NEWJoin 1M+ SaaS Professionals|Get Weekly Insights, Trends & Expert PicksSubscribe Free →

Spotsaas logo

Freshworks 360 vs Insightly vs Bigin by Zoho CRM Comparison

Last updated:

Freshworks 360

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Freshworks is a real-time customer engagement platform that provides customers 360° product experience to answer their queries faster by integrating multiple channels like voice, email, social and others. The platform al…

Insightly

4.2(1,241 reviews)

Starting at $29 /User/Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Insightly is a sales and marketing software that will help you manage your contacts, leads, deals and opportunities. You can organize your contacts into lists, collaborate with teammates via real time messaging, sync con…

Bigin by Zoho CRM

4.3(119 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

Insightly leads on user satisfaction with a 4.2-star rating across 1,241 reviews.

SpotSaaS Analysis

Freshworks 360InsightlyBigin by Zoho CRM

The core difference is that Freshworks 360 lacks specific details about its target audience and pricing, making it less clear for potential buyers, while Insightly is tailored for mid-sized teams seeking a flexible CRM with strong email integration. Ideal buyers for Freshworks 360 remain undefined, whereas Insightly is best suited for small to mid-sized teams in various industries looking for a comprehensive CRM solution.

Who should pick which

  • No specific company size mentioned:
  • No target audience defined:
  • Pricing details not available:
  • Lacks clarity on features:
  • No ideal buyer specified:
  • Uncertain use case scenarios:
  • Best for mid-sized teams:
  • Supports 1 to 500 employees:
  • Strong email integration capabilities:
  • Unified platform for managing contacts and leads:
  • Built-in real-time messaging for collaboration:
  • Ideal for roles like Sales Managers and CRM Administrators:

Freshworks 360 vs Insightly vs Bigin by Zoho CRM — at a glance

FeatureFreshworks 360InsightlyBigin by Zoho CRM
Rating4.2 / 54.3 / 5
Reviews1,241119
Starting priceContact for pricing$29 /User/Month$7 /User/Month
Free trial No Yes Yes
Free version No No No
Best forLarge Enterprises, Medium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium BusinessSmall Business
CategoryCRM SoftwareCRM SoftwareCRM Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailable
Support modesBusiness Hours, OnlineBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2SOC 2, HIPAA, GDPR
Data residencyGlobalUSGlobal

Key differences between Freshworks 360 and Insightly

  • Pricing: Insightly starts at $29 /User/Month. Freshworks 360 pricing is not publicly listed.
  • Free trial: Insightly offers a free trial; Freshworks 360 does not.
  • Target audience: Freshworks 360 is built for Large Enterprises and Medium Business, while Insightly targets Freelancers / Consultants and Large Enterprises.
  • Deployment: Freshworks 360 supports SaaS/Web/Cloud; Insightly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Freshworks 360 vs Insightly vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Freshworks 360 - CRM Software
Talk to an expert
Talk to an expert
Insightly - CRM Software
Talk to an expert
Talk to an expert

Biggest differences

Start here before you go deeper into features.

Freshworks 360

Best for

Large Enterprises, Medium Business, Small Business

Insightly

Best for mid-sized teams needing flexible CRM with strong email integration.

Choose if
  • You want a unified platform managing contacts, leads, deals, and opportunities.
  • Your team values built-in real-time messaging for seamless collaboration.
  • You require syncing capabilities with Outlook and Gmail for streamlined workflows.
Consider alternatives if
  • You need advanced reporting and analytics beyond basic CRM capabilities.
  • You rely heavily on mobile app features with full desktop parity.

Bigin by Zoho CRM

Best for

Small Business

Freshworks 360 typically suits Large Enterprises and Medium Business. Insightly tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Freshworks is a real-time customer engagement platform that provides customers 360° product experience to answer their queries faster by integrating multiple channels like voice, email, ... Read More about Freshworks 360

Insightly is a sales and marketing software that will help you manage your contacts, leads, deals and opportunities. You can organize your contacts into lists, collaborate with teammates ... Read More about Insightly

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Not Available
  • Starts from $29
  • Starts from $7 , Billed Yearly

Free Trial Availability

  • No free trial
  • Free Trial available

Spotsaas Score

What's this? ↗

7.5/10

9.3/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1-50 employees51-500 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Insightly

  • Streamlined Project Management: With Insightly, teams can effortlessly manage projects from initiation to completion. You’ll appreciate how tasks, deadlines, and milestones are organized in one intuitive platform, ensuring everyone is aligned and focused.
  • Robust CRM Capabilities: Insightly offers a powerful customer relationship management system that helps you maintain meaningful connections with clients. You’ll find it easy to track interactions, manage leads, and ultimately foster stronger relationships that drive sales.
  • Customizable Workflows: Tailor your workflows to fit your unique business needs. Administrators will love the flexibility Insightly provides, allowing for automation of repetitive tasks and ensuring that processes are efficient and consistent across teams.
Best fit

Best fit

Insightly

  • 1 to 500 employees
  • SaaS, Consulting, Marketing Technology (Martech), and Sales Automation
  • roles such as Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
Watchouts

Reasons buyers look elsewhere

Insightly

  • Users may seek alternatives if they require more advanced customization options for workflows and dashboards, as Insightly's flexibility might not meet specific business needs or unique processes.
  • Businesses looking for enhanced reporting capabilities may explore other CRM solutions that offer more robust analytics tools, which can provide deeper insights into customer interactions and sales performance.
  • Companies with larger teams might consider alternatives that support more extensive user management features, as Insightly's user limits and pricing tiers could be restrictive for growing organizations.

Software Demo

Demo

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Freshworks 360, Insightly and Bigin by Zoho CRM Compare on Features?

Total Features

3 Features

30 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Freshworks 360, Insightly and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • Not Available
        • $29
        • $7 , Billed Yearly

        Pricing Plans

        • Not Available
        • Not Available
        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        Pricing information not available

        Insightly pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Not Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes
        ✓ Yes

        HIPAA

        ✗ No
        ✓ Yes

        GDPR

        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Data Encryption

        ✓ Yes

        Audit Logs

        ✓ Yes

        Data Residency

        🌐 Global
        🇺🇸 US

        Freshworks 360 vs Insightly User Reviews & Rating Comparison

        User Ratings

        No reviews available for the product

        Rating Distribution

        No reviews available for this product

        501

        253

        72

        40

        10

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        What buyers like

        • Real-time customer engagement
        • Multi-channel integration
        • Personalized experiences

        Common complaints

        • Complex setup process
        • Can be overwhelming for new users
        • Higher pricing for advanced features

        Buyer sentiment

        Overall positive sentiment highlights ease of use, collaboration features, and integration capabilities, with some concerns about mobile functionality and pricing.

        What buyers like

        • Ease of use
        • Collaboration features
        • Integration with email platforms

        Common complaints

        • Limited mobile app functionality
        • Insufficient advanced reporting

        Buyer sentiment

        Buyer sentiment is positive across 279 reviews, with strong overall satisfaction.

        What buyers like

        • Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users.
        • Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities.
        • Effective pipeline management and workflow automation, enabling businesses to streamline sales processes.

        Common complaints

        • Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging.
        • Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows.
        • Inconsistent customer support with restricted availability, affecting issue resolution during critical times.

        Pros and Cons

        • Multi-channel integration allows for seamless customer interactions.

        • Real-time analytics provide actionable insights for improvement.

        • Guided workflows enhance user experience and efficiency.

        • Setup can be complex and time-consuming.

        • New users may find the platform overwhelming.

        • Unified platform for managing contacts, leads, deals, and opportunities

        • Built-in real-time messaging for team collaboration

        • Seamless syncing with Outlook and Gmail

        • Reporting tools lack robustness for advanced analytics

        • Mobile app has limited features compared to desktop

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Negative Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        List of Customers

        Customers

        Grabyo

        Grabyo

        GetYourGuide

        GetYourGuide

        Honda

        Honda

        4over LLC

        4over LLC

        Savanta

        Savanta

        Atlanta Eats

        Atlanta Eats

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        No screenshots available.

        Marketing

        9 Screenshots

        Videos

        video-0

        4 Videos

        video-0

        5 Videos

        Expand your shortlist

        Add another option to compare side by side

        Search by product name to compare pricing, fit, and buyer feedback in one view.

        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Freshworks 360 or Insightly?
        Insightly edges out the other on user ratings (4.2 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Freshworks 360 and Insightly offer a free trial?
        Insightly offers a free trial. Freshworks 360 does not.
        What is the starting price of Freshworks 360 vs Insightly?
        Freshworks 360 starts at Contact for pricing. Insightly starts at $29 /User/Month.
        What are the top alternatives to Freshworks 360?
        Top alternatives to Freshworks 360 include Bigin by Zoho CRM, ClickUp, Zoho CRM, Freshsales, Salesforce.
        What are the top alternatives to Insightly?
        Top alternatives to Insightly include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Salesforce.

        Grow your pipeline with buyers who are already looking for you

        254,000+ buyers use Spotsaas every month to evaluate and shortlist software. Get in front of them — for free, or with a managed growth plan built around your category.