Zoho Campaigns vs EasySendy vs Moosend vs SMTP Comparison
Zoho Campaigns
Starting at $3 /Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Zoho Campaigns is an email marketing platform for small to mid-sized marketing teams that run campaigns, automated drip sequences, and list segmentation, particularly within the broader Zoho ecosystem. It integrates nati…
EasySendy
Starting at $15.83 /Month
- Large Enterprises
- Medium Business
EasySendy is an email marketing platform for small and mid-sized marketing teams that route their sends through third-party delivery services like Amazon SES, MailGun, or SendGrid. It handles drag-and-drop campaign creat…
Moosend
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to cr…
SMTP
Starting at Contact for pricing
- Individuals
- Freelancers / Consultants
SMTP was built to solve the challenges of sending email from devices behind restrictive firewalls or communicating directly with a server over SMTP. It features multiple design elements and components that have been opti…
Zoho Campaigns leads on user satisfaction with a 4.5-star rating across 1,028 reviews.
Spotsaas Analysis
Zoho CampaignsEasySendyMoosend
The core difference lies in Zoho Campaigns being ideal for a wider range of small to mid-sized businesses with a focus on user-friendliness, while EasySendy targets mid-sized businesses looking for advanced automation features. Zoho Campaigns is best suited for marketing professionals in various sectors, whereas EasySendy is tailored for sales-oriented roles in technology and consulting.
- Best for small to mid-sized businesses - User-friendly interface for non-technical users - Strong scheduling and automation features - Ideal for diverse industries including healthcare and education - Suitable for marketing managers and content creators - Affordable pricing at $3
- Best for mid-sized businesses - Simple drag-and-drop email builder - Focus on advanced automation features - Ideal for sales and marketing professionals - Supports A/B testing and segmentation - Higher pricing at $15.83
Zoho Campaigns vs EasySendy vs Moosend vs SMTP — at a glance
| Feature | Zoho Campaigns | EasySendy | Moosend | SMTP |
|---|---|---|---|---|
| Rating | 4.5 / 5 | 4.2 / 5 | 4.3 / 5 | 4.3 / 5 |
| Reviews | 1,028 | 20 | 416 | 11 |
| Starting price | $3 /Month | $15.83 /Month | Contact for pricing | Contact for pricing |
| Free trial | Yes | No | No | No |
| Free version | No | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Individuals, Freelancers / Consultants, Large Enterprises |
| Category | Email Marketing Software | Email Marketing Software | Email Marketing Software | Transactional Email Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | Available | Available | Available |
| Support modes | Business Hours, Online | Business Hours | Business Hours, Online | 24/7 (Live rep), Business Hours, Online |
| Certifications | SOC 2, GDPR, ISO 27001 | GDPR | GDPR | — |
| Data residency | Global | US | US | US |
Key differences between Zoho Campaigns and EasySendy
- Pricing: Zoho Campaigns starts at $3 /Month, while EasySendy starts at $15.83 /Month.
- Free trial: Zoho Campaigns offers a free trial; EasySendy does not.
- Target audience: Zoho Campaigns is built for Freelancers / Consultants and Large Enterprises, while EasySendy targets Large Enterprises and Medium Business.
- User satisfaction: Zoho Campaigns scores higher with a 4.5-star average.
- Deployment: Zoho Campaigns supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; EasySendy supports SaaS/Web/Cloud.
Compare Zoho Campaigns vs EasySendy vs Moosend vs SMTP — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Email Marketing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
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Zoho Campaigns, EasySendy, Moosend vs SMTP: Biggest differences
Start here before you go deeper into features.
Best for small to mid-sized businesses needing easy, robust email marketing.
- You want an intuitive, user-friendly interface accessible to non-technical users
- You need strong scheduling and automation features for efficient campaign management
- You value comprehensive analytics with actionable insights for marketing performance
- You are a large enterprise requiring advanced team activity tracking
- You need highly customizable analytics and reporting beyond standard options
Best for mid-sized businesses needing easy, automated email campaigns.
- You want a simple drag-and-drop email builder for quick campaign creation
- You need robust automation like autoresponders, segmentation, and A/B testing
- You seek affordable pricing with a free plan for startups or freelancers
- You require advanced, enterprise-grade email marketing features and scalability
- You depend on responsive customer support and extensive third-party integrations
Large Enterprises, Medium Business, Small Business
Individuals, Freelancers / Consultants, Large Enterprises
Zoho Campaigns: Best for small to mid-sized businesses needing easy, robust email marketing. EasySendy: Best for mid-sized businesses needing easy, automated email campaigns.
Description | Zoho Campaigns is an email marketing platform for small to mid-sized marketing teams that run campaigns, automated drip sequences, and list segmentation, particularly within the broader ... Read More about Zoho Campaigns | EasySendy is an email marketing platform for small and mid-sized marketing teams that route their sends through third-party delivery services like Amazon SES, MailGun, or SendGrid. It ... Read More about EasySendy | Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly ... Read More about Moosend | SMTP was built to solve the challenges of sending email from devices behind restrictive firewalls or communicating directly with a server over SMTP. It features multiple design elements and ... Read More about SMTP |
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SpotScoreWhat's this? ↗ | 9.4/10 | 9.0/10 | 8.8/10 | 7.2/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 1-50 employees51-500 employees | 50-500 employeesMedium Business | 1 to 500 employees | 50 to 500 employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Email Marketing: With Zoho Campaigns, managers can easily create and automate email marketing campaigns that connect with their audience, maintaining high engagement rates and simplified outreach.
- Analytics and Reporting: Administrators benefit from complete analytics tools that provide insights into campaign performance. This approach allows you to refine strategies and improve future campaigns based on real-time feedback.
- Seamless Integration: Executives will appreciate how Zoho Campaigns integrates smoothly with other Zoho applications and third-party tools, creating a unified ecosystem for managing customer relationships and marketing efforts.
- Email Campaign Management: EasySendy lets managers create and manage email campaigns, saving time while keeping messages targeted and effective.
- Automation Features: Administrators can set up drip campaigns and follow-ups automatically, maintaining consistent engagement without manual effort.
- Analytics Dashboard: Executives get real-time insights into campaign performance, helping them make data-driven decisions that improve marketing strategies.
- Email Marketing: Moosend is an intuitive platform that lets teams create, automate, and analyze email campaigns, keeping you connected with your audience without unnecessary complexity.
- Advanced Automation Features: The reliable automation capabilities let you trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.
- Real-Time Analytics: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.
- Reliable Email Delivery: With SMTP, your emails reach their intended recipients consistently. Businesses benefit from reduced bounce rates and improved communication efficiency.
- Scalability: Whether you're sending a few emails or millions, SMTP scales easily to meet your growing needs. This flexibility helps companies expand their outreach without hitting technical limits.
- Security Features: SMTP protocols improve the security of your email communications. Use its built-in encryption methods to protect sensitive information and build stakeholder trust.
Best fit
- 1 to 500 employees
- Marketing and Advertising, E-commerce, Nonprofit Organizations, Real Estate, Education, Healthcare, SaaS, and Consulting
- Marketing Managers, Email Marketing Specialists, Digital Marketing Coordinators, Content Creators, and Small Business Owners
- 50 to 500 employees
- Martech, Revtech, Fintech, Sales Automation, SaaS, and Consulting
- Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
- 1 to 500 employees
- Martech, SaaS, E-commerce, Digital Marketing, and Nonprofit sectors
- Marketing Managers, E-commerce Managers, Digital Marketers, Content Creators, and Marketing Automation Specialists
- 50 to 500 employees
- Martech, Fintech, SaaS, E-commerce, and Digital Marketing
- Marketing Managers, IT Administrators, Email Marketing Specialists, Sales Executives, and Customer Success Managers
Reasons buyers look elsewhere
- Users may find Zoho Campaigns lacking in advanced automation features, prompting them to seek alternatives that offer more sophisticated workflows for complex marketing campaigns or customer journeys.
- Some businesses may experience integration challenges with other software tools, leading them to explore platforms that provide seamless connectivity with their existing tech stack for improved efficiency.
- The pricing structure of Zoho Campaigns might not align with the budget constraints of smaller businesses or startups, encouraging them to look for cost-effective solutions that still deliver robust email marketing capabilities.
- Lacks advanced automation workflows — teams running complex multi-channel campaigns typically switch to Klaviyo or ActiveCampaign
- Pricing scales quickly with list size — startups under 5,000 contacts often move to Mailchimp or Brevo for lower entry costs
- No native phone or chat support — support is email-only, pushing teams needing faster response times to Zendesk or HubSpot
- Lacks advanced automation workflows — teams needing complex multi-step sequences often switch to HubSpot or ActiveCampaign
- Price-sensitive buyers find cheaper alternatives like Mailchimp or Klaviyo that cover basic email marketing at half the cost
- Limited onboarding and support — companies wanting hands-on training or dedicated account management choose platforms with stronger customer success teams
- Users may seek alternatives to SMTP due to deliverability issues, as emails can often be marked as spam or face filtering challenges, impacting communication effectiveness and business operations.
- Security concerns are a common reason for exploring alternatives; SMTP lacks advanced encryption and authentication measures, making it vulnerable to interception and unauthorized access.
- The increasing need for real-time communication drives users towards alternatives that offer instant messaging or collaboration features, which are not supported by traditional SMTP protocols.
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How do Zoho Campaigns, EasySendy, Moosend and SMTP Compare on Features?
Total Features | 25 Features | 23 Features | 22 Features | 5 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Zoho Campaigns, EasySendy, Moosend and SMTP on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Zoho Campaigns, EasySendy, Moosend vs SMTP: Other Details
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Zoho Campaigns, EasySendy, Moosend vs SMTP Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✓ Yes | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | — |
Data Residency | 🌐 Global | 🇺🇸 US |
Zoho Campaigns vs EasySendy vs Moosend User Reviews & Rating Comparison
User Ratings | 4.3 (based on 416 reviews) | |||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Users generally praise Zoho Campaigns for its intuitive interface, robust scheduling, and strong analytics, though some find the feature set overwhelming and desire more advanced customization. What buyers like
Common complaints
| Buyer sentiment Buyers appreciate EasySendy’s ease of use and automation but express concerns about limited advanced features and poor customer support. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 416 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 11 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Zoho Campaigns, EasySendy, Moosend and SMTP Customers
Customers |  Thinking Map  Modus  3Ding |  Abbott  Pearson  Avisolve | No Customers information available. | No Customers information available. |
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Media and Screenshots
Screenshots |  11 Screenshots |  5 Screenshots |
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Videos |  6 Videos |  6 Videos |
Alternatives to Zoho Campaigns, EasySendy, Moosend, SMTP
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Zoho Campaigns or EasySendy?
- Zoho Campaigns edges out the other on user ratings (4.5 vs 4.2). That said, the best pick depends on your use case, so use the comparison tables above to evaluate each dimension.
- Do Zoho Campaigns and EasySendy offer a free trial?
- Zoho Campaigns offers a free trial. EasySendy does not.
- What is the starting price of Zoho Campaigns vs EasySendy?
- Zoho Campaigns starts at $3 /Month. EasySendy starts at $15.83 /Month.
- What are the top alternatives to Zoho Campaigns?
- Top alternatives to Zoho Campaigns include Moosend, SMTP, EmailOctopus, AWeber, Overloop CRM.
- What are the top alternatives to EasySendy?
- Top alternatives to EasySendy include Moosend, SMTP, EmailOctopus, Zoho Campaigns, Groupmail.