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Fivestars vs Belly vs Open Loyalty Comparison

Last updated:

Fivestars

4.7(25,146 reviews)

Starting at Contact for pricing

  • Medium Business
  • Small Business

Fivestars loyalty software is a perfect solution on the market that is pure functionality. Intelligent features like challenge based marketing, pooled cash rewards, ubiquitous electronic VC offers, completely self-servic…

Belly

3.7(12 reviews)

Starting at $129 /Month

  • Large Enterprises
  • Medium Business

The Belly loyalty platform is a SaaS-based, self-service program that enables businesses to reward their customers. Belly makes it easy for businesses to turn customers into repeat customers with a loyalty program that d…

Open Loyalty

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Open is a loyalty management system built for the cloud. It's simple, easy to use, and completely customizable. And it doesn't require any IT. It has taken the complexity out of building custom loyalty programs. It's pow…

Fivestars leads on user satisfaction with a 4.7-star rating across 25,146 reviews.

Fivestars vs Belly vs Open Loyalty — at a glance

FeatureFivestarsBellyOpen Loyalty
Rating4.7 / 53.7 / 5
Reviews25,14612
Starting priceContact for pricing$129 /MonthContact for pricing
Free trial No No Yes
Free version No No No
Best forMedium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryLoyalty Management SoftwareLoyalty Management SoftwareLoyalty Management Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud
APIAvailableAvailable
Support modesBusiness Hours, Online24/7 (Live rep), Business Hours, OnlineOnline
CertificationsGDPR
Data residencyUSUSGlobal

Key differences between Fivestars and Belly

  • Pricing: Belly starts at $129 /Month. Fivestars pricing is not publicly listed.
  • Target audience: Fivestars is built for Medium Business and Small Business, while Belly targets Large Enterprises and Medium Business.
  • User satisfaction: Fivestars scores higher with a 4.7-star average.
  • Deployment: Fivestars supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Belly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Fivestars vs Belly vs Open Loyalty — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Loyalty Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Fivestars - Loyalty Management Software
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Belly - Loyalty Management Software
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Open Loyalty - Loyalty Management Software
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Talk to an expert

Biggest differences

Start here before you go deeper into features.

Fivestars

Best for small to mid-sized businesses seeking customizable loyalty marketing tools.

Choose if
  • You run a retail, restaurant, or local service business with up to 500 employees.
  • You want challenge-based marketing and pooled cash rewards to engage customers.
  • You value self-service free customer support and SEO-optimized landing pages.
Consider alternatives if
  • You are a large enterprise needing complex, enterprise-grade loyalty program features.
  • You require extensive integrations with legacy systems or need transparent pricing upfront.

Belly

Best for

Large Enterprises, Medium Business, Small Business

Open Loyalty

Best for

Large Enterprises, Medium Business, Small Business

Fivestars typically suits Medium Business and Small Business. Belly tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Fivestars loyalty software is a perfect solution on the market that is pure functionality. Intelligent features like challenge based marketing, pooled cash rewards, ubiquitous electronic VC ... Read More about Fivestars

The Belly loyalty platform is a SaaS-based, self-service program that enables businesses to reward their customers. Belly makes it easy for businesses to turn customers into repeat ... Read More about Belly

Open is a loyalty management system built for the cloud. It's simple, easy to use, and completely customizable. And it doesn't require any IT. It has taken the complexity out of building ... Read More about Open Loyalty

Entry Level Pricing

  • Not Available
  • Starts from $129
  • Not Available

Free Trial Availability

  • No free trial
  • No free trial
  • Free Trial available

User Ratings

Based on verified Spotsaas reviews

3.7

(12)

Best Company Size

1-50 employees51-500 employees
Get pricing help
Get pricing help
Get pricing help

Software Demo

Demo

No software demo available

Belly has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

No software demo available

Open Loyalty has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

Need a second opinion?

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

Compare Fivestars, Belly and Open Loyalty on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • Not Available
        • $129
        • Not Available

        Pricing Plans

        • Not Available
        • Not Available
        • Not Available

        Pricing Page

        Fivestars pricing
        Belly pricing

        Pricing information not available

        Other Details

        Organization Types supported

        • Small Business
        • Medium Business
        • Large Enterprises
        • Individuals
        • Freelancers
        • Small Business
        • Medium Business
        • Large Enterprises
        • Individuals
        • Freelancers
        • Small Business
        • Medium Business
        • Large Enterprises
        • Individuals
        • Freelancers

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Mac
        • Installed - Windows
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Mac
        • Installed - Windows
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Mac
        • Installed - Windows
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Not Available
        • Available
        • Available
        Get help choosing
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        HIPAA

        ✗ No
        ✗ No
        ✗ No

        GDPR

        ✓ Yes

        Data Residency

        🇺🇸 US
        🇺🇸 US
        🌐 Global

        Fivestars vs Belly User Reviews & Rating Comparison

        User Ratings

        No reviews available for the product

        Rating Distribution

        2387

        171

        32

        17

        14

        3

        5

        4

        0

        0

        No reviews available for this product

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Overall, buyers express strong satisfaction with Fivestars' customizable features and customer support.

        What buyers like

        • Customizability
        • Customer support
        • Marketing features

        Common complaints

        • Pricing transparency
        • Integration limitations

        Buyer sentiment

        Buyer sentiment is mixed to positive across 12 reviews, with clear strengths and a few common watchouts.

        What buyers like

        • Direct POS integration
        • Automated reward generation
        • Customer choice for rewards

        Common complaints

        • Complex setup process
        • Limited reporting features
        • May not integrate with all systems

        What buyers like

        • Cloud-based system
        • Customizable loyalty programs
        • User-friendly interface

        Common complaints

        • Limited advanced features
        • May require training
        • Not ideal for large enterprises

        Pros and Cons

        • Challenge based marketing features

        • Pooled cash rewards system

        • Self-service free customer support

        • Pricing is quotation based and not publicly available

        • Limited information on advanced integrations

        • Direct POS integration streamlines loyalty processes.

        • Automated reward generation enhances customer satisfaction.

        • Real-time tracking provides valuable insights.

        • Setup can be complex and time-consuming.

        • Reporting features may not meet all needs.

        • Highly customizable without IT needs

        • User-friendly for marketers

        • Effective for managing multiple brands

        • May lack depth in reporting features

        • Not suitable for very large enterprises

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        List of Customers

        Customers

        No Customers information available.

        No Customers information available.

        Aldo

        Aldo

        Acb

        Acb

        Warba bank

        Warba bank

        Media and Screenshots

        Videos

        video-0

        1 Videos

        No videos available.

        No videos available.

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Fivestars or Belly?
        Fivestars edges out the other on user ratings (4.7 vs 3.7). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Fivestars and Belly offer a free trial?
        Neither Fivestars nor Belly currently lists a free trial.
        What is the starting price of Fivestars vs Belly?
        Fivestars starts at Contact for pricing. Belly starts at $129 /Month.
        What are the top alternatives to Fivestars?
        Top alternatives to Fivestars include Open Loyalty, Incentivesmart, S Loyalty, bLoyal, Bluestar Loyalty.
        What are the top alternatives to Belly?
        Top alternatives to Belly include Loopy Loyalty, LoyaltyXpert, Open Loyalty, S Loyalty, Bluestar Loyalty.

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