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Fivestars vs Xoxoday Plum vs Open Loyalty Comparison

Last updated:

Fivestars

4.7(25,146 reviews)

Starting at Contact for pricing

  • Medium Business
  • Small Business

Fivestars loyalty software is a perfect solution on the market that is pure functionality. Intelligent features like challenge based marketing, pooled cash rewards, ubiquitous electronic VC offers, completely self-servic…

Xoxoday Plum

4.4(37 reviews)

Starting at $5,000 /Year

  • Free Trial
  • Large Enterprises
  • Medium Business

Xoxoday's loyalty management software helps businesses increase customer engagement, retention, and profitability. The software is simple to install, easy to customize, scalable to fit any business, affordable, and beaut…

Open Loyalty

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Open is a loyalty management system built for the cloud. It's simple, easy to use, and completely customizable. And it doesn't require any IT. It has taken the complexity out of building custom loyalty programs. It's pow…

Fivestars leads on user satisfaction with a 4.7-star rating across 25,146 reviews.

Fivestars vs Xoxoday Plum vs Open Loyalty — at a glance

FeatureFivestarsXoxoday PlumOpen Loyalty
Rating4.7 / 54.4 / 5
Reviews25,14637
Starting priceContact for pricing$5,000 /YearContact for pricing
Free trial No Yes Yes
Free version No No No
Best forMedium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryLoyalty Management SoftwareLoyalty Management SoftwareLoyalty Management Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailable
Support modesBusiness Hours, Online24/7 (Live rep), Business Hours, OnlineOnline
CertificationsGDPRGDPR
Data residencyUSGlobalGlobal

Key differences between Fivestars and Xoxoday Plum

  • Pricing: Xoxoday Plum starts at $5,000 /Year. Fivestars pricing is not publicly listed.
  • Free trial: Xoxoday Plum offers a free trial; Fivestars does not.
  • Target audience: Fivestars is built for Medium Business and Small Business, while Xoxoday Plum targets Large Enterprises and Medium Business.
  • User satisfaction: Fivestars scores higher with a 4.7-star average.
  • Deployment: Fivestars supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Xoxoday Plum supports SaaS/Web/Cloud.

Compare Fivestars vs Xoxoday Plum vs Open Loyalty — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Loyalty Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Fivestars - Loyalty Management Software
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Xoxoday Plum - Loyalty Management Software
Talk to an expert
Talk to an expert
Open Loyalty - Loyalty Management Software
Talk to an expert
Talk to an expert

Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

Fivestars

Best for small to mid-sized businesses seeking customizable loyalty marketing tools.

Choose if
  • You run a retail, restaurant, or local service business with up to 500 employees.
  • You want challenge-based marketing and pooled cash rewards to engage customers.
  • You value self-service free customer support and SEO-optimized landing pages.
Consider alternatives if
  • You are a large enterprise needing complex, enterprise-grade loyalty program features.
  • You require extensive integrations with legacy systems or need transparent pricing upfront.

Xoxoday Plum

Best for small to medium retail and hospitality businesses needing simple loyalty solutions.

Choose if
  • You want easy installation and straightforward customization without technical complexity.
  • Your business relies on major POS systems and needs seamless out-of-the-box integration.
  • You need an affordable, scalable loyalty platform with a clean, user-friendly interface.
Consider alternatives if
  • Your loyalty program requires advanced, highly specialized customization features.
  • You need integrations beyond POS systems or detailed pricing transparency upfront.

Open Loyalty

Best for

Large Enterprises, Medium Business, Small Business

Fivestars: Best for small to mid-sized businesses seeking customizable loyalty marketing tools. Xoxoday Plum: Best for small to medium retail and hospitality businesses needing simple loyalty solutions.

Description

Fivestars loyalty software is a perfect solution on the market that is pure functionality. Intelligent features like challenge based marketing, pooled cash rewards, ubiquitous electronic VC ... Read More about Fivestars

Xoxoday's loyalty management software helps businesses increase customer engagement, retention, and profitability. The software is simple to install, easy to customize, scalable to fit any ... Read More about Xoxoday Plum

Open is a loyalty management system built for the cloud. It's simple, easy to use, and completely customizable. And it doesn't require any IT. It has taken the complexity out of building ... Read More about Open Loyalty

Entry Level Pricing

  • Not Available
  • Starts from $5,000
  • Not Available

Free Trial Availability

  • No free trial
  • Free Trial available

User Ratings

Based on verified Spotsaas reviews

4.4

(37)

Best Company Size

1-50 employees51-500 employees
Small BusinessMedium Business
Get pricing help
Get pricing help
Get pricing help

Software Demo

Demo

No software demo available

Open Loyalty has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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Step 1 of 4

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Compare Fivestars, Xoxoday Plum and Open Loyalty on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • Not Available
        • $5,000
        • Not Available

        Pricing Plans

        • Not Available
        • Not Available
        • Not Available

        Pricing Page

        Fivestars pricing
        Xoxoday Plum pricing

        Pricing information not available

        Other Details

        Organization Types supported

        • Small Business
        • Medium Business
        • Large Enterprises
        • Individuals
        • Freelancers
        • Small Business
        • Medium Business
        • Large Enterprises
        • Individuals
        • Freelancers
        • Small Business
        • Medium Business
        • Large Enterprises
        • Individuals
        • Freelancers

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Mac
        • Installed - Windows
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Mac
        • Installed - Windows
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Mac
        • Installed - Windows
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Not Available
        • Available
        • Available
        Get help choosing
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        HIPAA

        ✗ No
        ✗ No
        ✗ No

        GDPR

        ✓ Yes
        ✓ Yes

        Data Residency

        🇺🇸 US
        🌐 Global
        🌐 Global

        Fivestars vs Xoxoday Plum User Reviews & Rating Comparison

        User Ratings

        No reviews available for the product

        Rating Distribution

        2387

        171

        32

        17

        14

        20

        4

        0

        0

        0

        No reviews available for this product

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Overall, buyers express strong satisfaction with Fivestars' customizable features and customer support.

        What buyers like

        • Customizability
        • Customer support
        • Marketing features

        Common complaints

        • Pricing transparency
        • Integration limitations

        Buyer sentiment

        Users generally appreciate the ease of installation, POS integration, and scalability, though some desire more advanced features and clearer pricing.

        What buyers like

        • Ease of installation
        • POS system compatibility
        • Scalability

        Common complaints

        • Pricing transparency
        • Feature depth

        What buyers like

        • Cloud-based system
        • Customizable loyalty programs
        • User-friendly interface

        Common complaints

        • Limited advanced features
        • May require training
        • Not ideal for large enterprises

        Pros and Cons

        • Challenge based marketing features

        • Pooled cash rewards system

        • Self-service free customer support

        • Pricing is quotation based and not publicly available

        • Limited information on advanced integrations

        • Easy installation and customization

        • Supports all major POS systems out of the box

        • Scalable and affordable for various business sizes

        • Limited detailed pricing information

        • Lack of advanced loyalty program customization

        • Highly customizable without IT needs

        • User-friendly for marketers

        • Effective for managing multiple brands

        • May lack depth in reporting features

        • Not suitable for very large enterprises

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        List of Customers

        Customers

        No Customers information available.

        Infosys

        Infosys

        Akzo Nobel

        Akzo Nobel

        Kolhar

        Kolhar

        Aldo

        Aldo

        Acb

        Acb

        Warba bank

        Warba bank

        Media and Screenshots

        Videos

        video-0

        1 Videos

        video-0

        2 Videos

        No videos available.

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Fivestars or Xoxoday Plum?
        Fivestars edges out the other on user ratings (4.7 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Fivestars and Xoxoday Plum offer a free trial?
        Xoxoday Plum offers a free trial. Fivestars does not.
        What is the starting price of Fivestars vs Xoxoday Plum?
        Fivestars starts at Contact for pricing. Xoxoday Plum starts at $5,000 /Year.
        What are the top alternatives to Fivestars?
        Top alternatives to Fivestars include Open Loyalty, Incentivesmart, S Loyalty, bLoyal, Bluestar Loyalty.
        What are the top alternatives to Xoxoday Plum?
        Top alternatives to Xoxoday Plum include Annex Cloud, LoyaltyXpert, Open Loyalty, Incentivesmart, S Loyalty.

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