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Google My Business vs RAY vs GMBapi Comparison

Last updated:

Google My Business

4.6(236 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Small Business

Google My Business is the ultimate solution for establishing your presence online with a Google Business Profile. By getting listed on Google, you can showcase your business to potential customers who are searching on bo…

RAY

Starting at Contact for pricing

  • Large Enterprises
  • Small Business

Introducing RAY, the ultimate solution to boosting reviews for your business locations. With the tagline "Generate more reviews for your locations," RAY empowers businesses to take control of their online reputation and…

GMBapi

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Small Business

Discover GMBapi, the ultimate solution for Multi-Location Local SEO success. This cutting-edge software is set to transform the landscape of local marketing by elevating how businesses engage with the Google My Business…

Google My Business leads on user satisfaction with a 4.6-star rating across 236 reviews.

Google My Business vs RAY vs GMBapi — at a glance

FeatureGoogle My BusinessRAYGMBapi
Rating4.6 / 5
Reviews236
Starting priceContact for pricingContact for pricingContact for pricing
Free trial No No Yes
Free version No No No
Best forLarge Enterprises, Small Business, Medium BusinessLarge Enterprises, Small Business, Medium BusinessLarge Enterprises, Small Business, Medium Business
CategoryLocal SEO SoftwareLocal SEO SoftwareLocal SEO Software
PlatformsBrowser Based (Cloud)Browser Based (Cloud)Browser Based (Cloud)
APIAvailable
Support modesOnlineOnlineOnline
CertificationsSOC 2, GDPR, ISO 27001
Data residencyGlobalUSUS

Key differences between Google My Business and RAY

  • Deployment: Google My Business supports Browser Based (Cloud); RAY supports Browser Based (Cloud).

Compare Google My Business vs RAY vs GMBapi — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Local SEO Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Google My Business
Talk to an expert
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RAY
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Talk to an expert
GMBapi
Talk to an expert
Talk to an expert

Free PDF comparison

Download this Google My Business vs RAY vs GMBapi comparison

Get the full side-by-side as a PDF — these picks plus the top Local SEO Software tools, with verified ratings, pricing and features.

  • Side-by-side on pricing, features & ratings
  • Plus the category top 10, scored & ranked
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Biggest differences

Start here before you go deeper into features.

Google My Business

Best free tool for managing local business presence on Google Search and Maps.

Choose if
  • You run a local retail, restaurant, or service business with a physical location.
  • You want a simple, no-cost way to create and manage your Google Business Profile.
  • You need direct visibility on Google Search and Maps without complex setup.
Consider alternatives if
  • Your business lacks a physical location to list on Google Maps.
  • You require advanced local SEO analytics, customization, or multi-location management.

RAY

Best for businesses seeking to boost local reviews and improve search rankings.

Choose if
  • You operate multiple physical locations needing consistent customer reviews
  • Your goal is to enhance local SEO through improved star ratings
  • You want a streamlined tool focused specifically on reputation management
Consider alternatives if
  • Your business lacks physical locations or local search focus
  • You require transparent pricing and detailed analytics upfront

GMBapi

Best for multi-location businesses optimizing local SEO via Google My Business API.

Choose if
  • You manage SEO for multiple physical locations needing centralized control.
  • Your team requires tools to improve local search rankings and reputation.
  • You operate a franchise or retail chain focused on local digital presence.
Consider alternatives if
  • Your business has a single location or lacks focus on local SEO.
  • You need transparent pricing and extensive user feedback before committing.

Google My Business: Best free tool for managing local business presence on Google Search and Maps. RAY: Best for businesses seeking to boost local reviews and improve search rankings.

Description

Google My Business is the ultimate solution for establishing your presence online with a Google Business Profile. By getting listed on Google, you can showcase your business to potential ... Read More about Google My Business

Introducing RAY, the ultimate solution to boosting reviews for your business locations. With the tagline "Generate more reviews for your locations," RAY empowers businesses to take control ... Read More about RAY

Discover GMBapi, the ultimate solution for Multi-Location Local SEO success. This cutting-edge software is set to transform the landscape of local marketing by elevating how businesses ... Read More about GMBapi

Free Trial Availability

  • No free trial
  • No free trial
  • Free Trial available

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1-50 employees51-500 employees
Small BusinessMedium Business
51-500 employees500+ employees
Get pricing help
Get pricing help
Get pricing help

Software Demo

Demo

No software demo available

RAY has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

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  • Independent advice — matched to your business
  • Understand the tradeoffs before you talk to vendors
  • Free 15-min call with a software advisor.

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

Compare Google My Business, RAY and GMBapi on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Pricing Plans

        • Not Available
        • Not Available
        • Not Available

        Pricing Page

        Pricing information not available

        Pricing information not available

        GMBapi pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Small Business
        • Medium Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Small Business
        • Medium Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Small Business
        • Medium Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Not Available
        • Not Available
        • Available
        Get help choosing
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes

        HIPAA

        ✗ No
        ✗ No

        GDPR

        ✓ Yes

        ISO 27001

        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Data Encryption

        ✓ Yes

        Data Residency

        🌐 Global
        🇺🇸 US
        🇺🇸 US

        Google My Business vs RAY User Reviews & Rating Comparison

        User Ratings

        4.6

        (based on 236 reviews)

        No reviews available for the product

        No reviews available for the product

        Rating Distribution

        0

        0

        0

        0

        0

        No reviews available for this product

        1

        0

        0

        0

        0

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Media and Screenshots

        Screenshots

        Overview

        1 Screenshots

        No screenshots available.

        No screenshots available.

        Videos

        video-0

        2 Videos

        No videos available.

        video-0

        1 Videos

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Google My Business or RAY?
        Google My Business edges out the other on user ratings (4.6 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Google My Business and RAY offer a free trial?
        Neither Google My Business nor RAY currently lists a free trial.
        What is the starting price of Google My Business vs RAY?
        Google My Business starts at Contact for pricing. RAY starts at Contact for pricing.
        What are the top alternatives to Google My Business?
        Top alternatives to Google My Business include Localiza.me, RocketData, Uberall, Whitespark Local Rank Tracker, Local Ranking.
        What are the top alternatives to RAY?
        Top alternatives to RAY include RocketData, Uberall, Localiza.me, Google My Business, Whitespark Local Rank Tracker.

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