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Freshdesk vs Apptivo vs Bigin by Zoho CRM Comparison

Last updated:

Freshdesk

4.0(5,374 reviews)

Starting at $15 /User/Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Freshdesk is a cloud-based help desk software designed to make customer support easier, more efficient and more effective. Freshdesk answers all customer support needs by making it easy for users to communicate with cust…

Apptivo

4.1(145 reviews)

Starting at $8 /User/Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Apptivo is a web-based and mobile app based CRM that allows you to manage all of your contacts, prospects, opportunities, companies and deals in one single place. Apptivo's smart features can be flexibly configured to as…

Bigin by Zoho CRM

4.3(119 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

Apptivo leads on user satisfaction with a 4.1-star rating across 145 reviews.

Freshdesk vs Apptivo vs Bigin by Zoho CRM — at a glance

FeatureFreshdeskApptivoBigin by Zoho CRM
Rating4.0 / 54.1 / 54.3 / 5
Reviews5,374145119
Starting price$15 /User/Month$8 /User/Month$7 /User/Month
Free trial Yes Yes Yes
Free version No No No
Best forFreelancers / Consultants, Large Enterprises, Medium BusinessFreelancers / Consultants, Large Enterprises, Medium BusinessSmall Business
CategoryHelp Desk SoftwareCRM SoftwareCRM Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modes24/7 (Live rep), Online24/7 (Live rep), Business Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, HIPAA, GDPR, ISO 27001
Data residencyGlobalUSGlobal

Key differences between Freshdesk and Apptivo

  • Pricing: Freshdesk starts at $15 /User/Month, while Apptivo starts at $8 /User/Month.
  • User satisfaction: Apptivo scores higher with a 4.1-star average.
  • Deployment: Freshdesk supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Apptivo supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac.

Compare Freshdesk vs Apptivo vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Help Desk Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Freshdesk - Help Desk Software
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Talk to an expert
Apptivo - CRM Software
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Talk to an expert

Biggest differences

Start here before you go deeper into features.

Freshdesk

Best for streamlined omnichannel customer support in small to mid-sized teams.

Choose if
  • You need unified support across email, social media, and phone channels.
  • Your team values real-time collaboration with internal notes and task splitting.
  • You operate a small to mid-sized company (10-1,000 employees) seeking easy setup.
Consider alternatives if
  • Your organization requires highly customized or complex enterprise workflows.
  • You do not need omnichannel support or prefer transparent, flexible pricing.

Apptivo

Best for

Freelancers / Consultants, Large Enterprises, Medium Business

Bigin by Zoho CRM

Best for

Small Business

Freshdesk typically suits Freelancers / Consultants and Large Enterprises. Apptivo tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Freshdesk is a cloud-based help desk software designed to make customer support easier, more efficient and more effective. Freshdesk answers all customer support needs by making it easy for ... Read More about Freshdesk

Apptivo is a web-based and mobile app based CRM that allows you to manage all of your contacts, prospects, opportunities, companies and deals in one single place. Apptivo's smart features ... Read More about Apptivo

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $15 , Billed Yearly
  • Starts from $8 , Billed Yearly
  • Starts from $7 , Billed Yearly

Free Trial Availability

Spotsaas Score

What's this? ↗

9.5/10

8.8/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

10-50 employees51-1,000 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Freshdesk

  • Omnichannel Support: Freshdesk allows teams to manage conversations across email, social media (Twitter, Facebook), phone, and more, all from a single platform.
  • Collaborative Ticketing System: Agents can share notes, tag teammates, and split tasks within a ticket, promoting internal collaboration for faster resolutions.
  • Context-Rich Customer Communication: Tickets include customer history and context, enabling agents to personalize responses and resolve issues more effectively.

Apptivo

No key benefits available yet.

Best fit

Best fit

Freshdesk

  • 10 – 1,000 Employee
  • SaaS, E-commerce, Education, Retail, Healthcare, Logistics
  • Customer Support Specialist, IT Helpdesk Technician, Support Manager, Operations Manager, Service Desk Analyst, CRM Administrator

Apptivo

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

Freshdesk

  • While Freshdesk offers a free plan, essential features like advanced automation, reporting, or multi-language support are gated behind higher-tier subscriptions, which may become expensive for large or growing teams.
  • Users looking to implement complex workflows or automation may face a steeper learning curve and require additional configuration time or support.
  • Some users report slower load times or occasional system lags during peak usage, which can impact support efficiency.

Apptivo

No alternatives guidance available yet.

Software Demo

Demo

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Freshdesk, Apptivo and Bigin by Zoho CRM Compare on Features?

Total Features

16 Features

10 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Freshdesk, Apptivo and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $15 , Billed Yearly
        • $8 , Billed Yearly
        • $7 , Billed Yearly

        Pricing Plans

        • Free

          • Integrated ticketing across email and social

          • Ticket Dispatch

          • Knowledge Base

          Show more +

        • Growth

          • Includes features of Free plan, plus

          • Automations

          • Collision Detection

          Show more +

        • Pro

          • Includes features of Growth plan, plus

          • Multiple products

          • Includes up to 5000 Collaborators

          Show more +

        • Browse all pricing plans
        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        Freshdesk pricing
        Apptivo pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes

        HIPAA

        ✓ Yes
        ✗ No

        GDPR

        ✓ Yes

        ISO 27001

        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Data Encryption

        ✓ Yes

        Audit Logs

        ✓ Yes

        Data Residency

        🌐 Global
        🇺🇸 US

        Freshdesk vs Apptivo User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        549

        99

        11

        7

        56

        112

        40

        5

        3

        4

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Buyers generally appreciate Freshdesk for its ease of use and omnichannel support but note limitations in advanced customization and pricing transparency.

        What buyers like

        • Ease of use
        • Omnichannel communication
        • Collaborative ticketing

        Common complaints

        • Pricing transparency
        • Advanced customization limitations

        Buyer sentiment

        Buyer sentiment is positive across 164 reviews, with strong overall satisfaction.

        What buyers like

        • Responsive and highly professional customer support team, consistently praised for their patience, knowledge, and availability at all times.
        • Highly customizable software that adapts to varying business needs, offering flexibility and scalability for both small and large enterprises.
        • Comprehensive set of CRM tools, including lead management, sales pipeline tracking, email syncing, and calendar integration, streamlining business operations.

        Common complaints

        • Overwhelming customization options and features may be complex for new users or non-technical individuals without adequate guidance.
        • Regular updates and changes can be difficult to follow, with insufficient notifications or clear documentation on updates.
        • Occasional sluggishness in the application, such as delays when switching pages or saving data, which can hinder productivity.

        Buyer sentiment

        Buyer sentiment is positive across 279 reviews, with strong overall satisfaction.

        What buyers like

        • Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users.
        • Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities.
        • Effective pipeline management and workflow automation, enabling businesses to streamline sales processes.

        Common complaints

        • Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging.
        • Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows.
        • Inconsistent customer support with restricted availability, affecting issue resolution during critical times.

        Pros and Cons

        • Omnichannel support integrating email, social media, and phone

        • Collaborative ticketing with internal notes and task splitting

        • Context-rich tickets providing customer history for personalized responses

        • Limited information on advanced customization capabilities

        • Potential scalability concerns for very large enterprises

        • Web and mobile access ensures flexibility for users.

        • Customizable features cater to diverse business needs.

        • User-friendly interface promotes quick adoption.

        • May lack advanced CRM functionalities.

        • Customization can be challenging for some users.

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        List of Customers

        Customers

        Pearson

        Pearson

        Bridgestone

        Bridgestone

        Kern High School District

        Kern High School District

        No Customers information available.

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        Freshdesk

        6 Screenshots

        Create Approval flow

        2 Screenshots

        Videos

        video-0

        3 Videos

        video-0

        2 Videos

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        Add another option to compare side by side

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Freshdesk or Apptivo?
        Apptivo edges out the other on user ratings (4.1 vs 4.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Freshdesk and Apptivo offer a free trial?
        Yes, both Freshdesk and Apptivo offer a free trial.
        What is the starting price of Freshdesk vs Apptivo?
        Freshdesk starts at $15 /User/Month. Apptivo starts at $8 /User/Month.
        What are the top alternatives to Freshdesk?
        Top alternatives to Freshdesk include Zoho Desk, SeamlessDesk, LiveAgent, HelpDesk, SysAid.
        What are the top alternatives to Apptivo?
        Top alternatives to Apptivo include Bigin by Zoho CRM, ClickUp, Zoho CRM, Freshsales, Salesforce.

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