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MailChimp vs Gleam Comparison

Last updated:

MailChimp

3.9(27,427 reviews)

Starting at $4.23 /month

  • Freelancers / Consultants
  • Large Enterprises

MailChimp is a powerful marketing automation platform that helps thousands of businesses connect with their customers. From one-to-one email correspondence to mass email marketing, software is the easiest way for compani…

Gleam

4.7(168 reviews)

Starting at $79 /Month

  • Large Enterprises
  • Medium Business

Gamify is a gamification software that will motivate employees and customers to take the actions, and make it fun for them to do so. The software comes with many features, including leader boards, badges, levels, points,…

Gleam leads on user satisfaction with a 4.7-star rating across 168 reviews.

MailChimp vs Gleam — at a glance

FeatureMailChimpGleam
Rating3.9 / 54.7 / 5
Reviews27,427168
Starting price$4.23 /month$79 /Month
Free trial No No
Free version No No
Best forFreelancers / Consultants, Large Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small Business
CategoryEmail Marketing SoftwareGamification Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud
APIAvailable
Support modes24/7 (Live rep), Business Hours, OnlineOnline
CertificationsSOC 2, GDPRGDPR
Data residencyGlobalGlobal

Key differences between MailChimp and Gleam

  • Pricing: MailChimp starts at $4.23 /month, while Gleam starts at $79 /Month.
  • Target audience: MailChimp is built for Freelancers / Consultants and Large Enterprises, while Gleam targets Large Enterprises and Medium Business.
  • User satisfaction: Gleam scores higher with a 4.7-star average.
  • Deployment: MailChimp supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Gleam supports SaaS/Web/Cloud.

MailChimp vs Gleam — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Email Marketing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

MailChimp
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Gleam - Gamification Software
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Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

MailChimp

Best for small to mid-sized teams needing easy, automated email marketing.

Choose if
  • You want a user-friendly platform accessible to non-technical marketers.
  • You need robust automation for personalized email sequences and customer journeys.
  • You prioritize strong inbox deliverability and compliance features.
Consider alternatives if
  • Your organization requires advanced BI-level analytics and deep reporting.
  • You depend heavily on extensive native third-party app integrations.

Gleam

Best for running engaging gaming promotions and customer giveaways with strong platform integrations.

Choose if
  • You need robust integrations with gaming platforms like Discord and Steam.
  • Your team requires responsive and efficient customer support for quick issue resolution.
  • You want a feature-rich platform tailored for marketing agencies and customer engagement campaigns.
Consider alternatives if
  • Your organization has strict data privacy requirements due to aggressive data collection practices.
  • You need a simple, beginner-friendly gamification tool with minimal setup complexity.

MailChimp: Best for small to mid-sized teams needing easy, automated email marketing. Gleam: Best for running engaging gaming promotions and customer giveaways with strong platform integrations.

Description

MailChimp is a powerful marketing automation platform that helps thousands of businesses connect with their customers. From one-to-one email correspondence to mass email marketing, software ... Read More about MailChimp

Gamify is a gamification software that will motivate employees and customers to take the actions, and make it fun for them to do so. The software comes with many features, including leader ... Read More about Gleam

Entry Level Pricing

  • Starts from $4.23 , monthly
  • Starts from $79 , Billed Yearly

Free Trial Availability

  • No free trial
  • No free trial

Spotsaas Score

What's this? ↗

9.5/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1-50 employees51-500 employees
Small BusinessMedium Business
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

MailChimp

  • User-Friendly Interface: MailChimp’s intuitive design makes it easy for teams of all skill levels to create stunning email campaigns. You’ll find that even those without a marketing background can navigate the platform with confidence.
  • Automation Capabilities: With robust automation features, you can set up personalized email sequences based on user behavior. This means your audience receives timely and relevant messages, enhancing engagement and conversion rates.
  • Comprehensive Analytics: MailChimp provides detailed reporting tools that allow you to track open rates, click-through rates, and overall campaign performance. By leveraging these insights, you can make data-driven decisions to refine your marketing strategy.

Gleam

No key benefits available yet.

Best fit

Best fit

MailChimp

  • 1-500 employees
  • Marketing, E-commerce, Nonprofit, SaaS, Retail
  • Marketing Managers, E-commerce Specialists, Nonprofit Fundraising Coordinators, Digital Marketing Strategists, Content Creators

Gleam

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

MailChimp

  • Users may find MailChimp's pricing model limiting, especially for small businesses or startups with tight budgets. Alternatives often offer more flexible pricing structures that better suit varying business sizes and needs.
  • Some users may require more advanced automation features or a more intuitive user interface, prompting them to explore options that provide enhanced functionality and ease of use for their marketing campaigns.
  • Businesses looking for improved integration with other tools and platforms might seek alternatives that offer better compatibility with their existing software ecosystem, ensuring a smoother workflow and data management.

Gleam

No alternatives guidance available yet.

Software Demo

Demo

No software demo available

Gleam has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

Need a second opinion?

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

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  • Understand the tradeoffs before you talk to vendors
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Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

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How do MailChimp and Gleam Compare on Features?

Total Features

27 Features

9 Features

Unique Features

No unique features

No unique features

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Compare MailChimp and Gleam on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $4.23 , monthly
      • $79 , Billed Yearly

      Pricing Plans

      • Premium

        $126.38

        /month

        • Unlimited audiences

        • Multivariate testing

        • Advanced segmentation & behavior scoring

        Show more +

      • Standard Plan

        $6.32

        /month

        • Behavior-based automations

        • Custom audience insights

        • Retargeting ads

        Show more +

      • Essentials

        $4.23

        /month

        • Up to 3 audiences

        • Remove Mailchimp branding

        • A/B testing

        Show more +

      • Browse all pricing plans
      • Pro Plan

        • Pro Competitions

        • Pro Rewards

        • Repeat Action Limit of 5

        Show more +

      • Business Plan

        • Business Competitions

        • Business Rewards

        • Repeat Action Limit of 20

        Show more +

      • Premium Plan

        • Premium Competitions

        • Premium Rewards

        • Repeat Action Limit of 15

        Show more +

      Pricing Page

      MailChimp pricing
      Gleam pricing

      Other Details

      Organization Types supported

      • Large Enterprises
      • Medium Business
      • Small Business
      • Freelancers
      • Individuals
      • Large Enterprises
      • Medium Business
      • Small Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Not Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes
      ✓ Yes

      Single Sign-On (SSO)

      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes

      Data Encryption

      ✓ Yes

      Audit Logs

      ✓ Yes

      Data Residency

      🌐 Global
      🌐 Global

      MailChimp User Reviews & Rating Comparison

      User Ratings

      3.9

      (based on 27427 reviews)

      Rating Distribution

      0

      0

      0

      0

      0

      158

      6

      0

      1

      10

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Overall positive sentiment highlights ease of use and automation, tempered by critiques of analytics depth and interface modernity.

      What buyers like

      • Ease of use
      • Automation capabilities
      • Deliverability and compliance

      Common complaints

      • Limited analytics depth
      • Dated interface design

      Buyer sentiment

      Overall positive sentiment highlights excellent customer support and feature richness, tempered by privacy concerns and complexity for new users.

      What buyers like

      • Customer support responsiveness
      • Ease of running competitions
      • Gaming platform integrations

      Common complaints

      • Data privacy concerns
      • Complexity for new users

      Pros and Cons

      • User-friendly interface accessible to non-technical users

      • Robust automation features enabling personalized email sequences

      • Strong inbox deliverability and list compliance capabilities

      • Analytics lack depth compared to standalone reporting tools

      • Some interface elements feel dated and less intuitive

      • Efficient and responsive email support for quick issue resolution

      • User-friendly platform with excellent customer service

      • Wide range of features tailored for the gaming industry including Discord and Steam integration

      • Aggressive collection of user data raising privacy concerns

      • Limited free features forcing reliance on paid plans

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Media and Screenshots

      Screenshots

      App Engagement

      3 Screenshots

      Gleam screenshot

      4 Screenshots

      Videos

      video-0

      4 Videos

      No videos available.

      Top Alternatives to MailChimp and Gleam in 2026

      Alternatives

      Expand your shortlist

      Add another option to compare side by side

      Search by product name to compare pricing, fit, and buyer feedback in one view.

      Compare similar software options

      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, MailChimp or Gleam?
      Gleam edges out the other on user ratings (4.7 vs 3.9). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do MailChimp and Gleam offer a free trial?
      Neither MailChimp nor Gleam currently lists a free trial.
      What is the starting price of MailChimp vs Gleam?
      MailChimp starts at $4.23 /month. Gleam starts at $79 /Month.
      What are the top alternatives to MailChimp?
      Top alternatives to MailChimp include Campaigner, Moosend, SMTP, Zoho Campaigns, SendPulse.
      What are the top alternatives to Gleam?
      Top alternatives to Gleam include Arcade, nGAGEMENT, Klujo, Gamifier, LeadFamly.

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