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Matomo vs Creabl vs SimilarWeb Pro Comparison

Last updated:

Matomo

4.2(88 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Matomo is Open Source Web Analytics Software (OSS) that can be installed on any own server. It allows user to easily get page views, unique visitors, referrers, search engine keywords, current browser versions, the best…

Creabl

Starting at $36 /Month

  • Large Enterprises
  • Medium Business

Creabl, an ingenious conversion rate optimization software, helps you understand user behavior on websites and track visitors engagement. Create efficient funnels to segment users and identify key opportunities for produ…

SimilarWeb Pro

3.5(220 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

The SimilarWeb Browser Extension gives access to all of the power of the SimilarWeb Analytics Platform. With this one-click add-on, user can: View traffic, rank & market share trends by market across the web or within a…

Matomo leads on user satisfaction with a 4.2-star rating across 88 reviews.

Matomo vs Creabl vs SimilarWeb Pro — at a glance

FeatureMatomoCreablSimilarWeb Pro
Rating4.2 / 53.5 / 5
Reviews88220
Starting priceContact for pricing$36 /MonthContact for pricing
Free trial No No No
Free version No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryWeb Analytics SoftwareWeb Analytics SoftwareWeb Analytics Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailable
Support modesOnlineBusiness Hours, Online24/7 (Live rep)
CertificationsGDPRGDPR
Data residencyUS

Key differences between Matomo and Creabl

  • Pricing: Creabl starts at $36 /Month. Matomo pricing is not publicly listed.
  • Deployment: Matomo supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Creabl supports SaaS/Web/Cloud.

Compare Matomo vs Creabl vs SimilarWeb Pro — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Web Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Matomo - Web Analytics Software
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Talk to an expert
Creabl - Web Analytics Software
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Talk to an expert

Biggest differences

Start here before you go deeper into features.

Matomo

Best for organizations needing full control over web analytics data privacy.

Choose if
  • You require self-hosted analytics to maintain complete data ownership and privacy.
  • Your team includes digital marketing managers or SEO specialists needing customizable reports.
  • You want a flexible, open-source platform with strong consent-based session tracking.
Consider alternatives if
  • You lack technical resources to manage and maintain self-hosted software.
  • You need extensive third-party integrations beyond Matomo's limited marketplace offerings.

Creabl

Best for medium businesses optimizing conversion with user behavior analytics.

Choose if
  • You need streamlined real-time collaboration for sales and marketing teams.
  • You want a simple, user-friendly tool requiring minimal training.
  • You seek robust data-driven insights to improve conversion rates.
Consider alternatives if
  • Your company has fewer than 50 employees needing simple analytics.
  • You require advanced customization or enterprise-grade analytics features.

SimilarWeb Pro

Best for

Large Enterprises, Medium Business, Small Business

Matomo: Best for organizations needing full control over web analytics data privacy. Creabl: Best for medium businesses optimizing conversion with user behavior analytics.

Description

Matomo is Open Source Web Analytics Software (OSS) that can be installed on any own server. It allows user to easily get page views, unique visitors, referrers, search engine keywords, ... Read More about Matomo

Creabl, an ingenious conversion rate optimization software, helps you understand user behavior on websites and track visitors engagement. Create efficient funnels to segment users and ... Read More about Creabl

The SimilarWeb Browser Extension gives access to all of the power of the SimilarWeb Analytics Platform. With this one-click add-on, user can: View traffic, rank & market share trends by ... Read More about SimilarWeb Pro

Entry Level Pricing

  • Not Available
  • Starts from $36 , Billed Yearly
  • Not Available

Free Trial Availability

  • No free trial
  • No free trial
  • No free trial

Spotsaas Score

What's this? ↗

9.5/10

8.2/10

8.2/10

User Ratings

Based on verified Spotsaas reviews

4.2

(88)

Best Company Size

50-500 employeesMedium Business
50 to 500 employeesMedium Business
50 to 1,000 employees.
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Matomo

  • Comprehensive Data Ownership: With Matomo, you gain full control over your data. Unlike other analytics platforms, it allows you to host the software on your own servers, ensuring that your sensitive information remains secure and private.
  • User-Friendly Interface: Managers and team members alike will appreciate Matomo’s intuitive dashboard. It simplifies complex data sets, allowing you to quickly access actionable insights without a steep learning curve.
  • Customizable Reporting: You can tailor reports to meet specific business needs. Whether you're tracking website performance or user engagement, Matomo offers flexible reporting options that help you focus on what matters most to your organization.

Creabl

  • Streamlined Collaboration: With Creabl, your team can seamlessly collaborate on projects in real-time, breaking down communication barriers and enhancing productivity. Managers will appreciate how easy it is to keep everyone on the same page.
  • Data-Driven Insights: Creabl empowers administrators by providing robust analytics and reporting tools. You'll gain valuable insights into team performance and project progress, allowing for informed decision-making that drives success.
  • User-Friendly Interface: Designed with the end-user in mind, Creabl features an intuitive interface that requires minimal training. Executives will find that onboarding new team members is a breeze, minimizing downtime and maximizing efficiency.

SimilarWeb Pro

  • Comprehensive Market Insights: With SimilarWeb Pro, you gain access to a wealth of data that reveals market trends and competitive benchmarks. This allows managers and executives to make informed strategic decisions based on real-time insights.
  • Traffic Analysis Made Simple: I find it incredibly beneficial how SimilarWeb Pro breaks down website traffic sources, helping administrators understand where their audience is coming from. This clarity enables targeted marketing efforts that drive engagement.
  • Competitive Intelligence at Your Fingertips: Executives can effortlessly analyze competitors’ online performance. By comparing key metrics, teams can identify strengths and weaknesses, ultimately positioning their company for success in a crowded marketplace.
Best fit

Best fit

Matomo

  • 50-500 employees.
  • Martech, SaaS, E-commerce, Digital Marketing, Consulting.
  • Digital Marketing Managers, Web Analysts, Product Managers, Data Analysts, SEO Specialists.

Creabl

  • 50 to 500 employees
  • Martech, Sales Automation, SaaS, and Consulting
  • Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators

SimilarWeb Pro

  • 50 to 1,000 employees.
  • Industries include Digital Marketing, E-commerce, SaaS, Market Research, Consulting, and Competitive Intelligence.
  • Typical users are Marketing Analysts, Business Development Managers, Product Managers, Digital Strategists, and Competitive Intelligence Analysts.
Watchouts

Reasons buyers look elsewhere

Matomo

  • Users may seek alternatives to Matomo for enhanced user interface experiences, as some may find its dashboard less intuitive compared to other analytics platforms that offer more visually appealing and user-friendly designs.
  • Organizations requiring advanced data visualization features might consider alternatives, as other tools may provide more sophisticated charting options and customizable reporting that better meet their specific analytical needs.
  • Cost considerations can drive users to explore different solutions, especially if they find that alternative platforms offer similar or superior features at a lower price point or with more flexible pricing models.

Creabl

  • Users may seek alternatives to Creabl if they require more specialized features tailored to specific industries, as some platforms offer enhanced customization options that better meet unique business needs.
  • Budget constraints can drive users to explore alternatives, especially if they find comparable solutions that provide similar functionality at a lower cost, ensuring better value for their investment.
  • Some users might be looking for a more user-friendly interface or improved customer support, prompting them to consider other platforms that prioritize ease of use and responsive assistance.

SimilarWeb Pro

  • Users may seek alternatives due to budget constraints, as SimilarWeb Pro can be expensive for small businesses or startups, prompting them to explore more cost-effective analytics solutions that still meet their needs.
  • Some users might find the user interface of SimilarWeb Pro complex or unintuitive, leading them to consider alternatives that offer a more user-friendly experience and easier navigation for less tech-savvy team members.
  • Limited customization options in SimilarWeb Pro could drive users to look for alternatives that provide more tailored reporting features, allowing businesses to focus on specific metrics relevant to their industry or objectives.

Software Demo

Demo

No software demo available

Creabl has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

Need a second opinion?

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Matomo, Creabl and SimilarWeb Pro Compare on Features?

Total Features

10 Features

9 Features

5 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Matomo, Creabl and SimilarWeb Pro on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • Not Available
        • $36 , Billed Yearly
        • Not Available

        Pricing Plans

        • Not Available
        • Free

          • 200 users

          • 1,000 sessions per month

          • 1 cohort

          Show more +

        • Pro

          • Includes features of Free plan, plus

          • 2,000 users

          • 10,000 sessions per month

          Show more +

        • Business

          • Includes features of Pro plan, plus

          • 5,000 users

          • 25,000 sessions per month

          Show more +

        • Browse all pricing plans
        • Not Available

        Pricing Page

        Matomo pricing
        Creabl pricing
        SimilarWeb Pro pricing

        Other Details

        Organization Types supported

        • Individuals
        • Freelancers
        • Large Enterprises
        • Medium Business
        • Small Business
        • Individuals
        • Freelancers
        • Large Enterprises
        • Medium Business
        • Small Business
        • Individuals
        • Freelancers
        • Large Enterprises
        • Medium Business
        • Small Business

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Not Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        HIPAA

        ✗ No
        ✗ No

        GDPR

        ✓ Yes
        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes

        Data Encryption

        ✓ Yes

        Data Residency

        🇺🇸 US

        Matomo vs Creabl User Reviews & Rating Comparison

        User Ratings

        No reviews available for the product

        Rating Distribution

        30

        2

        1

        0

        0

        3

        0

        0

        0

        0

        922

        282

        17

        5

        72

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Overall positive sentiment highlights Matomo's data ownership, privacy features, and user-friendly interface, tempered by concerns over complexity and limited integrations.

        What buyers like

        • Ease of use
        • Data privacy and ownership
        • Customizable reporting

        Common complaints

        • Complexity for new users
        • Limited marketplace integrations

        Buyer sentiment

        Overall positive sentiment highlights ease of use and collaborative features, though detailed user feedback is limited.

        What buyers like

        • Ease of use
        • Collaboration
        • Data-driven insights

        Common complaints

        • Pricing transparency
        • Lack of advanced customization

        Buyer sentiment

        Buyer sentiment is mixed to positive across 1298 reviews, with clear strengths and a few common watchouts.

        What buyers like

        • Comprehensive market research and competitor analysis tools.
        • User-friendly interface and easy implementation.
        • Valuable insights for website analytics and competitor performance.

        Common complaints

        • Learning curve for advanced features may be challenging for less tech-savvy users.
        • Abundance of features and data may lead to information overload.
        • Dashboard interface can be cumbersome when managing multiple tasks.

        Pros and Cons

        • Full ownership and control of tracking data with self-hosting

        • User-friendly interface with dashboards comparable to Google Analytics

        • Strong privacy focus with consent-based session tracking

        • Steep learning curve for newcomers due to feature richness and customization options

        • Limited Marketplace apps and connectors restricting advanced functionality

        • Streamlined real-time collaboration enhancing team productivity

        • Robust data-driven insights for informed decision-making

        • User-friendly interface requiring minimal training

        • Lack of publicly available pricing details

        • Limited information on advanced customization capabilities

        • Comprehensive market research and competitor analysis tools.

        • User-friendly interface and easy implementation.

        • Valuable insights for website analytics and competitor performance.

        • Learning curve for advanced features may be challenging for less tech-savvy users.

        • Abundance of features and data may lead to information overload.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Negative Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Media and Screenshots

        Screenshots

        Heatmaps screenshot

        8 Screenshots

        No screenshots available.

        Videos

        video-0

        3 Videos

        No videos available.

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Matomo or Creabl?
        Matomo edges out the other on user ratings (4.2 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Matomo and Creabl offer a free trial?
        Neither Matomo nor Creabl currently lists a free trial.
        What is the starting price of Matomo vs Creabl?
        Matomo starts at Contact for pricing. Creabl starts at $36 /Month.
        What are the top alternatives to Matomo?
        Top alternatives to Matomo include SimilarWeb Pro, Google Analytics, Mixpanel, Piwik PRO, umami.
        What are the top alternatives to Creabl?
        Top alternatives to Creabl include SimilarWeb Pro, Google Analytics, Matomo, CustomerEngagePro, Kindmetrics.

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