Amazon Rekognition vs Azure Custom Vision Service Comparison
Amazon Rekognition
Starting at $0.10
- Large Enterprises
- Medium Business
Amazon Rekognition is a simple and easy way to add powerful image recognition capabilities to apps. Amazon Rekognition detects objects, scenes, faces, and products in images and video, user can detect things like celebri…
Azure Custom Vision Service
Starting at $2
- Large Enterprises
- Medium Business
Azure Custom Vision Service (ACV) is an image recognition service that empowers user to quickly create and deploy vision-based custom applications. As a member of the Azure family of AI services, it complements other int…
Amazon Rekognition leads on user satisfaction with a 4.4-star rating across 47 reviews.
Amazon Rekognition vs Azure Custom Vision Service — at a glance
| Feature | Amazon Rekognition | Azure Custom Vision Service |
|---|---|---|
| Rating | 4.4 / 5 | 4.3 / 5 |
| Reviews | 47 | 23 |
| Starting price | $0.10 | $2 |
| Free trial | No | No |
| Free version | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Image Recognition Software | Image Recognition Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | Available |
| Support modes | Online | Business Hours, Online |
| Certifications | SOC 2, HIPAA, GDPR, ISO 27001 | — |
| Data residency | Global | — |
Key differences between Amazon Rekognition and Azure Custom Vision Service
- Pricing: Amazon Rekognition starts at $0.10, while Azure Custom Vision Service starts at $2.
- User satisfaction: Amazon Rekognition scores higher with a 4.4-star average.
- Deployment: Amazon Rekognition supports SaaS/Web/Cloud; Azure Custom Vision Service supports SaaS/Web/Cloud.
Amazon Rekognition vs Azure Custom Vision Service — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Image Recognition Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert | Talk to an expert Talk to an expert |
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Biggest differences
Start here before you go deeper into features.
Best for scalable, accurate image and facial recognition within AWS ecosystem.
- You need deep integration with AWS cloud services and infrastructure.
- Your use case involves media content analysis, security, or e-commerce image search.
- Your team includes developers or data scientists comfortable with AWS tools.
- You lack AWS infrastructure or developer resources to manage setup complexity.
- You require extensive out-of-the-box third-party integrations beyond AWS ecosystem.
Large Enterprises, Medium Business, Small Business
Amazon Rekognition typically suits Large Enterprises and Medium Business. Azure Custom Vision Service tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Amazon Rekognition is a simple and easy way to add powerful image recognition capabilities to apps. Amazon Rekognition detects objects, scenes, faces, and products in images and video, user ... Read More about Amazon Rekognition | Azure Custom Vision Service (ACV) is an image recognition service that empowers user to quickly create and deploy vision-based custom applications. As a member of the Azure family of AI ... Read More about Azure Custom Vision Service |
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Entry Level Pricing |
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Free Trial Availability |
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Spotsaas ScoreWhat's this? ↗ | 9.1/10 | 8.2/10 |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | Medium BusinessLarge Enterprises | — |
Get pricing help | Get pricing help |
Software Demo
Demo |  Azure Custom Vision Service has not given any software demo yet If you're the owner of this profile, add your demo.Contact us |
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How do Amazon Rekognition and Azure Custom Vision Service Compare on Features?
Total Features | 10 Features | 4 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Amazon Rekognition and Azure Custom Vision Service on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — | — |
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HIPAA | ✓ Yes | — | — |
GDPR | ✓ Yes | — | — |
ISO 27001 | ✓ Yes | — | — |
Single Sign-On (SSO) | ✓ Yes | — | — |
Multi-Factor Auth (MFA) | ✓ Yes | — | — |
Data Encryption | ✓ Yes | — | — |
Audit Logs | ✓ Yes | — | — |
Data Residency | 🌐 Global | — | — |
Amazon Rekognition User Reviews & Rating Comparison
User Ratings | ||
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Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Users generally praise Amazon Rekognition for its accuracy and integration capabilities, though some find its complexity and limited marketplace options challenging. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 12 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  CBS  National Geographic  NFL |  Volpara Solutions Limited |
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Media and Screenshots
Screenshots |  3 Screenshots |  2 Screenshots | No screenshots available. |
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Videos |  2 Videos | No videos available. | No videos available. |
Top Alternatives to Amazon Rekognition and Azure Custom Vision Service in 2026
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Amazon Rekognition or Azure Custom Vision Service?
- Amazon Rekognition edges out the other on user ratings (4.4 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Amazon Rekognition and Azure Custom Vision Service offer a free trial?
- Neither Amazon Rekognition nor Azure Custom Vision Service currently lists a free trial.
- What is the starting price of Amazon Rekognition vs Azure Custom Vision Service?
- Amazon Rekognition starts at $0.10. Azure Custom Vision Service starts at $2.
- What are the top alternatives to Amazon Rekognition?
- Top alternatives to Amazon Rekognition include Microsoft Computer Vision API, Azure Custom Vision Service, Azure Face API, Clarifai, Vize.ai.
- What are the top alternatives to Azure Custom Vision Service?
- Top alternatives to Azure Custom Vision Service include Microsoft Computer Vision API, Amazon Rekognition, Azure Face API, Clarifai, Vize.ai.