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Serpstat vs Moz Pro Comparison

Last updated:

Serpstat

4.4(564 reviews)

Starting at Contact for pricing

  • Freelancers / Consultants
  • Large Enterprises

The Serpstat site is the landing page for a projected suite of SEO (search engine optimization) software apps. The target audience is small business owners who want to learn more about SEO and how it will help their onli…

Moz Pro

4.5(658 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Moz Pro is a complete SEO software package that helps you understand your target audience, monitor your online reputation, execute a comprehensive marketing strategy, uncover the best keywords for your business, and opti…

Moz Pro leads on user satisfaction with a 4.5-star rating across 658 reviews.

SpotSaaS Analysis

SerpstatMoz Pro

The core difference between Serpstat and Moz Pro lies in Serpstat's focus on being a cost-effective, user-friendly SEO suite tailored for small to medium businesses, while Moz Pro is a more comprehensive tool that may cater to a wider range of businesses. Ideal buyers for Serpstat are small to medium businesses looking for affordable SEO solutions, whereas Moz Pro is suited for companies seeking advanced SEO features and insights.

- Cost-effective SEO suite - User-friendly interface - Ideal for small to medium businesses - Quick project launch capabilities - Comprehensive SEO tools - Streamlined setup process

- Advanced SEO features - Comprehensive analytics - Suitable for various business sizes - In-depth keyword research - Strong community support - Regular updates and improvements

Serpstat vs Moz Pro — at a glance

FeatureSerpstatMoz Pro
Rating4.4 / 54.5 / 5
Reviews564658
Starting priceContact for pricingContact for pricing
Free trial No Yes
Free version No No
Best forFreelancers / Consultants, Large Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small Business
CategorySEO SoftwareSEO Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailable
Support modesOnline24/7 (Live rep), Online
CertificationsGDPR
Data residencyUSUS

Key differences between Serpstat and Moz Pro

  • Free trial: Moz Pro offers a free trial; Serpstat does not.
  • Target audience: Serpstat is built for Freelancers / Consultants and Large Enterprises, while Moz Pro targets Large Enterprises and Medium Business.
  • User satisfaction: Moz Pro scores higher with a 4.5-star average.
  • Deployment: Serpstat supports SaaS/Web/Cloud; Moz Pro supports SaaS/Web/Cloud.

Serpstat vs Moz Pro — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most SEO Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Serpstat
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Moz Pro
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Talk to an expert

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Biggest differences

Start here before you go deeper into features.

Serpstat

Cost-effective, user-friendly SEO suite for small to medium businesses.

Choose if
  • You are a small or medium business seeking affordable, comprehensive SEO tools.
  • You want a simple, streamlined setup with quick project launch capabilities.
  • You need essential SEO features like rank tracking, keyword analysis, and backlink auditing.
Consider alternatives if
  • You require highly detailed, granular SEO data and advanced reporting.
  • You need robust API access and extensive integration capabilities for large-scale operations.

Moz Pro

Best for

Large Enterprises, Medium Business, Small Business

Serpstat typically suits Freelancers / Consultants and Large Enterprises. Moz Pro tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

The Serpstat site is the landing page for a projected suite of SEO (search engine optimization) software apps. The target audience is small business owners who want to learn more about SEO ... Read More about Serpstat

Moz Pro is a complete SEO software package that helps you understand your target audience, monitor your online reputation, execute a comprehensive marketing strategy, uncover the best ... Read More about Moz Pro

Free Trial Availability

  • No free trial

Spotsaas Score

What's this? ↗

9.2/10

8.6/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1-50 employees51-500 employees
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Software Demo

Demo

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How do Serpstat and Moz Pro Compare on Features?

Total Features

10 Features

10 Features

Unique Features

No unique features

No unique features

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Get Quote

Compare Serpstat and Moz Pro on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Other Details

Organization Types supported

  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals

Platforms Supported

  • Browser Based (Cloud)
  • Mobile - Android
  • Mobile - iOS
  • Installed - Windows
  • Installed - Mac
  • Browser Based (Cloud)
  • Browser Based (Cloud)
  • Mobile - Android
  • Mobile - iOS
  • Installed - Windows
  • Installed - Mac
  • Browser Based (Cloud)

Modes of support

  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online

API Support

  • Available
  • Available
Get help choosing
Get help choosing

Security & Compliance

Certifications, data handling, and security controls for IT and compliance evaluators.

HIPAA

✗ No
✗ No

GDPR

✓ Yes

Data Residency

🇺🇸 US
🇺🇸 US

Serpstat User Reviews & Rating Comparison

User Ratings

Rating Distribution

294

58

5

1

7

238

115

20

5

5

Spotsaas Editor’s POV generated by AI

Buyer sentiment

Users generally appreciate Serpstat's comprehensive features and affordability but note some usability challenges and data limitations.

What buyers like

  • Ease of use
  • Comprehensive SEO tools
  • Affordable pricing

Common complaints

  • Interface usability issues
  • Limited data depth

Buyer sentiment

Buyer sentiment is very strong across 383 reviews, with consistently positive feedback.

What buyers like

  • Comprehensive SEO toolkit
  • Excellent keyword research
  • User-friendly dashboard

Common complaints

  • Can be expensive for small businesses
  • Steep learning curve
  • Limited local SEO features

Pros and Cons

  • Comprehensive suite of SEO tools including rank tracking and keyword analysis

  • User-friendly interface with easy project setup

  • Affordable pricing compared to competitors

  • Interface can feel clunky or challenging for new users

  • Data depth is limited compared to larger competitors

  • Offers a wide range of tools for various SEO tasks.

  • Strong community and educational resources enhance user experience.

  • Regular updates ensure the software stays relevant.

  • Pricing may be prohibitive for smaller businesses.

  • Some features may require a learning curve.

Positive Reviews

No reviews available for the product

No reviews available for the product

Negative Reviews

No reviews available for the product

No reviews available for the product

Media and Screenshots

Screenshots

Affiliate Program

7 Screenshots

Overview of Moz Pro

6 Screenshots

Videos

video-0

4 Videos

video-0

3 Videos

Top Alternatives to Serpstat and Moz Pro in 2026

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

Frequently asked questions

Which is better, Serpstat or Moz Pro?
Moz Pro edges out the other on user ratings (4.5 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
Do Serpstat and Moz Pro offer a free trial?
Moz Pro offers a free trial. Serpstat does not.
What is the starting price of Serpstat vs Moz Pro?
Serpstat starts at Contact for pricing. Moz Pro starts at Contact for pricing.
What are the top alternatives to Serpstat?
Top alternatives to Serpstat include AccuRanker, Advanced Web Ranking, Raven Tools, Moz Pro, Linkdex.
What are the top alternatives to Moz Pro?
Top alternatives to Moz Pro include Linkdex, SISTRIX, RankWatch, ContentKing, Nightwatch.

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