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Qlik Sense vs Tableau vs Looker Comparison

Last updated:

Qlik Sense

4.3(1,718 reviews)

Starting at $30 /User/Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Qlik is an advanced analytics platform that makes business intelligence more powerful, engaging and simple. With Sense's all-in-one dashboard and interactive visualizations, user can create dashboards and reports, share…

Tableau

4.4(3,094 reviews)

Starting at $15 /user/month

  • Free Trial
  • Large Enterprises
  • Medium Business

Tableau, from Salesforce, is a leading business intelligence and analytics platform designed to help organizations of all sizes understand and act on their data with confidence. Built for analysts, business leaders, IT t…

Looker

4.5(1,484 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Looker is a business intelligence platform that combines the power of SQL with a new user experience to deliver data that users can interact with, explore and understand. Looker's business analytics software helps compan…

Tableau leads on user satisfaction with a 4.4-star rating across 3,094 reviews.

Qlik Sense vs Tableau vs Looker — at a glance

FeatureQlik SenseTableauLooker
Rating4.3 / 54.4 / 54.5 / 5
Reviews1,7183,0941,484
Starting price$30 /User/Month$15 /user/monthContact for pricing
Free trial Yes Yes Yes
Free version No No No
Best forFreelancers / Consultants, Large Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryBusiness Intelligence SoftwareBusiness Intelligence SoftwareBusiness Intelligence Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud, Installed - Windows
APIAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, Online24/7 (Live rep), Business Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, HIPAA, GDPR, ISO 27001SOC 2, HIPAA, GDPR, ISO 27001SOC 2, HIPAA, GDPR, ISO 27001
Data residencyGlobalGlobalGlobal

Key differences between Qlik Sense and Tableau

  • Pricing: Qlik Sense starts at $30 /User/Month, while Tableau starts at $15 /user/month.
  • Target audience: Qlik Sense is built for Freelancers / Consultants and Large Enterprises, while Tableau targets Large Enterprises and Medium Business.
  • User satisfaction: Tableau scores higher with a 4.4-star average.
  • Deployment: Qlik Sense supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Tableau supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac.

Compare Qlik Sense vs Tableau vs Looker — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Business Intelligence Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Qlik Sense - Business Intelligence Software
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Talk to an expert
Tableau - Business Intelligence Software
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Talk to an expert
Looker - Business Intelligence Software
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Talk to an expert

Biggest differences

Start here before you go deeper into features.

Qlik Sense

Best for medium to large enterprises needing powerful, self-service BI with strong ETL.

Choose if
  • You need a flexible, all-in-one BI platform for interactive dashboards and reports.
  • Your team includes data analysts and business users requiring customizable, self-service analytics.
  • You require strong ETL capabilities integrated with frontend visualization for efficient data processing.
Consider alternatives if
  • You are a small business with limited BI budget and need a simple, out-of-the-box tool.
  • Your priority is mobile/tablet BI performance or minimal learning curve for quick adoption.

Tableau

Best for interactive, visually rich BI in mid-to-large enterprises.

Choose if
  • You need powerful, customizable dashboards with drag-and-drop ease.
  • Your organization requires robust integration with diverse, live data sources.
  • You want advanced AI-driven predictive analytics within your BI platform.
Consider alternatives if
  • You are a startup or very small business with limited budget.
  • You prefer lightweight, simple BI tools without steep learning curves.

Looker

Best for SQL-powered, user-friendly BI with strong collaboration features.

Choose if
  • You need a flexible BI tool for data analytics teams in medium to large enterprises.
  • Your team values easy data exploration with seamless integration of multiple data sources.
  • You want strong collaboration capabilities to support cross-functional teamwork.
Consider alternatives if
  • Your organization requires highly customizable or advanced visualizations beyond Looker's limits.
  • You handle very large datasets needing rapid loading and high performance.

Qlik Sense: Best for medium to large enterprises needing powerful, self-service BI with strong ETL. Tableau: Best for interactive, visually rich BI in mid-to-large enterprises.

Description

Qlik is an advanced analytics platform that makes business intelligence more powerful, engaging and simple. With Sense's all-in-one dashboard and interactive visualizations, user can create ... Read More about Qlik Sense

Tableau, from Salesforce, is a leading business intelligence and analytics platform designed to help organizations of all sizes understand and act on their data with confidence. Built for ... Read More about Tableau

Looker is a business intelligence platform that combines the power of SQL with a new user experience to deliver data that users can interact with, explore and understand. Looker's business ... Read More about Looker

Entry Level Pricing

  • Starts from $30
  • Starts from $15 , yearly
  • Not Available

Free Trial Availability

  • Free Trial available
  • Free Trial available

Spotsaas Score

What's this? ↗

9.2/10

9.3/10

9.4/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

51-500 employees500+ employees
50-5000 employeesLarge Enterprises
51-500 employees1000+ employees
Get pricing help
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Tableau

  • Interactive and Intuitive Data Visualization: Easily create interactive dashboards and reports with drag-and-drop tools, making data accessible to both technical and non-technical users.
  • AI-Driven Insights for Smarter Decisions: Leverage built-in AI and machine learning to uncover trends, forecast outcomes, and guide better business decisions.
  • Flexible Deployment and Integrations: Deploy on the cloud, on-premises, or within Salesforce CRM while connecting to data sources like Google Workspace, Microsoft Excel, and more.

Looker

No key benefits available yet.

Best fit

Best fit

Tableau

  • 50–5,000 Employees
  • Finance, Healthcare, Education, Technology, Retail, Government, Insurance, Manufacturing, Media
  • Data Analysts, Business Intelligence Managers, IT Leaders, Developers, Operations Managers, Marketing Analysts, C-Suite Executives

Looker

No best-fit guidance available yet.

Software Demo

Demo

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Qlik Sense, Tableau and Looker Compare on Features?

Total Features

10 Features

10 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote
Get Quote

Compare Qlik Sense, Tableau and Looker on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $30
        • $15 , yearly
        • Not Available

        Pricing Plans

        • Not Available
        • Not Available
        • Not Available

        Pricing Page

        Qlik Sense pricing
        Tableau pricing

        Pricing information not available

        Other Details

        Organization Types supported

        • Medium Business
        • Freelancers
        • Large Enterprises
        • Small Business
        • Individuals
        • Medium Business
        • Freelancers
        • Large Enterprises
        • Small Business
        • Individuals
        • Medium Business
        • Freelancers
        • Large Enterprises
        • Small Business
        • Individuals

        Platforms Supported

        • Mobile - Android
        • Browser Based (Cloud)
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Mobile - Android
        • Browser Based (Cloud)
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Mobile - Android
        • Browser Based (Cloud)
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes
        ✓ Yes
        ✓ Yes

        HIPAA

        ✓ Yes
        ✓ Yes
        ✓ Yes

        GDPR

        ✓ Yes
        ✓ Yes
        ✓ Yes

        ISO 27001

        ✓ Yes
        ✓ Yes
        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes
        ✓ Yes
        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes
        ✓ Yes
        ✓ Yes

        Data Encryption

        ✓ Yes
        ✓ Yes
        ✓ Yes

        Audit Logs

        ✓ Yes
        ✓ Yes
        ✓ Yes

        Data Residency

        🌐 Global
        🌐 Global
        🌐 Global

        Qlik Sense vs Tableau User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        315

        91

        11

        0

        1

        291

        137

        11

        1

        3

        479

        151

        14

        0

        3

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Overall positive sentiment highlights ease of use and powerful self-service BI features, tempered by concerns over complexity and mobile performance.

        What buyers like

        • Ease of use
        • Self-service BI empowerment
        • Strong ETL capabilities

        Common complaints

        • Complexity in customization
        • Mobile/tablet app performance issues

        Buyer sentiment

        Overall positive sentiment highlights Tableau's powerful visualization and integration capabilities, tempered by concerns over cost and learning curve.

        What buyers like

        • Ease of use
        • Data integration
        • Visualization quality

        Common complaints

        • High cost
        • Steep learning curve

        Buyer sentiment

        Overall positive sentiment highlights ease of use and strong data visualization, tempered by concerns over performance and customization limitations.

        What buyers like

        • Ease of use
        • Data visualization
        • Data integration

        Common complaints

        • Loading speed with large datasets
        • Limited customization

        Pros and Cons

        • Empowers self-service BI enabling users to create dashboards easily

        • Strong ETL capabilities for efficient data processing

        • Intuitive interface for both developers and end-users

        • Complexity in customization and design of charts with some visualization limitations

        • Limited governance capabilities making standard enforcement difficult

        • Intuitive drag-and-drop interface for creating interactive dashboards

        • Robust integration with multiple data sources and live data updates

        • Powerful visualization options including graphs, tables, and maps

        • Steep learning curve for advanced features and calculations

        • High cost that limits accessibility for smaller companies

        • User-friendly interface enabling easy data exploration

        • Powerful data visualization for compelling reports and dashboards

        • Seamless integration with multiple data sources

        • Slow loading times with large datasets

        • Limited customization options for visualizations

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Negative Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        List of Customers

        Customers

        Lenovo

        Lenovo

        McKesson

        McKesson

        aramark

        aramark

        Verizon

        Verizon

        Henkel

        Henkel

        Lenovo

        Lenovo

        Twilio

        Twilio

        King

        King

        Carta

        Carta

        Media and Screenshots

        Screenshots

        Dashboard screenshot

        1 Screenshots

        Tableau Prep

        4 Screenshots

        Business Intelligence

        3 Screenshots

        Videos

        video-0

        3 Videos

        video-0

        3 Videos

        video-0

        3 Videos

        Expand your shortlist

        Add another option to compare side by side

        Search by product name to compare pricing, fit, and buyer feedback in one view.

        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Qlik Sense or Tableau?
        Tableau edges out the other on user ratings (4.4 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Qlik Sense and Tableau offer a free trial?
        Yes, both Qlik Sense and Tableau offer a free trial.
        What is the starting price of Qlik Sense vs Tableau?
        Qlik Sense starts at $30 /User/Month. Tableau starts at $15 /user/month.
        What are the top alternatives to Qlik Sense?
        Top alternatives to Qlik Sense include Alteryx, iDashboards, Entrinsik Informer, Tableau, Looker.
        What are the top alternatives to Tableau?
        Top alternatives to Tableau include Qlik Sense, Entrinsik Informer, Looker, Microsoft Power BI, Dundas BI.

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