Glossary: Key Terms & Concepts

Analytics (ROI Tracking) is a method of calculating the return on investment from a company's marketing expenditures. Return on marketing investment is another term for it (ROMI). It can b...read more

A mailing list is the total number of people who have signed up for your website, whether a blog, an e-commerce site or a corporate website. The practice of arranging all email addresses c...read more

Campaign management includes planning, execution, tracking, and analysis of direct marketing initiatives. These responsibilities include the entire lifetime of a marketing campaign, from c...read more

To improve attraction, brands are turning to individualized branding tactics. Brands are putting more power in the hands of consumers than ever before, trusting them to create meaningful e...read more

An event-triggered email is sent automatically when a specific event happens. The events could be a one-time occurrence or a user-performed action. Event-triggered emails are an email mark...read more

A/B testing, also known as split testing, is a marketing experiment in which you divide your audience to test various campaign versions and see which one performs best. In other words, you...read more

A real-time email marketing dashboard displays metrics. This allows individuals to track the effectiveness of an email marketing initiatives, as well as provide insight into what they can ...read more

Reminders are a valuable feature found in many software programs that serve as helpful tools for users to stay organized and on top of important tasks. With the fast-paced nature of today'...read more

Real-time Scanner is a fundamental tool in modern software that provides constant protection against potential threats to a user’s system. It is a proactive security measure that is design...read more