobile operations and app innovation. Its clear interface allows developers to benefit from actionable insights to increase app and game popularity. Backed by its commitment to provide the most accurate and user-friendly ...

Read more about Apptweak
Free TrialTry Free →·

Apptweak offers custom pricing plan

9.8

SpotScore

SEMrush

SEMrush

Boost your marketing strategy with SEMrush.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is SEMrush?

SEMrush is an all-in-one digital marketing platform used by SEO managers, content teams, and paid search specialists to research keywords, track rankings, and analyze competitors. It consolidates keyword research, backlink auditing, site health checks, and ad campaign analysis in one dashboard, ...

Read more about SEMrush
Free TrialTry Free →·

SEMrush offers custom pricing plan

9.3

SpotScore

Plerdy - Heat Map Software

Plerdy

Track, Analyze, Optimize your mobile app's performance.

Best for: SMB teams · Mid-market

GDPR
Start Free Trial

Add to compare

What is Plerdy?

Plerdy has a universal mobile SDK that syncs with its Heat Map—a social media navigation and tracking platform for mobile apps. The Heat Map records where people click, which parts of the app they use, and how long they stay at each page. Users can see all of this data in the interface, along ...

Read more about Plerdy
Free TrialTry Free →·

Starts from $23/Month when Billed Yearly, also offers free forever plan

9.0

SpotScore

Seobility

Seobility

Boost your website's SEO with precision and ease.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Seobility?

Seobility is a software package that helps you create a and maintain an optimized Website. Seobility allows you to customize your Web pages and create SEO-friendly content such as META descriptions, H1 titles, ALT attributes, etc. You will also be able to obtain information about your website ...

Read more about Seobility
Free TrialTry Free →

9.0

SpotScore

WebCEO

WebCEO

Optimize your website with ease.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.7

Add to compare

What is WebCEO?

WebCEO combines the popular features of SEO Spider and Website Auditor, combined with an analytics suite, blogging platform, and site promotion tools in one easy to use application. WebCEO allows users to moderate their sites from any computer or internet-enabled device, with an easy-to-use ...

Read more about WebCEO
Free TrialTry Free →

9.0

SpotScore

RankWatch

RankWatch

Boost your rankings and dominate the web.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is RankWatch?

RankWatch is a powerful SEO software platform, designed for professionals in the field of internet marketing. It lets you keep track of several tasks simultaneously. You can manage projects, monitor your website rankings, receive email alerts and more. The software allows you to do this with ...

Read more about RankWatch
Free TrialTry Free →·

RankWatch offers custom pricing plan

8.9

SpotScore

Google Search Console

Google Search Console

Optimize your site's search presence with ease.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Google Search Console?

Google Search Console is a free, very easy to use web-based interface for managing and monitoring your website's presence in Google search results. This means you can easily see how your site performs in various search results, customize the rankings of your own pages, and better understand how ...

Read more about Google Search Console

8.9

SpotScore

Advanced Web Ranking

Advanced Web Ranking

Boost your website's SEO with Advanced Web Ranking.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Advanced Web Ranking?

Advanced Web ranking is a software as a service (SaaS) web analytics solution designed to provide website owners and marketers with a better user experience for SEO ranking, keyword research and SEO reporting. Advanced Web Ranking provides advanced SEO tools to run more effective and efficient ...

Read more about Advanced Web Ranking
Free TrialTry Free →·

Advanced Web Ranking offers custom pricing plan

Why each made our ASOTools alternatives list

SE Ranking9.4Best for teams of all sizes

Offers a wide array of SEO tools in one platform, simplifying workflow for users.

Watch for: Some users reported issues with backlink accuracy, suggesting improvements are needed in this area.

TheTool8.7Best for enterprises

All-in-one solution

Watch for: Limited to local SEO

ASOdesk8.1Best for teams of all sizes

Automated resource allocation

Watch for: May require training for effective use

SEO Audit Software7.9Best for teams of all sizes

In-depth technical audits

Watch for: Limited advanced features

ApptweakBest for freelancers & individuals

Comprehensive ASO tools

Watch for: May be overwhelming for beginners

SEMrush9.8Best for teams of all sizes

Comprehensive keyword research

Watch for: Can be overwhelming for beginners

Plerdy9.3Best for small & mid-size businesses

Features for website optimization and conversion growth, including heatmaps and SEO tools.

Watch for: Initially complicated due to extensive features, might require time to learn and understand fully.

Seobility9Best for teams of all sizes

Detailed SEO analysis with valuable suggestions for optimization.

Watch for: Some users found the platform's features lacking in comparison to more advanced tools like SEMrush.

WebCEO9Best for teams of all sizes

All-in-one SEO solution

Watch for: Can be overwhelming for beginners

RankWatch9Best for teams of all sizes

Dashboard provides well-organized and easy-to-read reports for SEO campaigns, and the rank watching tool with email notifications is highly useful.

Watch for: Competitor analytics and keyword suggestions may be insufficient.

Google Search Console8.9Best for teams of all sizes

Shows detailed search performance data including impressions, clicks, and average position, aiding in SEO strategies.

Watch for: Some users find the new version complex and less intuitive compared to the previous version.

Advanced Web Ranking8.9Best for teams of all sizes

Provides clear and concise reporting for keyword tracking, making it easy to track rankings and visibility.

Watch for: Limited customization options for branding keyword reports, hindering white-label presentation to clients.

Why teams look for a ASOTools alternative

There are a few common reasons buyers start shopping for a ASOTools alternative:

  • Limited to app analysis
  • No paid features
  • May lack advanced analytics
  • Not suitable for non-developers

How to compare ASOTools alternatives

Side by side, the 12 free alternatives break down like this: 12 offer a free tier; paid plans run $58, with Apptweak the cheapest entry point; and Plerdy is the highest rated at 4.95 across 164 reviews.

How we decide the order.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to ASOTools are Plerdy (5.0★), SE Ranking (4.8★), ASOdesk (4.8★). Compare all 12 alternatives side-by-side above.

When evaluating alternatives to ASOTools, prioritize: User Management, Revenue Management, Rank Tracking, Mobile Search Tracking, Link Management, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Migration difficulty depends on how deeply ASOTools is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend shortlisting 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

How to choose a ASOTools alternative with confidence

  • On a budget / just exploring: start with a free tier — SE Ranking, TheTool and ASOdesk let you evaluate without paying upfront.
  • If real-user ratings matter most: Plerdy has the strongest star rating (4.95★) among the options with verified reviews.
  • Want the safest pick: SE Ranking has the highest Spotsaas Score (9.4) in this list — a strong default if you're unsure.

Getting off ASOTools without the headaches

Before you commit to leaving ASOTools, validate the fit. Export your data, check the import works, and confirm your essential features carry over. Pilot the switch with a free trial, then go all in, keeping ASOTools open as a safety net until you're settled.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].