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Serpstat vs AgencyAnalytics Comparison

Last updated:

Serpstat

4.4(564 reviews)

Starting at Contact for pricing

  • Freelancers / Consultants
  • Large Enterprises

The Serpstat site is the landing page for a projected suite of SEO (search engine optimization) software apps. The target audience is small business owners who want to learn more about SEO and how it will help their onli…

AgencyAnalytics

4.7(230 reviews)

Starting at Contact for pricing

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

AgencyAnalytics is a web-based digital marketing platform designed to make it easier for clients and agencies to manage their SEM and SEO campaigns on the fly. AgencyAnalytics creates campaigns, auto-optimizes existing c…

AgencyAnalytics leads on user satisfaction with a 4.7-star rating across 230 reviews.

Serpstat vs AgencyAnalytics — at a glance

FeatureSerpstatAgencyAnalytics
Rating4.4 / 54.7 / 5
Reviews564230
Starting priceContact for pricingContact for pricing
Free trial No Yes
Free version No No
Best forFreelancers / Consultants, Large Enterprises, Medium BusinessFreelancers / Consultants, Large Enterprises, Medium Business
CategorySEO SoftwareSEO Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailable
Support modesOnlineBusiness Hours
CertificationsGDPR
Data residencyUSUS

Key differences between Serpstat and AgencyAnalytics

  • Free trial: AgencyAnalytics offers a free trial; Serpstat does not.
  • User satisfaction: AgencyAnalytics scores higher with a 4.7-star average.
  • Deployment: Serpstat supports SaaS/Web/Cloud; AgencyAnalytics supports SaaS/Web/Cloud.

Serpstat vs AgencyAnalytics — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most SEO Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Serpstat
Talk to an expert
Talk to an expert
AgencyAnalytics
Talk to an expert
Talk to an expert

Biggest differences

Start here before you go deeper into features.

Serpstat

Cost-effective, user-friendly SEO suite for small to medium businesses.

Choose if
  • You are a small or medium business seeking affordable, comprehensive SEO tools.
  • You want a simple, streamlined setup with quick project launch capabilities.
  • You need essential SEO features like rank tracking, keyword analysis, and backlink auditing.
Consider alternatives if
  • You require highly detailed, granular SEO data and advanced reporting.
  • You need robust API access and extensive integration capabilities for large-scale operations.

AgencyAnalytics

Best for

Freelancers / Consultants, Large Enterprises, Medium Business

Serpstat typically suits Freelancers / Consultants and Large Enterprises. AgencyAnalytics tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

The Serpstat site is the landing page for a projected suite of SEO (search engine optimization) software apps. The target audience is small business owners who want to learn more about SEO ... Read More about Serpstat

AgencyAnalytics is a web-based digital marketing platform designed to make it easier for clients and agencies to manage their SEM and SEO campaigns on the fly. AgencyAnalytics creates ... Read More about AgencyAnalytics

Free Trial Availability

  • No free trial

Spotsaas Score

What's this? ↗

9.2/10

Not Available

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1-50 employees51-500 employees
Get pricing help
Get pricing help

Software Demo

Demo

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How do Serpstat and AgencyAnalytics Compare on Features?

Total Features

10 Features

39 Features

Unique Features

No unique features

No unique features

Get Quote
Get Quote

Compare Serpstat and AgencyAnalytics on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Other Details

Organization Types supported

  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals

Platforms Supported

  • Browser Based (Cloud)
  • Mobile - Android
  • Mobile - iOS
  • Installed - Windows
  • Installed - Mac
  • Browser Based (Cloud)
  • Browser Based (Cloud)
  • Mobile - Android
  • Mobile - iOS
  • Installed - Windows
  • Installed - Mac
  • Browser Based (Cloud)

Modes of support

  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online

API Support

  • Available
  • Available
Get help choosing
Get help choosing

Security & Compliance

Certifications, data handling, and security controls for IT and compliance evaluators.

HIPAA

✗ No
✗ No

GDPR

✓ Yes

Data Residency

🇺🇸 US
🇺🇸 US

Serpstat User Reviews & Rating Comparison

User Ratings

Rating Distribution

294

58

5

1

7

99

15

0

0

0

Spotsaas Editor’s POV generated by AI

Buyer sentiment

Users generally appreciate Serpstat's comprehensive features and affordability but note some usability challenges and data limitations.

What buyers like

  • Ease of use
  • Comprehensive SEO tools
  • Affordable pricing

Common complaints

  • Interface usability issues
  • Limited data depth

Buyer sentiment

Buyer sentiment is very strong across 114 reviews, with consistently positive feedback.

What buyers like

  • User-friendly interface
  • Automated reporting
  • Real-time campaign optimization

Common complaints

  • Can be expensive for small agencies
  • Learning curve for new users
  • Limited integrations

Pros and Cons

  • Comprehensive suite of SEO tools including rank tracking and keyword analysis

  • User-friendly interface with easy project setup

  • Affordable pricing compared to competitors

  • Interface can feel clunky or challenging for new users

  • Data depth is limited compared to larger competitors

  • Offers comprehensive analytics that help optimize campaigns effectively.

  • Automated reporting saves time and enhances client communication.

  • User-friendly interface simplifies complex data management.

  • Pricing may be prohibitive for smaller agencies.

  • Some users may experience a learning curve.

Positive Reviews

No reviews available for the product

No reviews available for the product

Negative Reviews

No reviews available for the product

No reviews available for the product

Media and Screenshots

Screenshots

Affiliate Program

7 Screenshots

Keyword Rank Tracker screenshot

7 Screenshots

Videos

video-0

4 Videos

video-0

2 Videos

Top Alternatives to Serpstat and AgencyAnalytics in 2026

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

Frequently asked questions

Which is better, Serpstat or AgencyAnalytics?
AgencyAnalytics edges out the other on user ratings (4.7 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
Do Serpstat and AgencyAnalytics offer a free trial?
AgencyAnalytics offers a free trial. Serpstat does not.
What is the starting price of Serpstat vs AgencyAnalytics?
Serpstat starts at Contact for pricing. AgencyAnalytics starts at Contact for pricing.
What are the top alternatives to Serpstat?
Top alternatives to Serpstat include AccuRanker, Advanced Web Ranking, Raven Tools, Moz Pro, Linkdex.
What are the top alternatives to AgencyAnalytics?
Top alternatives to AgencyAnalytics include AccuRanker, RankActive, Advanced Web Ranking, Raven Tools, SISTRIX.

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