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Google My Business vs Moz Local vs GMBapi Comparison

Last updated:

Google My Business

4.6(236 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Small Business

Google My Business is the ultimate solution for establishing your presence online with a Google Business Profile. By getting listed on Google, you can showcase your business to potential customers who are searching on bo…

Moz Local

4.3(467 reviews)

Starting at $14.00 per month

  • Small Business
  • Medium Business

Unleash the power of Moz Local to expand your customer base effortlessly. With Moz Local at your fingertips, you have the ultimate tool for enhancing your online presence and attracting more potential customers. This inn…

GMBapi

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Small Business

Discover GMBapi, the ultimate solution for Multi-Location Local SEO success. This cutting-edge software is set to transform the landscape of local marketing by elevating how businesses engage with the Google My Business…

Google My Business leads on user satisfaction with a 4.6-star rating across 236 reviews.

Google My Business vs Moz Local vs GMBapi — at a glance

FeatureGoogle My BusinessMoz LocalGMBapi
Rating4.6 / 54.3 / 5
Reviews236467
Starting priceContact for pricing$14.00 per monthContact for pricing
Free trial No No Yes
Free version No No No
Best forLarge Enterprises, Small Business, Medium BusinessSmall Business, Medium Business, Mid-MarketLarge Enterprises, Small Business, Medium Business
CategoryLocal SEO SoftwareLocal SEO SoftwareLocal SEO Software
PlatformsBrowser Based (Cloud)Browser Based (Cloud)
APIAvailable
Support modesOnlineOnline
CertificationsSOC 2, GDPR, ISO 27001GDPR
Data residencyGlobalUSUS

Key differences between Google My Business and Moz Local

  • Pricing: Moz Local starts at $14.00 per month. Google My Business pricing is not publicly listed.
  • Target audience: Google My Business is built for Large Enterprises and Small Business, while Moz Local targets Small Business and Medium Business.
  • User satisfaction: Google My Business scores higher with a 4.6-star average.

Compare Google My Business vs Moz Local vs GMBapi — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Local SEO Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Google My Business
Talk to an expert
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Moz Local
Talk to an expert
Talk to an expert
GMBapi
Talk to an expert
Talk to an expert

Free PDF comparison

Download this Google My Business vs Moz Local vs GMBapi comparison

Get the full side-by-side as a PDF — these picks plus the top Local SEO Software tools, with verified ratings, pricing and features.

  • Side-by-side on pricing, features & ratings
  • Plus the category top 10, scored & ranked
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Biggest differences

Start here before you go deeper into features.

Google My Business

Best free tool for managing local business presence on Google Search and Maps.

Choose if
  • You run a local retail, restaurant, or service business with a physical location.
  • You want a simple, no-cost way to create and manage your Google Business Profile.
  • You need direct visibility on Google Search and Maps without complex setup.
Consider alternatives if
  • Your business lacks a physical location to list on Google Maps.
  • You require advanced local SEO analytics, customization, or multi-location management.

Moz Local

Best for local businesses needing effortless, real-time listing management.

Choose if
  • You manage multiple client locations and need consistent, automated listing updates.
  • You want to improve local search visibility with minimal setup and complexity.
  • You operate a small to mid-sized business or franchise requiring synchronized location data.
Consider alternatives if
  • You require advanced SEO features beyond local listing management.
  • You are a large enterprise with complex, multi-national SEO needs.

GMBapi

Best for multi-location businesses optimizing local SEO via Google My Business API.

Choose if
  • You manage SEO for multiple physical locations needing centralized control.
  • Your team requires tools to improve local search rankings and reputation.
  • You operate a franchise or retail chain focused on local digital presence.
Consider alternatives if
  • Your business has a single location or lacks focus on local SEO.
  • You need transparent pricing and extensive user feedback before committing.

Google My Business: Best free tool for managing local business presence on Google Search and Maps. Moz Local: Best for local businesses needing effortless, real-time listing management.

Description

Google My Business is the ultimate solution for establishing your presence online with a Google Business Profile. By getting listed on Google, you can showcase your business to potential ... Read More about Google My Business

Unleash the power of Moz Local to expand your customer base effortlessly. With Moz Local at your fingertips, you have the ultimate tool for enhancing your online presence and attracting ... Read More about Moz Local

Discover GMBapi, the ultimate solution for Multi-Location Local SEO success. This cutting-edge software is set to transform the landscape of local marketing by elevating how businesses ... Read More about GMBapi

Entry Level Pricing

  • Not Available
  • Starts from $14.00 , Billed Yearly
  • Not Available

Free Trial Availability

  • No free trial
  • No free trial
  • Free Trial available

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1-50 employees51-500 employees
1-50 employees51-500 employees
51-500 employees500+ employees
Get pricing help
Get pricing help
Get pricing help

Software Demo

Demo

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Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

Compare Google My Business, Moz Local and GMBapi on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • Not Available
        • $14.00 , Billed Yearly
        • Not Available

        Pricing Plans

        • Not Available
        • Not Available
        • Not Available

        Pricing Page

        Pricing information not available

        Moz Local pricing
        GMBapi pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Small Business
        • Medium Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Small Business
        • Medium Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Small Business
        • Medium Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Not Available
        • Not Available
        • Available
        Get help choosing
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes

        HIPAA

        ✗ No
        ✗ No
        ✗ No

        GDPR

        ✓ Yes
        ✓ Yes

        ISO 27001

        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Data Encryption

        ✓ Yes
        ✓ Yes

        Data Residency

        🌐 Global
        🇺🇸 US
        🇺🇸 US

        Google My Business vs Moz Local User Reviews & Rating Comparison

        User Ratings

        4.6

        (based on 236 reviews)

        4.3

        (based on 467 reviews)

        No reviews available for the product

        Rating Distribution

        0

        0

        0

        0

        0

        0

        0

        0

        0

        0

        1

        0

        0

        0

        0

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        List of Customers

        Customers

        No Customers information available.

        Zillow

        Zillow

        99designs

        99designs

        trivago

        trivago

        No Customers information available.

        Media and Screenshots

        Screenshots

        Overview

        1 Screenshots

        Business Listing outlined

        3 Screenshots

        No screenshots available.

        Videos

        video-0

        2 Videos

        video-0

        1 Videos

        video-0

        1 Videos

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Google My Business or Moz Local?
        Google My Business edges out the other on user ratings (4.6 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Google My Business and Moz Local offer a free trial?
        Neither Google My Business nor Moz Local currently lists a free trial.
        What is the starting price of Google My Business vs Moz Local?
        Google My Business starts at Contact for pricing. Moz Local starts at $14.00 per month.
        What are the top alternatives to Google My Business?
        Top alternatives to Google My Business include Localiza.me, RocketData, Uberall, Whitespark Local Rank Tracker, Local Ranking.
        What are the top alternatives to Moz Local?
        Top alternatives to Moz Local include HustleSEO, Whitespark Local Rank Tracker, Local Ranking, GMBapi, Therr for Business.

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