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Piwik PRO vs Toasted Analytics vs umami vs SimilarWeb Pro Comparison

Last updated:

Piwik PRO

4.6(35 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Piwik is a web analytics software used by millions of websites and people around the world. Piwik combines real-time analytics with user behavior tracking and campaign tracking features. It provides in-depth site reports…

Toasted Analytics

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Toasted is a new package of web analytics software that is built on the latest data processing and advanced analytics techniques to enable customers to extract as much insight as possible from their web traffic. This is…

umami

Starting at Contact for pricing

  • Medium Business
  • Small Business

umami helps web designers and web developers track and hone in on what elements of their website elicits different degrees of response from their visitors. umami is a web analytics software that gives the behavioral data…

SimilarWeb Pro

4.4(1,308 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

The SimilarWeb Browser Extension gives access to all of the power of the SimilarWeb Analytics Platform. With this one-click add-on, user can: View traffic, rank & market share trends by market across the web or within a…

Piwik PRO leads on user satisfaction with a 4.6-star rating across 35 reviews.

Piwik PRO vs Toasted Analytics vs umami vs SimilarWeb Pro — at a glance

FeaturePiwik PROToasted AnalyticsumamiSimilarWeb Pro
Rating4.6 / 54.4 / 5
Reviews351,308
Starting priceContact for pricingContact for pricingContact for pricingContact for pricing
Free trial No Yes No No
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessMedium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryWeb Analytics SoftwareWeb Analytics SoftwareWeb Analytics SoftwareWeb Analytics Software
PlatformsSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, OnlineOnlineOnline24/7 (Live rep)
CertificationsSOC 2, GDPR, ISO 27001GDPR
Data residencyGlobalUSGlobal

Key differences between Piwik PRO and Toasted Analytics

  • Free trial: Toasted Analytics offers a free trial; Piwik PRO does not.
  • Deployment: Piwik PRO supports SaaS/Web/Cloud; Toasted Analytics supports SaaS/Web/Cloud.

Compare Piwik PRO vs Toasted Analytics vs umami vs SimilarWeb Pro — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Web Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Piwik PRO - Web Analytics Software
Talk to an expert
Talk to an expert
Toasted Analytics - Web Analytics Software
Talk to an expert
Talk to an expert
umami - Web Analytics Software
Talk to an expert
Talk to an expert

Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

Piwik PRO

Best for privacy-focused, customizable web analytics with detailed user behavior tracking.

Choose if
  • You need strong data privacy compliance with built-in consent management.
  • Your team includes digital marketing managers or data analysts comfortable with medium setup complexity.
  • You want an open-source, flexible platform offering detailed session-level user behavior insights.
Consider alternatives if
  • Your organization has very low programming expertise and requires simple integrations.
  • You are a small business with a limited budget sensitive to high enterprise pricing.

Toasted Analytics

Advanced self-service web analytics for users with basic SQL skills.

Choose if
  • You want to apply hierarchical clustering to web traffic data.
  • You need bootstrapping techniques for deeper web analytics insights.
  • You prefer a self-service tool leveraging latest data processing methods.
Consider alternatives if
  • You lack basic SQL knowledge to operate the software effectively.
  • You require a tool with established user ratings and extensive support.

umami

Best for

Medium Business, Small Business

SimilarWeb Pro

Best for

Large Enterprises, Medium Business, Small Business

Piwik PRO: Best for privacy-focused, customizable web analytics with detailed user behavior tracking. Toasted Analytics: Advanced self-service web analytics for users with basic SQL skills.

Description

Piwik is a web analytics software used by millions of websites and people around the world. Piwik combines real-time analytics with user behavior tracking and campaign tracking features. It ... Read More about Piwik PRO

Toasted is a new package of web analytics software that is built on the latest data processing and advanced analytics techniques to enable customers to extract as much insight as possible ... Read More about Toasted Analytics

umami helps web designers and web developers track and hone in on what elements of their website elicits different degrees of response from their visitors. umami is a web analytics software ... Read More about umami

The SimilarWeb Browser Extension gives access to all of the power of the SimilarWeb Analytics Platform. With this one-click add-on, user can: View traffic, rank & market share trends by ... Read More about SimilarWeb Pro

Free Trial Availability

  • No free trial
  • No free trial
  • No free trial

Spotsaas Score

What's this? ↗

8.6/10

8.1/10

8.0/10

8.2/10

User Ratings

Based on verified Spotsaas reviews

4.6

(35)

4.41

(1308)

Best Company Size

50 to 1,000 employeesMedium Business
50 to 1,000 employees.
Get pricing help
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Piwik PRO

  • Enhanced Data Privacy: With Piwik PRO, you can ensure compliance with GDPR and other data protection regulations. This means peace of mind for you and your users, knowing that their data is handled securely and transparently.
  • Customizable Analytics Solutions: You’ll appreciate how Piwik PRO allows for tailored analytics that fit your organization's unique needs. Whether you're tracking user behavior or measuring marketing campaign success, the flexibility lets you get the insights that matter most.
  • User-Friendly Interface: Our intuitive dashboard makes it easy for your team to navigate and extract valuable insights. Even those who are not tech-savvy can quickly learn how to interpret data, empowering everyone in your organization to make informed decisions.

umami

No key benefits available yet.

SimilarWeb Pro

  • Comprehensive Market Insights: With SimilarWeb Pro, you gain access to a wealth of data that reveals market trends and competitive benchmarks. This allows managers and executives to make informed strategic decisions based on real-time insights.
  • Traffic Analysis Made Simple: I find it incredibly beneficial how SimilarWeb Pro breaks down website traffic sources, helping administrators understand where their audience is coming from. This clarity enables targeted marketing efforts that drive engagement.
  • Competitive Intelligence at Your Fingertips: Executives can effortlessly analyze competitors’ online performance. By comparing key metrics, teams can identify strengths and weaknesses, ultimately positioning their company for success in a crowded marketplace.
Best fit

Best fit

Piwik PRO

  • 50 to 1,000 employees.
  • Martech, Fintech, SaaS, E-commerce, Digital Marketing, Consulting.
  • Digital Marketing Managers, Data Analysts, Marketing Directors, Product Managers, Compliance Officers.

umami

No best-fit guidance available yet.

SimilarWeb Pro

  • 50 to 1,000 employees.
  • Industries include Digital Marketing, E-commerce, SaaS, Market Research, Consulting, and Competitive Intelligence.
  • Typical users are Marketing Analysts, Business Development Managers, Product Managers, Digital Strategists, and Competitive Intelligence Analysts.
Watchouts

Reasons buyers look elsewhere

Piwik PRO

  • Users may seek alternatives to Piwik PRO due to budget constraints, as some organizations find the pricing model less flexible compared to other analytics solutions that offer more affordable or tiered pricing options.
  • Organizations focused on specific features, such as advanced AI analytics or real-time data processing, might explore alternatives that specialize in these areas, offering tailored functionalities that better meet their needs.
  • Some users might prefer platforms with a more user-friendly interface or simpler setup processes, as they seek solutions that minimize the learning curve and allow teams to leverage analytics quickly.

umami

No alternatives guidance available yet.

SimilarWeb Pro

  • Users may seek alternatives due to budget constraints, as SimilarWeb Pro can be expensive for small businesses or startups, prompting them to explore more cost-effective analytics solutions that still meet their needs.
  • Some users might find the user interface of SimilarWeb Pro complex or unintuitive, leading them to consider alternatives that offer a more user-friendly experience and easier navigation for less tech-savvy team members.
  • Limited customization options in SimilarWeb Pro could drive users to look for alternatives that provide more tailored reporting features, allowing businesses to focus on specific metrics relevant to their industry or objectives.

Software Demo

Demo

No software demo available

Toasted Analytics has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

No software demo available

umami has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

Need a second opinion?

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

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  • Independent advice — matched to your business
  • Understand the tradeoffs before you talk to vendors
  • Free 15-min call with a software advisor.

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

How do Piwik PRO, Toasted Analytics, umami and SimilarWeb Pro Compare on Features?

Total Features

16 Features

9 Features

6 Features

5 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote
Get Quote

Compare Piwik PRO, Toasted Analytics, umami and SimilarWeb Pro on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Pricing Plans

          • Not Available
          • Not Available
          • Not Available
          • Not Available

          Pricing Page

          Piwik PRO pricing
          Toasted Analytics pricing

          Pricing information not available

          SimilarWeb Pro pricing

          Other Details

          Organization Types supported

          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Available
          • Available
          Get help choosing
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes
          ✗ No

          HIPAA

          ✗ No
          ✗ No
          ✗ No

          GDPR

          ✓ Yes
          ✓ Yes

          ISO 27001

          ✓ Yes
          ✗ No

          Single Sign-On (SSO)

          ✓ Yes
          ✗ No

          Multi-Factor Auth (MFA)

          ✓ Yes
          ✗ No

          Data Encryption

          ✓ Yes

          Audit Logs

          ✓ Yes
          ✗ No

          Data Residency

          🌐 Global
          🇺🇸 US
          🌐 Global

          Piwik PRO vs Toasted Analytics vs umami User Reviews & Rating Comparison

          User Ratings

          No reviews available for the product

          No reviews available for the product

          Rating Distribution

          26

          14

          0

          0

          0

          No reviews available for this product

          No reviews available for this product

          932

          282

          17

          5

          72

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Users generally appreciate Piwik PRO for its privacy features and detailed analytics, though some find the UI less polished and pricing steep for enterprise tiers.

          What buyers like

          • Ease of use
          • Data privacy compliance
          • Detailed user behavior tracking

          Common complaints

          • User interface roughness
          • Integration complexity

          What buyers like

          • Self-service analytics
          • Advanced data processing
          • SQL-friendly interface

          Common complaints

          • Requires SQL knowledge
          • Steeper learning curve
          • Limited customer support

          What buyers like

          • Behavioral data insights
          • User-friendly interface
          • Quick health checks

          Common complaints

          • Limited advanced features
          • Not suitable for large data sets
          • Basic reporting capabilities

          Buyer sentiment

          Buyer sentiment is positive across 1308 reviews, with strong overall satisfaction.

          What buyers like

          • Comprehensive market research and competitor analysis tools.
          • User-friendly interface and easy implementation.
          • Valuable insights for website analytics and competitor performance.

          Common complaints

          • Learning curve for advanced features may be challenging for less tech-savvy users.
          • Abundance of features and data may lead to information overload.
          • Dashboard interface can be cumbersome when managing multiple tasks.

          Pros and Cons

          • Strong data privacy compliance features including consent manager

          • Detailed user behavior and session-level tracking capabilities

          • User-friendly interface with clear dashboards similar to Google Analytics

          • Challenging integrations and goal setup for users with low programming skills

          • UI can feel rough and lacks some advanced features like secondary dimension

          • Toasted's self-service model allows for flexible data exploration.

          • Advanced analytics techniques enable deeper insights into traffic patterns.

          • SQL compatibility makes it appealing for data professionals.

          • Not suitable for users without SQL skills.

          • Limited support may hinder less experienced users.

          • Umami's focus on behavioral data helps identify user preferences.

          • The user-friendly interface makes it easy to navigate.

          • Quick health checks provide immediate feedback on website performance.

          • Limited features for advanced analytics.

          • Not ideal for large-scale websites.

          • Comprehensive market research and competitor analysis tools.

          • User-friendly interface and easy implementation.

          • Valuable insights for website analytics and competitor performance.

          • Learning curve for advanced features may be challenging for less tech-savvy users.

          • Abundance of features and data may lead to information overload.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Media and Screenshots

          Screenshots

          Piwik PRO Analytics Core report

          2 Screenshots

          Toasted Analytics screenshot

          2 Screenshots

          Visitor Insight

          1 Screenshots

          Videos

          video-0

          2 Videos

          No videos available.

          No videos available.

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Piwik PRO or Toasted Analytics?
          Piwik PRO edges out the other on user ratings (4.6 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Piwik PRO and Toasted Analytics offer a free trial?
          Toasted Analytics offers a free trial. Piwik PRO does not.
          What is the starting price of Piwik PRO vs Toasted Analytics?
          Piwik PRO starts at Contact for pricing. Toasted Analytics starts at Contact for pricing.
          What are the top alternatives to Piwik PRO?
          Top alternatives to Piwik PRO include SimilarWeb Pro, Google Analytics, Matomo, CustomerEngagePro, Microanalytics.
          What are the top alternatives to Toasted Analytics?
          Top alternatives to Toasted Analytics include SimilarWeb Pro, Google Analytics, Microanalytics, phpAnalytics, Socialoop.

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