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Moz Local vs Whitespark Local Rank Tracker vs RAY Comparison

Last updated:

Moz Local

4.3(467 reviews)

Starting at $14.00 per month

  • Small Business
  • Medium Business

Unleash the power of Moz Local to expand your customer base effortlessly. With Moz Local at your fingertips, you have the ultimate tool for enhancing your online presence and attracting more potential customers. This inn…

Whitespark Local Rank Tracker

Starting at $20.00 per month

  • Free Trial
  • Large Enterprises
  • Small Business

Introducing Whitespark's Local Rank Tracker - your go-to solution for monitoring both local and organic search engine rankings with ease. This innovative platform empowers businesses to improve their online visibility by…

RAY

Starting at Contact for pricing

  • Large Enterprises
  • Small Business

Introducing RAY, the ultimate solution to boosting reviews for your business locations. With the tagline "Generate more reviews for your locations," RAY empowers businesses to take control of their online reputation and…

Moz Local leads on user satisfaction with a 4.3-star rating across 467 reviews.

Moz Local vs Whitespark Local Rank Tracker vs RAY — at a glance

FeatureMoz LocalWhitespark Local Rank TrackerRAY
Rating4.3 / 5
Reviews467
Starting price$14.00 per month$20.00 per monthContact for pricing
Free trial No Yes No
Free version No No No
Best forSmall Business, Medium Business, Mid-MarketLarge Enterprises, Small Business, Medium BusinessLarge Enterprises, Small Business, Medium Business
CategoryLocal SEO SoftwareLocal SEO SoftwareLocal SEO Software
PlatformsBrowser Based (Cloud)Browser Based (Cloud)
API
Support modesOnlineOnline
CertificationsGDPR
Data residencyUSGlobalUS

Key differences between Moz Local and Whitespark Local Rank Tracker

  • Pricing: Moz Local starts at $14.00 per month, while Whitespark Local Rank Tracker starts at $20.00 per month.
  • Free trial: Whitespark Local Rank Tracker offers a free trial; Moz Local does not.
  • Target audience: Moz Local is built for Small Business and Medium Business, while Whitespark Local Rank Tracker targets Large Enterprises and Small Business.

Compare Moz Local vs Whitespark Local Rank Tracker vs RAY — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Local SEO Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Moz Local
Talk to an expert
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Talk to an expert
RAY
Talk to an expert
Talk to an expert

Free PDF comparison

Download this Moz Local vs Whitespark Local Rank Tracker vs RAY comparison

Get the full side-by-side as a PDF — these picks plus the top Local SEO Software tools, with verified ratings, pricing and features.

  • Side-by-side on pricing, features & ratings
  • Plus the category top 10, scored & ranked
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Biggest differences

Start here before you go deeper into features.

Moz Local

Best for local businesses needing effortless, real-time listing management.

Choose if
  • You manage multiple client locations and need consistent, automated listing updates.
  • You want to improve local search visibility with minimal setup and complexity.
  • You operate a small to mid-sized business or franchise requiring synchronized location data.
Consider alternatives if
  • You require advanced SEO features beyond local listing management.
  • You are a large enterprise with complex, multi-national SEO needs.

Whitespark Local Rank Tracker

Best for tracking local and organic search rankings across multiple locations.

Choose if
  • You manage SEO for multiple business locations and need consolidated rank tracking.
  • You require monitoring of both Local Pack, Maps, and organic search results on Google and Bing.
  • You want quick competitor performance insights to inform local SEO strategies.
Consider alternatives if
  • You need a full-featured SEO platform beyond rank tracking capabilities.
  • Your business does not focus on local search optimization or multi-location monitoring.

RAY

Best for businesses seeking to boost local reviews and improve search rankings.

Choose if
  • You operate multiple physical locations needing consistent customer reviews
  • Your goal is to enhance local SEO through improved star ratings
  • You want a streamlined tool focused specifically on reputation management
Consider alternatives if
  • Your business lacks physical locations or local search focus
  • You require transparent pricing and detailed analytics upfront

Moz Local: Best for local businesses needing effortless, real-time listing management. Whitespark Local Rank Tracker: Best for tracking local and organic search rankings across multiple locations.

Description

Unleash the power of Moz Local to expand your customer base effortlessly. With Moz Local at your fingertips, you have the ultimate tool for enhancing your online presence and attracting ... Read More about Moz Local

Introducing Whitespark's Local Rank Tracker - your go-to solution for monitoring both local and organic search engine rankings with ease. This innovative platform empowers businesses to ... Read More about Whitespark Local Rank Tracker

Introducing RAY, the ultimate solution to boosting reviews for your business locations. With the tagline "Generate more reviews for your locations," RAY empowers businesses to take control ... Read More about RAY

Entry Level Pricing

  • Starts from $14.00 , Billed Yearly
  • Starts from $20.00 , Billed Yearly
  • Not Available

Free Trial Availability

  • No free trial
  • No free trial

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1-50 employees51-500 employees
1-50 employees51-500 employees
Small BusinessMedium Business
Get pricing help
Get pricing help
Get pricing help

Software Demo

Demo

No software demo available

RAY has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

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  • Free 15-min call with a software advisor.

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

Compare Moz Local, Whitespark Local Rank Tracker and RAY on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $14.00 , Billed Yearly
        • $20.00 , Billed Yearly
        • Not Available

        Pricing Plans

        • Not Available
        • Small Business

          $25.00

          per month

          • $25 per Month billed Monthly

          • $20 per Month billed Yearly

          • $17 per Month billed Monthly

          Show more +

        • Specialist

          $50.00

          per month

          • $50 per Month billed Monthly

          • $42 per Month billed Yearly

          • $35 per Month billed Monthly

          Show more +

        • Agency

          $100.00

          per month

          • $100 per Month billed Monthly

          • $85 per Month billed Yearly

          • $60 per Month billed Monthly

          Show more +

        • Browse all pricing plans
        • Not Available

        Pricing Page

        Moz Local pricing
        Whitespark Local Rank Tracker pricing

        Pricing information not available

        Other Details

        Organization Types supported

        • Large Enterprises
        • Small Business
        • Medium Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Small Business
        • Medium Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Small Business
        • Medium Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Not Available
        • Not Available
        • Not Available
        Get help choosing
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        HIPAA

        ✗ No
        ✗ No

        GDPR

        ✓ Yes

        Data Encryption

        ✓ Yes

        Data Residency

        🇺🇸 US
        🌐 Global
        🇺🇸 US

        Moz Local vs Whitespark Local Rank Tracker User Reviews & Rating Comparison

        User Ratings

        4.3

        (based on 467 reviews)

        No reviews available for the product

        No reviews available for the product

        Rating Distribution

        0

        0

        0

        0

        0

        No reviews available for this product

        No reviews available for this product

        List of Customers

        Customers

        Zillow

        Zillow

        99designs

        99designs

        trivago

        trivago

        No Customers information available.

        No Customers information available.

        Media and Screenshots

        Screenshots

        Business Listing outlined

        3 Screenshots

        No screenshots available.

        No screenshots available.

        Videos

        video-0

        1 Videos

        video-0

        1 Videos

        No videos available.

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Moz Local or Whitespark Local Rank Tracker?
        Moz Local edges out the other on user ratings (4.3 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Moz Local and Whitespark Local Rank Tracker offer a free trial?
        Whitespark Local Rank Tracker offers a free trial. Moz Local does not.
        What is the starting price of Moz Local vs Whitespark Local Rank Tracker?
        Moz Local starts at $14.00 per month. Whitespark Local Rank Tracker starts at $20.00 per month.
        What are the top alternatives to Moz Local?
        Top alternatives to Moz Local include HustleSEO, Whitespark Local Rank Tracker, Local Ranking, GMBapi, Therr for Business.
        What are the top alternatives to Whitespark Local Rank Tracker?
        Top alternatives to Whitespark Local Rank Tracker include Local Ranking, GMBapi, Therr for Business, Insites, HustleSEO.

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