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ThingsBoard vs Azure IoT Hub Comparison

Last updated:

ThingsBoard

4.3(4 reviews)

Starting at $10 /Month

  • Large Enterprises
  • Medium Business

ThingsBoard is a powerful management tool for users, roles, permissions and entities. Its web interface will help you customize your company or product logo and color scheme with no coding or service restart needed withi…

Azure IoT Hub

4.4(34 reviews)

Starting at $10 /Month

  • Large Enterprises
  • Medium Business

Discover seamless two-way connectivity with billions of IoT devices, with Azure IoT Hub. Connect any device to the cloud with ease and extend your reach to the edge. Equipped with per-device authentication, device manage…

Azure IoT Hub leads on user satisfaction with a 4.4-star rating across 34 reviews.

ThingsBoard vs Azure IoT Hub — at a glance

FeatureThingsBoardAzure IoT Hub
Rating4.3 / 54.4 / 5
Reviews434
Starting price$10 /Month$10 /Month
Free trial No No
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryIoT Device Management SoftwareIoT Device Management Software
PlatformsSaaS/Web/Cloud, Installed - Windows, Installed - MacSaaS/Web/Cloud
APIAvailableAvailable
Support modesOnlineOnline
Data residencyGlobal

Key differences between ThingsBoard and Azure IoT Hub

  • Pricing: ThingsBoard starts at $10 /Month, while Azure IoT Hub starts at $10 /Month.
  • User satisfaction: Azure IoT Hub scores higher with a 4.4-star average.
  • Deployment: ThingsBoard supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac; Azure IoT Hub supports SaaS/Web/Cloud.

ThingsBoard vs Azure IoT Hub — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most IoT Device Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

ThingsBoard - New SaaS Software
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Azure IoT Hub - IoT Device Management Software
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Talk to an expert

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ThingsBoard vs Azure IoT Hub: Biggest differences

Start here before you go deeper into features.

ThingsBoard

Best for customizable IoT device and entity management with no coding required.

Choose if
  • You need to manage users, roles, and permissions efficiently in IoT environments.
  • You want to quickly customize your company or product branding without technical help.
  • You require grouping and organizing devices and assets for streamlined administration.
Consider alternatives if
  • You need detailed user reviews or ratings to validate software reliability.
  • You require advanced analytics or integrations not mentioned in the product description.

Azure IoT Hub

Best for

Large Enterprises, Medium Business, Small Business

ThingsBoard typically suits Large Enterprises and Medium Business. Azure IoT Hub tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

ThingsBoard is a powerful management tool for users, roles, permissions and entities. Its web interface will help you customize your company or product logo and color scheme with no coding ... Read More about ThingsBoard

Discover seamless two-way connectivity with billions of IoT devices, with Azure IoT Hub. Connect any device to the cloud with ease and extend your reach to the edge. Equipped with ... Read More about Azure IoT Hub

Entry Level Pricing

  • Starts from $10
  • Starts from $10

Free Trial Availability

  • No free trial
  • No free trial

User Ratings

Based on verified Spotsaas reviews

4.25

(4)

4.41

(34)
Get pricing help
Get pricing help

Software Demo

Demo

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How do ThingsBoard and Azure IoT Hub Compare on Features?

Total Features

9 Features

5 Features

Unique Features

No unique features

No unique features

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Get Quote

Compare ThingsBoard and Azure IoT Hub on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $10
      • $10

      Pricing Plans

      • Not Available
      • Not Available

      Pricing Page

      ThingsBoard pricing
      Azure IoT Hub pricing

      ThingsBoard vs Azure IoT Hub: Other Details

      Organization Types supported

      • Large Enterprises
      • Small Business
      • Medium Business
      • Large Enterprises
      • Small Business
      • Medium Business

      Platforms Supported

      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing
      Get help choosing

      ThingsBoard vs Azure IoT Hub Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      Data Residency

      🌐 Global

      ThingsBoard User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      2

      2

      0

      0

      0

      28

      15

      2

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is positive across 4 reviews, with strong overall satisfaction.

      What buyers like

      • Customizable interface
      • Role and permission management
      • Efficient entity grouping

      Common complaints

      • May be complex for beginners
      • Limited to IoT management
      • Requires internet access

      Buyer sentiment

      Buyer sentiment is positive across 45 reviews, with strong overall satisfaction.

      What buyers like

      • Native integration and real-time synchronization between devices and the cloud.
      • Functionalities, insights, and data ingestion capabilities are commendable.
      • Simple interface for managing IoT devices remotely.

      Common complaints

      • Newcomers may find the richness of features and customizations complex without proper support.
      • Limited selection in the Marketplace for additional apps and connectors, limiting advanced functionalities.

      Pros and Cons

      • Customizable interface allows for quick branding.

      • Efficient grouping of entities simplifies management.

      • No coding needed for setup.

      • May require some technical knowledge.

      • Limited to IoT applications.

      • Native integration and real-time synchronization between devices and the cloud.

      • Functionalities, insights, and data ingestion capabilities are commendable.

      • Simple interface for managing IoT devices remotely.

      • Newcomers may find the richness of features and customizations complex without proper support.

      • Limited selection in the Marketplace for additional apps and connectors, limiting advanced functionalities.

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Used ThingsBoard or Azure IoT Hub? Tell buyers what actually differs.

      ThingsBoard and Azure IoT Hub Customers

      Customers

      No Customers information available.

      Maersk

      Maersk

      Ecolab

      Ecolab

      Texa

      Texa

      Media and Screenshots

      Screenshots

      Building dashboard

      3 Screenshots

      No screenshots available.

      Videos

      video-0

      2 Videos

      video-0

      1 Videos

      Top Alternatives to ThingsBoard and Azure IoT Hub in 2026

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      Search by product name to compare pricing, fit, and buyer feedback in one view.

      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, ThingsBoard or Azure IoT Hub?
      Azure IoT Hub edges out the other on user ratings (4.4 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do ThingsBoard and Azure IoT Hub offer a free trial?
      Neither ThingsBoard nor Azure IoT Hub currently lists a free trial.
      What is the starting price of ThingsBoard vs Azure IoT Hub?
      ThingsBoard starts at $10 /Month. Azure IoT Hub starts at $10 /Month.
      What are the top alternatives to ThingsBoard?
      Top alternatives to ThingsBoard include Electric Imp, AWS IoT Core, Augury, Azure IoT Solution Accelerators, MOBILINQ IoT platform.
      What are the top alternatives to Azure IoT Hub?
      Top alternatives to Azure IoT Hub include Reekoh, Telit IoT Platforms, emteria, MOBILINQ IoT platform, Pelion.