Act-On vs Freshmarketer (Zarget) vs Outgrow vs ActiveCampaign Comparison
Act-On
Starting at $900 /Month
- Large Enterprises
- Medium Business
Act-On is a marketing automation software that helps businesses to capture, nurture and react to all of their potential leads through a single, smart cloud-based platform.It is the leading marketing automation platform f…
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Freshmarketer (Zarget)
Starting at $19 /Month
- Freelancers / Consultants
- Large Enterprises
Zarget is a marketing automation suite that helps online businesses, ecommerce stores, and startups. It helps create beautiful online marketing funnels like sales pages, lead capture pages, product launch emails etc. Thi…
Outgrow
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…
ActiveCampaign
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
Act-On leads on user satisfaction with a 4.1-star rating across 1,205 reviews.
SpotSaaS Analysis
Act-OnFreshmarketer (Zarget)Outgrow
The core difference between Act-On and Freshmarketer is their pricing structure, with Act-On being significantly more expensive at $900 compared to Freshmarketer's $19. Ideal buyers for Act-On may include larger enterprises seeking comprehensive marketing automation solutions, while Freshmarketer is suited for small to medium-sized businesses looking for cost-effective marketing tools.
- Comprehensive marketing automation platform - Advanced analytics and reporting features - Integration with various CRM systems - Suitable for larger marketing teams - High-level customization options - Focus on lead generation and nurturing
- Affordable marketing automation solution - User-friendly interface for easy navigation - Basic analytics and A/B testing capabilities - Ideal for small to medium-sized businesses - Integration with Freshworks suite of products - Emphasis on customer engagement and retention
Act-On vs Freshmarketer (Zarget) vs Outgrow vs ActiveCampaign — at a glance
| Feature | Act-On | Freshmarketer (Zarget) | Outgrow | ActiveCampaign |
|---|---|---|---|---|
| Rating | 4.1 / 5 | — | 4.7 / 5 | 4.5 / 5 |
| Reviews | 1,205 | — | 567 | 12,031 |
| Starting price | $900 /Month | $19 /Month | Contact for pricing | $29 /User/Month |
| Free trial | No | No | Yes | Yes |
| Free version | No | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business |
| Category | Marketing Automation Software | Marketing Automation Software | Marketing Automation Software | Marketing Automation Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | 24/7 (Live rep), Business Hours, Online | 24/7 (Live rep), Online | Business Hours, Online |
| Certifications | SOC 2, GDPR | SOC 2 | GDPR | SOC 2, HIPAA, GDPR |
| Data residency | Global | Global | Global | Global |
Key differences between Act-On and Freshmarketer (Zarget)
- Pricing: Act-On starts at $900 /Month, while Freshmarketer (Zarget) starts at $19 /Month.
- Target audience: Act-On is built for Large Enterprises and Medium Business, while Freshmarketer (Zarget) targets Freelancers / Consultants and Large Enterprises.
- Deployment: Act-On supports SaaS/Web/Cloud; Freshmarketer (Zarget) supports SaaS/Web/Cloud.
Compare Act-On vs Freshmarketer (Zarget) vs Outgrow vs ActiveCampaign — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Freshmarketer (Zarget)Migrated to Freshmarketer Compare Freshmarketer Compare Freshmarketer |
Biggest differences
Start here before you go deeper into features.
Large Enterprises, Medium Business, Small Business
Freelancers / Consultants, Large Enterprises, Medium Business
Best for creating interactive lead generation content with easy marketing automation.
- You need to build quizzes, calculators, or surveys without coding skills.
- Your focus is on lead generation and customer engagement campaigns.
- You want a user-friendly platform with versatile customizable templates.
- Your company requires extensive third-party app integrations and marketplace options.
- You need complex, enterprise-level automation workflows beyond simple streamlined setups.
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
Act-On typically suits Large Enterprises and Medium Business. Freshmarketer (Zarget) tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Act-On is a marketing automation software that helps businesses to capture, nurture and react to all of their potential leads through a single, smart cloud-based platform.It is the leading ... Read More about Act-On | Zarget is a marketing automation suite that helps online businesses, ecommerce stores, and startups. It helps create beautiful online marketing funnels like sales pages, lead capture pages, ... Read More about Freshmarketer (Zarget) | Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign |
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Spotsaas ScoreWhat's this? ↗ | 8.9/10 | Not Available | 9.0/10 | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | — | — | Small BusinessMedium Business | 10-500 employeesSmall to medium businesses |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
No key benefits available yet.
No key benefits available yet.
No key benefits available yet.
- Seamless Automation: ActiveCampaign empowers your marketing team to create highly personalized customer experiences through robust automation workflows. Imagine setting up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform enables precise audience segmentation, making it easier for you to tailor messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
Best fit
No best-fit guidance available yet.
No best-fit guidance available yet.
No best-fit guidance available yet.
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
Reasons buyers look elsewhere
No alternatives guidance available yet.
No alternatives guidance available yet.
No alternatives guidance available yet.
- Users may seek alternatives due to budget constraints, as ActiveCampaign can be relatively expensive for small businesses or startups looking for cost-effective marketing automation solutions.
- Some users might find the learning curve steep, prompting them to explore more intuitive platforms that offer user-friendly interfaces and easier onboarding processes.
- Businesses with specific needs, such as e-commerce integration or advanced CRM features, may look for alternatives that provide tailored functionalities better suited to their unique operational requirements.
Software Demo
Demo |
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How do Act-On, Freshmarketer (Zarget), Outgrow and ActiveCampaign Compare on Features?
Total Features | 10 Features | 7 Features | 19 Features | 30 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Act-On, Freshmarketer (Zarget), Outgrow and ActiveCampaign on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | — |
ISO 27001 | ✗ No | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Audit Logs | ✓ Yes | — |
Data Residency | 🌐 Global | 🌐 Global |
Act-On vs Freshmarketer (Zarget) vs Outgrow User Reviews & Rating Comparison
User Ratings | No reviews available for the product | |||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is positive across 1014 reviews, with strong overall satisfaction. What buyers like
Common complaints
| What buyers like
Common complaints
| Buyer sentiment Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity. What buyers like
Common complaints
| Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  AuditFile  American Endowment Foundation  SKF | No Customers information available. |  Github  Codepen  VOD |  Platinum Skin Care  MOM  Heather Read Photography |
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Media and Screenshots
Screenshots |  2 Screenshots | /image_urls_1689426789.3578734.png) 4 Screenshots |
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Videos |  3 Videos |  1 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Act-On or Freshmarketer (Zarget)?
- Act-On edges out the other on user ratings (4.1 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Act-On and Freshmarketer (Zarget) offer a free trial?
- Neither Act-On nor Freshmarketer (Zarget) currently lists a free trial.
- What is the starting price of Act-On vs Freshmarketer (Zarget)?
- Act-On starts at $900 /Month. Freshmarketer (Zarget) starts at $19 /Month.
- What are the top alternatives to Act-On?
- Top alternatives to Act-On include Outgrow, ActiveCampaign, CleverTap, Moosend, Jumplead.
- What are the top alternatives to Freshmarketer (Zarget)?
- Top alternatives to Freshmarketer (Zarget) include Outgrow, ActiveCampaign, CleverTap, Moosend, WebEngage.